Dazzler Select by Wyndham franchise
2026 filing · March 31, 2026Growing
Dazzler Select by Wyndham at a glance
A hotel converted from an existing property under Wyndham's Dazzler Select brand. At the end of 2025 there were 4 Dazzler Select by Wyndham locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- DZE Franchisor, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2025
- Franchisor based in
- Parsippany, New Jersey
What you pay
- Cost to open
- $187K–$1.91M
- A 50-room conversion
- Franchise fee
- $35,000
- The greater of $35,000 or $350 per room
- Royalty
- $85 per room a month
- A brand fee of $85 per guest room per month, covering royalty and marketing
- Territory
- Limited
- Limited protection
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2025
- 4
- Franchised and company-owned
- Franchised
- 4
- Company-owned
- 0
- Change in 3 years
- +4
- Franchised locations, 2023–2025
- States
- 3
- Most in Washington, Florida and New Hampshire
From DZE Franchisor, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Dazzler Select by Wyndham among all franchises with the same figure.
| Figure | Dazzler Select by Wyndham | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,047,254 | Costs more than 84% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| US locationsFranchised and company-owned | 4 | Fewer than 74% of franchises |
How much a Dazzler Select by Wyndham franchise costs
Opening a 50-room conversion costs an estimated $187,401 to $1,907,107. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are facility improvements ($0 to $660,193) and furniture, fixtures and equipment ($0 to $457,725). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Fee (inclusive of Application Fee) | $35,000 | ||
| Photos | $2,970 | $11,070 | |
| Training Tuition | $2,850 | $6,600 | |
| Training Expenses | $1,200 | $3,500 | |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $0 | $125,000 | |
| Facility Improvements | $0 | $660,193 | |
| Conversion Contingency | $0 | $33,010 | |
| Technology Systems | $1,500 | $39,400 | |
| Property Management Set-Up and Installation | $6,000 | $22,100 | |
| Furniture, Fixtures and Equipment | $0 | $457,725 | |
| Signage | $1,000 | $80,000 | |
| Opening Inventory | $7,961 | $179,405 | |
| Insurance | $22,500 | $55,000 | |
| Grand Opening Advertising | $3,000 | $14,500 | |
| Miscellaneous Non-Tangible Asset Costs | $7,377 | $22,966 | |
| Additional Funds for 3 Month Initial Period | $96,043 | $161,638 | |
| Total | $187,401 | $1,907,107 | |
Source: DZE Franchisor, LLC, 2026 filing, page 39
Dazzler Select by Wyndham franchise fee
The franchise fee is $35,000, the greater of $35,000 or $350 per room. You pay it when you sign the franchise agreement.
Source: DZE Franchisor, LLC, 2026 filing, page 25
Royalty and ongoing fees
| Royalty | A brand fee of $85 per guest room per month, covering royalty and marketing. |
|---|---|
| Digital Pay-For-Performance (“PFP”) Commission | Up to 10% of GRR. |
| Relicense Fee (Transfers) | Currently, equal to the greater of $35,000 or $350 per guest room |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: DZE Franchisor, LLC, 2026 filing, page 27
Other fees as filed, from pages 27–31. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Dazzler Select by Wyndham does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: DZE Franchisor, LLC, 2026 filing, page 71
How Dazzler Select by Wyndham compares
Of the 116 hotel franchises on this site, Dazzler Select by Wyndham is the 6th cheapest to open and the 88th largest by number of locations.
| Figure | Dazzler Select by Wyndham | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $187K | $9.44M | $222K |
| Cost to open, high end | $1.91M | $21.3M | $477K |
| Franchise fee | $35K | $54K | $40K |
| US locations | 4 | 37 | 21 |
| Shares earnings figures | No | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 0 | – | – |
| 2023 | 0 (0) | 0 | 0 | 0 |
| 2024 | 0 (0) | 0 | 0 | 0 |
| 2025 | 4 (+4) | 0 | +4 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Over 4 years, from the start of 2022 to the end of 2025, franchised locations went from 0 to 4 (+4). The earlier years come from the brand's 2025 filing.
Source: DZE Franchisor, LLC, 2026 filing, page 72
2022: DZE Franchisor, LLC, 2025 filing, page 72
Where Dazzler Select by Wyndham locations are
At the end of 2025, Dazzler Select by Wyndham had franchised locations in 3 states. The most are in Washington, Florida and New Hampshire.
- Washington2
- Florida1
- New Hampshire1
| State | Franchised |
|---|---|
| Washington | 2 |
| Florida | 1 |
| New Hampshire | 1 |
Source: DZE Franchisor, LLC, 2026 filing, page 72
Who owns Dazzler Select by Wyndham?
Dazzler Select by Wyndham franchises are sold by DZE Franchisor, LLC. It is a subsidiary of Wyndham Hotel Group, LLC.
Dazzler Select by Wyndham is one of the 21 Wyndham Hotels & Resorts brands here. Wyndham Hotels & Resorts is a public company based in Parsippany, New Jersey. Its shares trade on the New York Stock Exchange as WH.
From DZE Franchisor, LLC’s 2026 filing, page 9; Wyndham Hotels & Resorts.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 20–24. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: DZE Franchisor, LLC, 2026 filing, litigation on pages 20–24, bankruptcy on page 25
Dazzler Select by Wyndham filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from DZE Franchisor, LLC’s 2026 filing, issued March 31, 2026; the earlier ones below are on record with the NASAA Electronic Filing Depository and the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 31, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
| 2025 filing | – | Minnesota | Locations, 2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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