SkinnyPizza franchise
2022 filing · April 1, 2022Fewer locations
SkinnyPizza at a glance
A pizza restaurant with health-conscious menus, including preservative-free dough and gluten-free options; some add an açaí bar. At the end of 2021 there were 2 SkinnyPizza locations in the US, all company-owned.
The business
- Franchisor
- SkinnyPizza Franchise Systems LLC
- The company that sells the franchises
- Franchising since
- 2014
- 8 years of selling franchises
- Franchisor based in
- Roslyn Heights, New York
What you pay
- Cost to open
- $271K–$568K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- A second or later restaurant is two-thirds of the current fee
- Royalty
- 5%
- 5% of gross sales, paid weekly, plus up to 3% (currently 1%) to the brand development fund
- Brand fund
- 1%
- 1% of gross sales, paid with the royalty; it can rise to 3%
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 2
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 2
- Change in 3 years
- −1
- Franchised locations, 2019–2021
- States
- 1
- Most in New York
From SkinnyPizza Franchise Systems LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
SkinnyPizza among all franchises with the same figure.
| Figure | SkinnyPizza | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $419,250 | Costs more than 56% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a SkinnyPizza franchise costs
Opening one SkinnyPizza costs an estimated $270,500 to $568,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are equipment ($80,000 to $130,000) and leasehold improvements ($50,000 to $120,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $30,000 | ||
| Rent – 3 Months | $12,000 | $45,000 | |
| Security Deposits | $8,000 | $45,000 | |
| Leasehold Improvements | $50,000 | $120,000 | |
| Furniture and Fixtures | $15,000 | $50,000 | |
| Equipment | $80,000 | $130,000 | |
| Signage | $7,500 | $11,000 | |
| Architectural/Design Fees | $7,500 | $20,000 | |
| Initial Inventory | $10,000 | $15,000 | |
| Insurance – 3 Months | $1,500 | $6,000 | |
| Grand Opening Marketing | $5,000 | $10,000 | |
| Training Expenses | $4,000 | $10,000 | |
| Point-of-Sale System | $2,000 | $5,000 | |
| Permits/Licenses | $3,000 | $6,000 | |
| Professional Fees | $5,000 | $15,000 | |
| Additional Funds – 3 Months | $30,000 | $50,000 | |
| Total | $270,500 | $568,000 | |
Source: SkinnyPizza Franchise Systems LLC, 2022 filing, page 17
SkinnyPizza franchise fee
The franchise fee is $30,000, a second or later restaurant is two-thirds of the current fee. You pay it when you sign the franchise agreement.
Source: SkinnyPizza Franchise Systems LLC, 2022 filing, page 11
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly, plus up to 3% (currently 1%) to the brand development fund. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid with the royalty; it can rise to 3%. |
| Software Fee | $50 to $75 |
| Local Advertising | A minimum of 1% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: SkinnyPizza Franchise Systems LLC, 2022 filing, page 12
Other fees as filed, from pages 12–16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures SkinnyPizza does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: SkinnyPizza Franchise Systems LLC, 2022 filing, page 49
- Estimate Estimated yearly sales per location
- $720K–$1.3M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How SkinnyPizza compares
Of the 122 pizza franchises on this site, SkinnyPizza is the 42nd cheapest to open and the 103rd largest by number of locations.
| Figure | SkinnyPizza | Typical pizza brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $271K | $349K | $222K |
| Cost to open, high end | $568K | $787K | $477K |
| Franchise fee | $30K | $30K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 1% | 1.9% | 2% |
| US locations | 2 | 26 | 21 |
| Closed or left per year | 100% | 3.1% | – |
| Change in franchised locations, 3 yrs | −100% | 0% | – |
| Shares earnings figures | No | 63 of 122 | 2,147 of 3,352 |
Typical is the median across the 122 brands in pizza franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (−1) | 2 | 0 | −1 |
| 2020 | 0 (0) | 2 | 0 | 0 |
| 2021 | 0 (0) | 2 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: pizza franchise costs and franchise failure rates.
Source: SkinnyPizza Franchise Systems LLC, 2022 filing, page 49
Where SkinnyPizza locations are
At the end of 2021, SkinnyPizza had locations in 1 state. The most are in New York.
- New York2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New York | 0 | 2 | 2 |
Source: SkinnyPizza Franchise Systems LLC, 2022 filing, page 50
Who owns SkinnyPizza?
SkinnyPizza franchises are sold by SkinnyPizza Franchise Systems LLC. It is a subsidiary of SkinnyPizza Brands LLC.
From SkinnyPizza Franchise Systems LLC’s 2022 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: SkinnyPizza Franchise Systems LLC, 2022 filing, litigation on page 10, bankruptcy on page 10
SkinnyPizza filings
The figures on this page come from SkinnyPizza Franchise Systems LLC’s 2022 filing, issued April 1, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 1, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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