The Pineapple School franchise
2025 filing · March 27, 2025Shares sales figures
The Pineapple School at a glance
A Spanish immersion early learning center for children from birth to age five. At the end of 2024 there were 3 The Pineapple School locations in the US, all company-owned.
The business
- Franchisor
- The Pineapple School Franchising LLC
- The company that sells the franchises
- Franchisor based in
- San Antonio, Texas
- Typical size
- 10,500–17,500 sq ft
What you pay
- Cost to open
- $666K–$827K
- A center in an existing building, without a new build-out
- Franchise fee
- $65,000
- Paid once, when you sign
- Royalty
- 7%
- 7% of gross sales, paid weekly, plus 2% to the brand development fund and local marketing of 1% of sales or $1,000 a month, whichever is greater
- Brand fund
- 2%
- 2% of gross sales, paid weekly; it can rise to 3%
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 3
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 3
- Change in 2 years
- 0
- Franchised locations, 2022–2024
- States
- 1
- Most in Texas
From The Pineapple School Franchising LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
The Pineapple School among all franchises with the same figure.
| Figure | The Pineapple School | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $746,000 | Costs more than 77% of franchises |
| Franchise feePaid once, when you sign | $65,000 | Higher than 92% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a The Pineapple School franchise costs
Opening a center in an existing building, without a new build-out costs an estimated $665,500 to $826,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are additional funds – three months ($215,000 to $275,000) and lease deposits – three months ($150,000 to $170,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $65,000 | ||
| Lease Deposits – Three Months | $150,000 | $170,000 | |
| Furniture and Fixtures | $88,500 | $115,000 | |
| Equipment | $100,000 | $120,000 | |
| Computer, Software and Point of Sales System | $10,000 | $15,000 | |
| Grand Opening Marketing | $8,000 | $20,000 | |
| Initial Inventory | $5,000 | $5,500 | |
| Utility Deposits | $2,500 | $3,500 | |
| When Due Insurance Deposits – Three Months | $4,000 | $12,500 | |
| Travel for Initial Training | $1,500 | $4,000 | |
| Professional Fees | $4,500 | $5,500 | |
| Licenses and Permits | $700 | $1,000 | |
| Printing, Stationery, and Office | $10,800 | $14,500 | |
| Additional Funds – Three Months | $215,000 | $275,000 | |
| Total | $665,500 | $826,500 | |
Source: The Pineapple School Franchising LLC, 2025 filing, page 17
The Pineapple School franchise fee
The franchise fee is $65,000. You pay it when you sign the franchise agreement.
Source: The Pineapple School Franchising LLC, 2025 filing, page 10
Royalty and ongoing fees
| Royalty | 7% of gross sales, paid weekly, plus 2% to the brand development fund and local marketing of 1% of sales or $1,000 a month, whichever is greater. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid weekly; it can rise to 3%. |
| Technology | Up to $1,500 per month, currently $1,000 per month |
| NSF Check Fee of Failed Electronic Fund Transfer | $50 or maximum fee allowed by law |
| Additional Employee Initial Training | Our then current training fee, currently $500 per person per day |
| Local Marketing | 1% of Gross Sales or $1,000 per month, whichever is greater |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: The Pineapple School Franchising LLC, 2025 filing, page 11
Other fees as filed, from pages 11–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures The Pineapple School publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: The Pineapple School Franchising LLC, 2025 filing, page 43
How The Pineapple School compares
Of the 40 daycare franchises on this site, The Pineapple School is the 19th cheapest to open and the 24th largest by number of locations.
| Figure | The Pineapple School | Typical daycare brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $666K | $737K | $222K |
| Cost to open, high end | $827K | $1.44M | $477K |
| Franchise fee | $65K | $65K | $40K |
| Royalty | 7% | 7% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 3 | 10 | 21 |
| Shares earnings figures | Yes | 29 of 40 | 2,147 of 3,352 |
Typical is the median across the 40 brands in daycare franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 3 | 0 | 0 |
| 2023 | 0 (0) | 3 | 0 | 0 |
| 2024 | 0 (0) | 3 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: daycare franchise costs and franchise failure rates.
Source: The Pineapple School Franchising LLC, 2025 filing, page 49
Where The Pineapple School locations are
At the end of 2024, The Pineapple School had locations in 1 state. The most are in Texas.
- Texas3
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 0 | 3 | 3 |
Source: The Pineapple School Franchising LLC, 2025 filing, page 50
Who owns The Pineapple School?
The Pineapple School franchises are sold by The Pineapple School Franchising LLC. Its filing names no parent company.
From The Pineapple School Franchising LLC’s 2025 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: The Pineapple School Franchising LLC, 2025 filing, litigation on page 10, bankruptcy on page 10
The Pineapple School filings
The figures on this page come from The Pineapple School Franchising LLC’s 2025 filing, issued March 27, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 27, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other daycare franchises
All daycare franchises
The Pineapple School is also on these lists: education franchises.