Town Pride franchise
2024 filing · April 15, 2024
Town Pride at a glance
A specialty gift shop selling a curated, locally themed collection including the brand's own products. At the end of 2023 there were 1 Town Pride locations in the US, all company-owned.
The business
- Industry
- Retail
- Franchisor
- Town Pride Franchising, LLC
- The company that sells the franchises
- Typical size
- About 100 sq ft
What you pay
- Cost to open
- $109K–$210K
- A full franchise
- Franchise fee
- $30,000
- $5,000 for a shop-within-a-shop franchise
- Royalty
- 5%
- 5% of gross sales plus 1% to the marketing fund, paid monthly (no royalty or fund fee for a shop-within-a-shop franchise)
- Brand fund
- Yes
- 1% of gross sales for a full franchise; none for a shop within a shop
Where it is
- US locations, 2023
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2021–2023
From Town Pride Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Town Pride among all franchises with the same figure.
| Figure | Town Pride | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $159,275 | Costs less than 76% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Town Pride franchise costs
Opening a full franchise costs an estimated $108,550 to $210,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Town Pride Franchising, LLC, 2024 filing, page 18
Town Pride franchise fee
The franchise fee is $30,000, $5,000 for a shop-within-a-shop franchise. You pay it when you sign the franchise agreement.
Source: Town Pride Franchising, LLC, 2024 filing, page 12
Royalty and ongoing fees
| Royalty | 5% of gross sales plus 1% to the marketing fund, paid monthly (no royalty or fund fee for a shop-within-a-shop franchise). |
|---|---|
| Brand or marketing fund | 1% of gross sales for a full franchise; none for a shop within a shop. |
| Replacement/Additional Training fee | Currently, $350 per day |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Town Pride Franchising, LLC, 2024 filing, page 13
Other fees as filed, from page 14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Town Pride does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Town Pride Franchising, LLC, 2024 filing, page 45
How Town Pride compares
Of the 302 retail franchises on this site, Town Pride is the 59th cheapest to open and the 280th largest by number of locations.
| Figure | Town Pride | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $109K | $198K | $222K |
| Cost to open, high end | $210K | $425K | $477K |
| Franchise fee | $30K | $35K | $40K |
| Royalty | 5% | 5.7% | 6% |
| US locations | 1 | 38 | 21 |
| Shares earnings figures | No | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 0 | 0 | 0 |
| 2022 | 0 (0) | 0 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Town Pride Franchising, LLC, 2024 filing, page 46
Who owns Town Pride?
Town Pride franchises are sold by Town Pride Franchising, LLC.
From Town Pride Franchising, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Town Pride Franchising, LLC, 2024 filing, litigation on page 11, bankruptcy on page 11
Town Pride filings
The figures on this page come from Town Pride Franchising, LLC’s 2024 filing, issued April 15, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 15, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
