Twin Peaks franchise
Twin Peaks is a lodge-themed sports bar and restaurant serving scratch-made American food and very cold beer, staffed by its "Twin Peaks Girls". Restaurants are large, full-bar operations built for big crowds on game days. At the end of 2023 there were 103 Twin Peaks locations in the US, 70 franchised and 33 company-owned.
- Cost to open
- $2.25M–$5.75M
- Franchise fee
- $50,000
- Royalty
- 5%
- Locations, 2023
- 103+18 in 3 yrs
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Company snapshot
- Franchisor based in
- Dallas, Texas
- Agreement length
- 15 years
- Territory
- No exclusive territory
- Financing
- None offered
From Twin Restaurant Franchise, LLC’s 2024 filing.
How much a Twin Peaks franchise costs
Opening a Twin Peaks converted from existing restaurant space costs an estimated $2,254,000 to $5,746,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
| Newly built restaurant | $4,654,000 to $6,946,000 |
|---|
Source: Twin Restaurant Franchise, LLC, 2024 filing, page 21
Twin Peaks franchise fee
The franchise fee is $50,000, per restaurant, plus $220,000 to $240,000 for the opening training team. You pay it when you sign the franchise agreement.
Source: Twin Restaurant Franchise, LLC, 2024 filing, page 14
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | Currently 2.5% of gross sales to the brand fund (up to 4%), plus 0.5% on local marketing. |
Source: Twin Restaurant Franchise, LLC, 2024 filing, page 15
Sales and earnings
Shares figures Twin Peaks publishes sales or earnings figures for its locations: franchised restaurants averaged $5,801,663 in annual unit volume in fiscal 2023 (median $5,610,004). The full tables, with notes on which locations are counted, are in its filing.
Source: Twin Restaurant Franchise, LLC, 2024 filing, page 59
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2021 | 57 (+5) | 28 | 2 |
| 2022 | 61 (+4) | 30 | 1 |
| 2023 | 70 (+9) | 33 | 1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Source: Twin Restaurant Franchise, LLC, 2024 filing, page 63
How Twin Peaks compares
Of the 59 restaurant franchises on this site, Twin Peaks is the 51st cheapest to open and the 55th largest by number of locations.
| Measure | Twin Peaks | Typical restaurant |
|---|---|---|
| Cost to open, low end | $2.25M | $846K |
| Royalty | 5% | 5% |
| Closed or left per year | 2.4% | 2.3% |
| Change in franchised locations, 3 yrs | +34.6% | +5.3% |
| Shares earnings figures | Yes | 49 of 59 |
Typical is the median across the 59 brands in restaurant franchises.
Other restaurant franchises
Twin Peaks franchise questions
Does Twin Peaks help with financing?
No. Twin Peaks does not offer financing or guarantee loans or leases, so buyers arrange their own, usually a bank or SBA loan.
Do Twin Peaks franchisees get a protected territory?
No. Twin Peaks grants the right to run one location but no exclusive area, so another Twin Peaks can open nearby.
How long is a Twin Peaks franchise agreement?
The initial term is 15 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.
Is Twin Peaks growing or shrinking?
Over the last 3 years 22 franchised locations opened and 4 closed or left, a net change of +34.6%. About 2.4% of locations closed or left each year. That is in line with the 2.3% typical for restaurant franchises.
How does Twin Peaks compare with other restaurant franchises?
Of the 59 restaurant franchises here, Twin Peaks is the 51st cheapest to open (low end $2.25M against a $846K median) and the 55th largest by number of locations. Its 5% royalty is in line with the 5% median.
Does Twin Peaks say how much franchisees make?
Yes: franchised restaurants averaged $5,801,663 in annual unit volume in fiscal 2023 (median $5,610,004). Your results can differ; the filing explains which locations are counted.
Where is Twin Peaks based?
Twin Restaurant Franchise, LLC is based in Dallas, Texas.