Atwell Suites franchise
2025 filing · April 15, 2025
Atwell Suites at a glance
An IHG upscale all-suite hotel brand with studio suites and flexible shared spaces for longer business trips. At the end of 2024 there were 6 Atwell Suites locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- Holiday Hospitality Franchising, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $15.7M–$23.6M
- Typical 116-suite hotel, excluding land
- Franchise fee
- $58,000
- $500 per guest suite, at least $50,000; $58,000 for a 116-suite hotel.
- Royalty
- 5%
- 5% of gross suites revenue, paid monthly
- Agreement length
- 20 years
Where it is
- US locations, 2024
- 6
- Franchised and company-owned
- Franchised
- 6
- Company-owned
- 0
- States
- 5
- Most in Texas, Colorado and Florida
From Holiday Hospitality Franchising, LLC’s 2025 filing; revenue and net income from its audited financial statements, page 212; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Atwell Suites among all franchises with the same figure.
| Figure | Atwell Suites | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $19,674,500 | Costs more than 98% of franchises |
| Franchise feePaid once, when you sign | $58,000 | Higher than 84% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a Atwell Suites franchise costs
Opening typical 116-suite hotel, excluding land costs an estimated $15,712,500 to $23,636,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 59
Atwell Suites franchise fee
The franchise fee is $58,000, $500 per guest suite, at least $50,000; $58,000 for a 116-suite hotel.. You pay it when you sign the franchise agreement.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 57
Royalty and ongoing fees
| Royalty | 5% of gross suites revenue, paid monthly. |
|---|---|
| Technology Services Fee | $17.40 per room, per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 30
Other fees as filed, from page 31. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Atwell Suites does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 95
SBA loans to Atwell Suites franchisees
Lenders approved one SBA 504 loan for a Atwell Suites franchisee in 2026, for $5M. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Atwell Suites compares
Of the 116 hotel franchises on this site, Atwell Suites is the 79th cheapest to open and the 83rd largest by number of locations.
| Figure | Atwell Suites | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $15.7M | $9.44M | $222K |
| Cost to open, high end | $23.6M | $21.3M | $477K |
| Franchise fee | $58K | $54K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 6 | 37 | 21 |
| Shares earnings figures | No | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2022 | 2 (+2) | 0 |
| 2023 | 2 (0) | 0 |
| 2024 | 6 (+4) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, pages 95–96
Where Atwell Suites locations are
At the end of 2024, Atwell Suites had franchised locations in 5 states. The most are in Texas, Colorado and Florida.
- Texas2
- Colorado1
- Florida1
- Missouri1
- Nevada1
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 96
Who owns Atwell Suites?
Atwell Suites franchises are sold by Holiday Hospitality Franchising, LLC.
From Holiday Hospitality Franchising, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 15–27. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, litigation on pages 15–27, bankruptcy on page 27
Atwell Suites filings
The figures on this page come from Holiday Hospitality Franchising, LLC’s 2025 filing, issued April 15, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | April 15, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
