EVEN Hotels franchise
2024 filing · March 28, 2024Shares sales figures
EVEN Hotels at a glance
An IHG wellness-focused hotel brand with in-room workout options and a healthy-minded cafe. At the end of 2023 there were 19 EVEN Hotels locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- Holiday Hospitality Franchising, LLC
- The company that sells the franchises
- Typical size
- 280–360 sq ft
What you pay
- Cost to open
- $16.9M–$25.2M
- Typical 131-room hotel, excluding land
- Franchise fee
- $75,000
- $500 per guest room, at least $75,000.
- Royalty
- 5%
- 5% of gross rooms revenue, paid monthly
- Agreement length
- 20 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2023
- 19
- Franchised and company-owned
- Franchised
- 19
- Company-owned
- 0
- States
- 15
- Most in New York, Florida and Georgia
From Holiday Hospitality Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
EVEN Hotels among all franchises with the same figure.
| Figure | EVEN Hotels | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $21,085,025 | Costs more than 98% of franchises |
| Franchise feePaid once, when you sign | $75,000 | Higher than 95% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 19 | Fewer than 51% of franchises |
How much a EVEN Hotels franchise costs
Opening typical 131-room hotel, excluding land costs an estimated $16,931,750 to $25,238,300. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are building construction ($13,770,900 to $20,002,500) and furniture, fixtures & equipment ($2,045,400 to $2,659,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Application Fee | $75,000 | ||
| Property Improvement Plan (“PIP”) fee | $0 | $10,000 | |
| Building Construction | $13,770,900 | $20,002,500 | |
| Furniture, Fixtures & Equipment | $2,045,400 | $2,659,000 | |
| Operating Supplies and Equipment | $338,000 | $439,400 | |
| PMS Equipment: Software; Installation & Training; IHG Concerto™ Equipment & Training; NGP/Payments Equipment; Software; Installation & Training. | $83,000 | $96,000 | |
| Guest Internet Access – Bandwidth (IHG Connect) | $500 | $3,000 | |
| Guest Internet Access – Hardware (IHG Connect) | $22,750 | $49,000 | |
| Key Card System (Door Locks Only) | $11,000 | $27,500 | |
| Entertainment – Hardware, Maintenance, Guest Support & Content | $13,000 | $15,000 | |
| Employee Safety Devices | $25,000 | $30,000 | |
| Other Technology Systems | $76,450 | $131,700 | |
| Primary Identification Sign (including installation, freight, foundation and wiring) | $25,000 | $62,000 | |
| Hotel Photography | $3,500 | $6,200 | |
| Market Feasibility Study | $0 | $30,000 | |
| Openings Preopening Support Fee; to be invoiced within 60 days of license execution by Holiday | $8,500 | ||
| IHG Learning Program (annual subscription) | $3,500 | ||
| Opening Date Extension Fee | $5,000 | ||
| Professional Fees | $210,000 | $367,500 | |
| Security Deposits | $2,500 | $25,000 | |
| Insurance | $43,750 | $187,500 | |
| Food and beverage training & tools | $5,000 | ||
| Additional Funds and Prepaid Expenses during the initial phase (first 3 months after opening) | $200,000 | $1,000,000 | |
| Total | $16,931,750 | $25,238,300 | |
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 60
EVEN Hotels franchise fee
The franchise fee is $75,000, $500 per guest room, at least $75,000.. You pay it when you sign the franchise agreement.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 36
Royalty and ongoing fees
| Royalty | 5% of gross rooms revenue, paid monthly. |
|---|---|
| IHG Ignite Digital Marketing Fees | 2.25% commission on all consumed direct digital revenue booked. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 38
Other fees as filed, from page 39. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures EVEN Hotels publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 99
SBA loans to EVEN Hotels franchisees
Lenders approved 2 SBA 504 loans for EVEN Hotels franchisees in 2025, $8.21M in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How EVEN Hotels compares
Of the 116 hotel franchises on this site, EVEN Hotels is the 83rd cheapest to open and the 65th largest by number of locations.
| Figure | EVEN Hotels | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $16.9M | $9.44M | $222K |
| Cost to open, high end | $25.2M | $21.3M | $477K |
| Franchise fee | $75K | $54K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 19 | 37 | 21 |
| Change in franchised locations, 0 yrs | +58.3% | +9.2% | – |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 19 (+7) | 0 |
| 2022 | 19 (0) | 0 |
| 2023 | 19 (0) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 103
Where EVEN Hotels locations are
At the end of 2023, EVEN Hotels had franchised locations in 15 states. The most are in New York, Florida and Georgia.
- New York3
- Florida2
- Georgia2
- Colorado1
- Connecticut1
- Illinois1
| State | Franchised |
|---|---|
| New York | 3 |
| Florida | 2 |
| Georgia | 2 |
| Colorado | 1 |
| Connecticut | 1 |
| Illinois | 1 |
| Maryland | 1 |
| Michigan | 1 |
| Minnesota | 1 |
| Nebraska | 1 |
All 15 states
| New Hampshire | 1 |
|---|---|
| Oregon | 1 |
| Pennsylvania | 1 |
| Texas | 1 |
| Washington | 1 |
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 103
Who owns EVEN Hotels?
EVEN Hotels franchises are sold by Holiday Hospitality Franchising, LLC.
From Holiday Hospitality Franchising, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 20–35. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, litigation on pages 20–35, bankruptcy on page 35
EVEN Hotels filings
The figures on this page come from Holiday Hospitality Franchising, LLC’s 2024 filing, issued March 28, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | March 28, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
