Sulbing franchise
2025 filing · October 31, 2025
Sulbing at a glance
A Korean dessert café serving milk-based shaved ice (bingsu) with sweet toppings, plus drinks and baked goods.
The business
- Franchisor
- Sulbing Franchise LLC
- The company that sells the franchises
- Typical size
- 1,500–3,500 sq ft
What you pay
- Cost to open
- $537K–$1.03M
- One store
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 5.5%
- 5.5% of gross revenue, paid every two weeks, plus a 1.5% marketing and promotion fee
- Brand fund
- 1.5%
- 1.5% of gross revenue, paid with the royalty
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 0
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 0
- Change in 2 years
- 0
- Franchised locations, 2023–2025
From Sulbing Franchise LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Sulbing among all franchises with the same figure.
| Figure | Sulbing | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $782,000 | Costs more than 78% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5.5% | Lower than 66% of brands with a set rate |
| US locationsFranchised and company-owned | 0 | Fewer than 97% of franchises |
How much a Sulbing franchise costs
Opening one store costs an estimated $537,000 to $1,027,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Sulbing Franchise LLC, 2025 filing, page 17
Sulbing franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: Sulbing Franchise LLC, 2025 filing, page 10
Royalty and ongoing fees
| Royalty | 5.5% of gross revenue, paid every two weeks, plus a 1.5% marketing and promotion fee. |
|---|---|
| Brand or marketing fund | 1.5% of gross revenue, paid with the royalty. |
| Transfer Fee | 50% of our then- current Initial Franchise Fee per Store |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Sulbing Franchise LLC, 2025 filing, page 11
Other fees as filed, from page 13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Sulbing does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Sulbing Franchise LLC, 2025 filing, page 43
- Estimate Estimated yearly sales per location
- $490K–$850K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Sulbing franchisees
Lenders approved one SBA 7(a) loan for a Sulbing franchisee in 2026, for $350K. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Sulbing compares
Of the 101 ice cream franchises on this site, Sulbing is the 88th cheapest to open and the 97th largest by number of locations.
| Figure | Sulbing | Typical ice cream brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $537K | $285K | $222K |
| Cost to open, high end | $1.03M | $597K | $477K |
| Franchise fee | $35K | $35K | $40K |
| Royalty | 5.5% | 6% | 6% |
| Brand fund | 1.5% | 2% | 2% |
| US locations | 0 | 18 | 21 |
| Shares earnings figures | No | 76 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in ice cream franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 0 | 0 | 0 |
| 2024 | 0 (0) | 0 | 0 | 0 |
| 2025 | 0 (0) | 0 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. U.S. stores only.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: ice cream franchise costs and franchise failure rates.
Source: Sulbing Franchise LLC, 2025 filing, page 44
Who owns Sulbing?
Sulbing franchises are sold by Sulbing Franchise LLC.
From Sulbing Franchise LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Sulbing Franchise LLC, 2025 filing, litigation on page 9, bankruptcy on page 9
Sulbing filings
The figures on this page come from Sulbing Franchise LLC’s 2025 filing, issued October 31, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | October 31, 2025 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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