FAT Brands’ brands here include burger, bakery and fast food franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by FAT Brands
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| Great American CookiesBakery | $341K–$463K | $25,000 | 6% | 395 | +22 (+6%) |
| Marble Slab CreameryIce cream | $355K–$477K | $25,000 | 6% | 249 | −5 (−2%) |
| Fazoli'sFast food | $1.64M–$2.64M | $50,000 | 5% | 195 | −18 (−8%) |
| FatburgerBurger | $517K–$2.66M | $50,000 | 6% | 177 | −15 (−8%) |
| PretzelmakerBakery | $392K–$573K | $25,000 | 7% | 129 | −28 (−18%) |
| Johnny RocketsBurger | $517K–$2.67M | $50,000 | 6% | 100 | −21 (−17%) |
| Hot Dog on a StickFast food | $541K–$679K | $25,000 | 6% | 46 | −4 (−8%) |
| Elevation BurgerBurger | $517K–$1.99M | $50,000 | 6% | 32 | −3 (−9%) |
| Buffalo's CafeRestaurant | $857K–$2.93M | $50,000 | 6% | 12 | −3 (−20%) |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 1,335 US locations, 93% of them run by franchisees. Across the brands, the total fell by 75 locations (−5%), from 2022 to 2024.
Grew the most
Shrank the most
- Buffalo's Cafe−20%
- Pretzelmaker−18%
- Johnny Rockets−17%
- Elevation Burger−9%
- Fazoli's−8%
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $25K to $50K across these brands, with a typical $50K. Where the royalty is a single share of sales, it runs from 5% to 7%, typically 6%. On top of that, the marketing fund ranges from 2% to 4% of sales.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Of these brands, 9 publish yearly sales per location, from $385K at Marble Slab Creamery to $2.35M at Buffalo's Cafe. None requires the owner to run it day to day; a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Great American Cookies | $506K a year | Other terms | Owner needn't take part |
| Marble Slab Creamery | $385K a year | 2% of sales | Owner needn't take part |
| Fazoli's | $1.31M a year | 4% of sales | A trained manager can run it |
| Fatburger | $1.3M a year | 3% of sales | Owner needn't take part |
| Pretzelmaker | $518K a year | 2% of sales | Owner needn't take part |
| Johnny Rockets | $1.64M a year | 2% of sales | Owner needn't take part |
| Hot Dog on a Stick | $534K a year | 2% of sales | Owner needn't take part |
| Elevation Burger | $1.08M a year | 2% of sales | Owner needn't take part |
| Buffalo's Cafe | $2.35M a year | – | Owner needn't take part |
Questions
Who owns FAT Brands?
FAT Brands is a public company whose shares were listed on Nasdaq. It and its affiliate Twin Hospitality filed for Chapter 11 bankruptcy protection in January 2026 to restructure their debt. Source: FAT Brands