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Wyndham Hotels & Resorts brands

The franchise brands owned by Wyndham Hotels & Resorts, with what each costs to open, its fees and royalty, and how its locations have changed.

Updated

Brands
21 hotel
US locations
5,820 100% franchised
Three-year change
−3% −161 locations
Cost to open
$187K to $81.7M

Wyndham Hotels & Resorts’ brands here are all hotel franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.

Brands owned by Wyndham Hotels & Resorts

Brands owned by Wyndham Hotels & Resorts, largest first
BrandCost to openFranchise feeRoyaltyLocations3-year change
Super 8Hotel$281K–$2.6M$25,0005.5% of room revenue1,375−111 (−7%)
Days InnHotel$244K–$3.54M$35,0005.5% of room revenue1,235−91 (−7%)
La Quinta Inn & SuitesHotel$4.34M–$7.37M$55,0005.5–6% of room revenue884−22 (−2%)
Baymont by WyndhamHotel$225K–$4.08M$26,0005% of room revenue547+40 (+8%)
TravelodgeHotel$227K–$3.12M$35,0005% of room revenue328−24 (−7%)
Microtel Inn & Suites by WyndhamHotel$7.2M–$9.17M$40,0006% of room revenue285−11 (−4%)
RamadaHotel$235K–$8.84M$35,0005% of room revenue264−53 (−17%)
AmericInnHotel$308K–$4.09M$35,0005%226+20 (+10%)
Wingate by WyndhamHotel$404K–$4.19M$36,0005.5% of room revenue189+25 (+15%)
Howard JohnsonHotel$347K–$3.27M$35,0005% of room revenue139−20 (−13%)
Trademark Collection by WyndhamHotel$225K–$5.12M$35,0005.5% of room revenue89+35 (+65%)
Hawthorn Suites by WyndhamHotel$329K–$7.67M$40,0005.5% of room revenue71−1 (−1%)
Wyndham GardenHotel$489K–$11.2M$35,0005% of room revenue71+5 (+8%)
Wyndham Hotels & ResortsHotel$1.87M–$34.3M$50,0005% of room revenue61+20 (+49%)
ECHO Suites Extended Stay by WyndhamHotel$11.6M–$17.4M$40,0005.5%18+18
WaterWalkHotel$19.9M–$27.1M$75,0006%11+3
TRYP by WyndhamHotel$18.9M–$32.7M$52,5005%90
Wyndham GrandHotel$48.1M–$81.7M$150,5005%8−2 (−20%)
Dazzler Select by WyndhamHotel$187K–$1.91M$35,000$85 per room a month4+4
Dolce Hotels and ResortsHotel$31.7M–$53M$87,5005%4+2
Registry Collection HotelsHotel$29M–$54.1M$75,0005%2+2

Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.

Size and growth

Together these brands have 5,820 US locations, 100% of them run by franchisees. Across the brands, the total fell by 161 locations (−3%), from 2019 to 2025.

US locations by Wyndham Hotels & Resorts brand

Brands that started the three years with at least 10 locations.

Fees and royalties across the brands

Franchise fees run from $25K to $151K across these brands, with a typical $36K. Where the royalty is a single share of sales, it runs from 5% to 6%, typically 5%. At 2 brands the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum. On top of that, the marketing fund ranges from 2% to 3% of sales.

A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.

Sales per location and who runs it

Of these brands, 17 share earnings figures, but none as a yearly sales figure per location. None requires the owner to run it day to day; a trained manager can.

Sales, marketing fund and who runs each Wyndham Hotels & Resorts brand
BrandSales per locationMarketing fundWho runs it
Super 8Other figures3% of salesOwner needn't take part
Days InnOther figures–Owner needn't take part
La Quinta Inn & SuitesOther figures–Owner needn't take part
Baymont by WyndhamOther figuresOther termsOwner needn't take part
TravelodgeOther figures–Owner needn't take part
Microtel Inn & Suites by WyndhamOther figures–Owner needn't take part
RamadaOther figures–Owner needn't take part
AmericInnOther figures2% of salesOwner needn't take part
Wingate by WyndhamOther figuresOther termsOwner needn't take part
Howard JohnsonOther figures2% of salesOwner needn't take part
Trademark Collection by WyndhamOther figures2% of salesOwner needn't take part
Hawthorn Suites by WyndhamOther figures–Owner needn't take part
Wyndham GardenOther figures3% of salesOwner needn't take part
Wyndham Hotels & ResortsOther figures3% of salesOwner needn't take part
ECHO Suites Extended Stay by WyndhamNot shared–A trained manager can run it
WaterWalkOther figures–Owner needn't take part
TRYP by WyndhamOther figures–Owner needn't take part
Wyndham GrandOther figures3% of salesOwner needn't take part
Dazzler Select by WyndhamNot shared–Owner needn't take part
Dolce Hotels and ResortsNot shared3% of salesOwner needn't take part
Registry Collection HotelsNot shared3% of salesOwner needn't take part

Questions

Who owns Wyndham Hotels & Resorts?

Wyndham Hotels & Resorts is a public company based in Parsippany, New Jersey. Its shares trade on the New York Stock Exchange as WH. Source: Wyndham Hotels & Resorts