La Quinta Inn & Suites franchise
2025 filing · March 31, 2025GrowingShares sales figures
La Quinta Inn & Suites at a glance
A midscale hotel offering overnight rooms under the La Quinta Inn & Suites brand. At the end of 2024 there were 884 La Quinta Inn & Suites locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- La Quinta Franchising LLC
- The company that sells the franchises
- Current franchisor selling since
- 2003
- 22 years of selling franchises
- Franchisor based in
- Parsippany, New Jersey
- Typical size
- About 56,392 sq ft
What you pay
- Cost to open
- $4.34M–$7.37M
- Conversion of an existing 100-room hotel, excluding land
- Franchise fee
- $55,000
- $550 per room with a $55,000 minimum.
- Royalty
- 5.5–6% of room revenue
- 5.5% of gross room revenues for the first 24 full months after opening, then 6%, paid monthly
- Territory
- Limited
- Limited protection
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2024
- 884
- Franchised and company-owned
- Franchised
- 884
- Company-owned
- 0
- Change in 3 years
- +115
- Franchised locations, 2022–2024
- States
- 48
- Most in Texas, Florida and California
From La Quinta Franchising LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
La Quinta Inn & Suites among all franchises with the same figure.
| Figure | La Quinta Inn & Suites | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $5,853,928 | Costs more than 97% of franchises |
| Franchise feePaid once, when you sign | $55,000 | Higher than 82% of franchises |
| US locationsFranchised and company-owned | 884 | More than 97% of franchises |
How much a La Quinta Inn & Suites franchise costs
Opening conversion of an existing 100-room hotel, excluding land costs an estimated $4,339,306 to $7,368,549. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are facility improvements ($2,735,000 to $4,535,000) and furniture, fixtures and equipment ($886,797 to $1,054,953). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Fee (inclusive of Application Fee) | $55,000 | ||
| Photos | $2,750 | $4,950 | |
| Training Tuition | $5,700 | $7,100 | |
| Training Expenses | $2,700 | $4,450 | |
| Market Study | $10,000 | $17,000 | |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $262,000 | $345,000 | |
| Facility Improvements | $2,735,000 | $4,535,000 | |
| Conversion Contingency | $136,750 | $226,750 | |
| Technology Systems | $0 | $70,132 | |
| Property Management Set-Up and Installation | $4,500 | $29,300 | |
| Furniture, Fixtures and Equipment | $886,797 | $1,054,953 | |
| Signage | $45,000 | $100,000 | |
| Opening Inventory | $11,073 | $386,060 | |
| Insurance | $25,000 | $100,000 | |
| Grand Opening Advertising | $3,000 | $200,000 | |
| Miscellaneous Non–Tangible Asset Costs | $7,163 | $22,297 | |
| Additional Funds for 3 Month Initial Period | $146,873 | $210,557 | |
| Total | $4,339,306 | $7,368,549 | |
Source: La Quinta Franchising LLC, 2025 filing, page 44
La Quinta Inn & Suites franchise fee
The franchise fee is $55,000, $550 per room with a $55,000 minimum.. You pay it when you sign the franchise agreement.
Source: La Quinta Franchising LLC, 2025 filing, page 24
Royalty and ongoing fees
| Royalty | 5.5% of gross room revenues for the first 24 full months after opening, then 6%, paid monthly. |
|---|---|
| Relicense Fee (Transfers) | Currently, equal to the greater of $55,000 or $550 per room |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: La Quinta Franchising LLC, 2025 filing, page 27
Other fees as filed, from page 28. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures La Quinta Inn & Suites publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: La Quinta Franchising LLC, 2025 filing, page 84
SBA loans to La Quinta Inn & Suites franchisees
Lenders approved 487 SBA-backed loans for La Quinta Inn & Suites franchisees from 2002 to 2026, $1.45B in all: 313 7(a) loans and 174 504 loans. Of the 288 that have ended, 259 were paid in full and 29 were charged off (10.1%). The other 199 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | La Quinta Inn & Suites | Typical hotel brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −1.7% / +15% | +2.1% / +9.7% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 3.2% / 8.6% | 3.1% / 14% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical hotel brand is the median of the 47 brands in hotel franchises with three years of counts.
How La Quinta Inn & Suites compares
Of the 116 hotel franchises on this site, La Quinta Inn & Suites is the 44th cheapest to open and the 5th largest by number of locations.
| Figure | La Quinta Inn & Suites | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $4.34M | $9.44M | $222K |
| Cost to open, high end | $7.37M | $21.3M | $477K |
| Franchise fee | $55K | $54K | $40K |
| US locations | 884 | 37 | 21 |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 901 (+132) | 0 | +151 | −19 |
| 2023 | 899 (−2) | 0 | +16 | −18 |
| 2024 | 884 (−15) | 0 | +14 | −29 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Company-owned figures for 2022 are hotels owned or managed by an affiliate; they became franchised during the year.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Source: La Quinta Franchising LLC, 2025 filing, page 87
Where La Quinta Inn & Suites locations are
At the end of 2024, La Quinta Inn & Suites had franchised locations in 48 states. The most are in Texas, Florida and California.
- Texas234
- Florida72
- California55
- Georgia39
- Tennessee32
- Oklahoma30
| State | Franchised |
|---|---|
| Texas | 234 |
| Florida | 72 |
| California | 55 |
| Georgia | 39 |
| Tennessee | 32 |
| Oklahoma | 30 |
| Colorado | 28 |
| Arizona | 22 |
| Louisiana | 22 |
| Washington | 20 |
All 48 states
Source: La Quinta Franchising LLC, 2025 filing, page 91
Who owns La Quinta Inn & Suites?
La Quinta Inn & Suites franchises are sold by La Quinta Franchising LLC. It is a subsidiary of Wyndham Hotel Group, LLC.
La Quinta Inn & Suites is one of the 21 Wyndham Hotels & Resorts brands here. Wyndham Hotels & Resorts is a public company based in Parsippany, New Jersey. Its shares trade on the New York Stock Exchange as WH.
From La Quinta Franchising LLC’s 2025 filing, page 9; Wyndham Hotels & Resorts.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 20–24. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: La Quinta Franchising LLC, 2025 filing, litigation on pages 20–24, bankruptcy on page 24
La Quinta Inn & Suites filings
The figures on this page come from La Quinta Franchising LLC’s 2025 filing, issued March 31, 2025, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 31, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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