Wyndham Hotels & Resorts franchise
2025 filing · March 31, 2025GrowingShares sales figures
Wyndham Hotels & Resorts at a glance
An upscale full-service hotel or resort operating under the Wyndham brand. At the end of 2024 there were 61 Wyndham Hotels & Resorts locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- Wyndham Franchisor, LLC
- The company that sells the franchises
- Franchisor based in
- Parsippany, New Jersey
What you pay
- Cost to open
- $1.87M–$34.3M
- Conversion of an existing 301-room hotel, excluding land
- Franchise fee
- $50,000
- $500 per room with a $50,000 minimum, so $150,500 for the 301-room hotel in the estimate.
- Royalty
- 5% of room revenue
- 5% of gross room revenues, paid monthly
- Brand fund
- 3%
- 3% of gross room revenue, paid monthly
- Territory
- None
- No exclusive territory
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2024
- 61
- Franchised and company-owned
- Franchised
- 61
- Company-owned
- 0
- Change in 3 years
- +26
- Franchised locations, 2022–2024
- States
- 26
- Most in Texas, California and Florida
From Wyndham Franchisor, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Wyndham Hotels & Resorts among all franchises with the same figure.
| Figure | Wyndham Hotels & Resorts | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $18,090,419 | Costs more than 98% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 61 | More than 68% of franchises |
How much a Wyndham Hotels & Resorts franchise costs
Opening conversion of an existing 301-room hotel, excluding land costs an estimated $1,866,109 to $34,314,729. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are facility improvements ($0 to $21,046,800) and furniture, fixtures and equipment ($515,654 to $4,046,638). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Application Fee, Initial Fee | $150,500 | ||
| Photos | $3,560 | $9,860 | |
| Training Tuition | $6,250 | ||
| Training Expenses | $1,200 | $2,950 | |
| Punch List Fee | $2,500 | ||
| Market Study | $15,000 | $25,000 | |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $0 | $2,837,520 | |
| Facility Improvements | $0 | $21,046,800 | |
| Conversion Contingency | $0 | $1,052,340 | |
| Technology Systems | $0 | $201,047 | |
| Property Management Set-Up and Installation | $19,400 | $29,300 | |
| Furniture, Fixtures and Equipment | $515,654 | $4,046,638 | |
| Signage | $30,000 | $150,000 | |
| Opening Inventory | $17,035 | $1,055,667 | |
| Insurance | $102,500 | $305,000 | |
| Grand Opening Advertising | $50,000 | $450,000 | |
| Liquor License | $3,500 | $450,000 | |
| Miscellaneous Non-Tangible Asset Costs | $21,582 | $54,090 | |
| Additional Funds for 3 Month Initial Period | $927,428 | $2,439,267 | |
| Total | $1,866,109 | $34,314,729 | |
Source: Wyndham Franchisor, LLC, 2025 filing, page 43
Wyndham Hotels & Resorts franchise fee
The franchise fee is $50,000, $500 per room with a $50,000 minimum, so $150,500 for the 301-room hotel in the estimate.. You pay it when you sign the franchise agreement.
Source: Wyndham Franchisor, LLC, 2025 filing, page 26
Royalty and ongoing fees
| Royalty | 5% of gross room revenues, paid monthly. |
|---|---|
| Brand or marketing fund | 3% of gross room revenue, paid monthly. |
| Digital Pay-For-Performance (“PFP”) Commission | Up to 10% of GRR. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Wyndham Franchisor, LLC, 2025 filing, page 29
Other fees as filed, from page 33. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Wyndham Hotels & Resorts publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Wyndham Franchisor, LLC, 2025 filing, page 81
SBA loans to Wyndham Hotels & Resorts franchisees
Lenders approved 26 SBA-backed loans for Wyndham Hotels & Resorts franchisees from 2014 to 2026, $65.6M in all: 21 7(a) loans and 5 504 loans. Of the 16 that have ended, 15 were paid in full and 1 was charged off. The other 10 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Wyndham Hotels & Resorts | Typical hotel brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +30% / +74% | +2.1% / +9.7% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 4.3% / 17% | 3.1% / 14% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical hotel brand is the median of the 47 brands in hotel franchises with three years of counts.
How Wyndham Hotels & Resorts compares
Of the 116 hotel franchises on this site, Wyndham Hotels & Resorts is the 38th cheapest to open and the 53rd largest by number of locations.
| Figure | Wyndham Hotels & Resorts | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $1.87M | $9.44M | $222K |
| Cost to open, high end | $34.3M | $21.3M | $477K |
| Franchise fee | $50K | $54K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 3% | 3% | 2% |
| US locations | 61 | 37 | 21 |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 35 (+12) | 6 | – | – |
| 2022 | 46 (+11) | 0 | +14 | −3 |
| 2023 | 47 (+1) | 0 | +2 | −1 |
| 2024 | 61 (+14) | 0 | +16 | −2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Company-owned figures are hotels managed by an affiliate.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 23 to 61 (+38, +165%). The earlier years come from the brand's 2024 filing.
Source: Wyndham Franchisor, LLC, 2025 filing, page 84
2021: Wyndham Franchisor, LLC, 2024 filing, page 94
Where Wyndham Hotels & Resorts locations are
At the end of 2024, Wyndham Hotels & Resorts had franchised locations in 28 states and territories. The most are in Texas, California and Florida.
- Texas7
- California4
- Florida4
- Louisiana4
- Ohio4
- Colorado3
| State | Franchised |
|---|---|
| Texas | 7 |
| California | 4 |
| Florida | 4 |
| Louisiana | 4 |
| Ohio | 4 |
| Colorado | 3 |
| Illinois | 3 |
| Indiana | 3 |
| Pennsylvania | 3 |
| Arizona | 2 |
All 28 states
| Arkansas | 2 |
|---|---|
| District of Columbia | 2 |
| Michigan | 2 |
| Minnesota | 2 |
| Mississippi | 2 |
| New York | 2 |
| Connecticut | 1 |
| Georgia | 1 |
| Kentucky | 1 |
| Maryland | 1 |
| Massachusetts | 1 |
| Missouri | 1 |
| Nebraska | 1 |
| Puerto Rico | 1 |
| Rhode Island | 1 |
| Virginia | 1 |
| Washington | 1 |
| West Virginia | 1 |
Source: Wyndham Franchisor, LLC, 2025 filing, page 85
Who owns Wyndham Hotels & Resorts?
Wyndham Hotels & Resorts franchises are sold by Wyndham Franchisor, LLC. It is a subsidiary of Wyndham Hotels and Resorts, LLC.
Wyndham Hotels & Resorts is one of the 21 Wyndham Hotels & Resorts brands here. Wyndham Hotels & Resorts is a public company based in Parsippany, New Jersey. Its shares trade on the New York Stock Exchange as WH.
From Wyndham Franchisor, LLC’s 2025 filing, page 9; Wyndham Hotels & Resorts.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 22–26. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Wyndham Franchisor, LLC, 2025 filing, litigation on pages 22–26, bankruptcy on page 26
Wyndham Hotels & Resorts filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Wyndham Franchisor, LLC’s 2025 filing, issued March 31, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 31, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2024 filing | – | Minnesota | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other hotel franchises
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Other brands from Wyndham Hotels & Resorts: AmericInn, Baymont by Wyndham, Days Inn, Dazzler Select by Wyndham, Dolce Hotels and Resorts, ECHO Suites Extended Stay by Wyndham, Hawthorn Suites by Wyndham, Howard Johnson and 12 more. See all 21 in the finder