Trademark Collection by Wyndham franchise
2025 filing · March 31, 2025GrowingShares sales figures
Trademark Collection by Wyndham at a glance
An independent hotel that joins the Trademark Collection by Wyndham as a member while keeping its own name and style. At the end of 2024 there were 89 Trademark Collection by Wyndham locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- TMH Worldwide, LLC
- The company that sells the franchises
- Franchisor based in
- Parsippany, New Jersey
What you pay
- Cost to open
- $225K–$5.12M
- Existing 100-room hotel joining the collection, excluding land
- Franchise fee
- $35,000
- An affiliation fee of $350 per room with a $35,000 minimum.
- Royalty
- 5.5% of room revenue
- A membership fee of 5.5% of gross room revenues, paid monthly
- Brand fund
- 2%
- 2% of gross room revenue
- Agreement length
- 25 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2024
- 89
- Franchised and company-owned
- Franchised
- 89
- Company-owned
- 0
- Change in 3 years
- +35
- Franchised locations, 2022–2024
- States
- 35
- Most in Florida, New York and California
From TMH Worldwide, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Trademark Collection by Wyndham among all franchises with the same figure.
| Figure | Trademark Collection by Wyndham | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $2,673,358 | Costs more than 94% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5.5% | Lower than 66% of brands with a set rate |
| US locationsFranchised and company-owned | 89 | More than 74% of franchises |
How much a Trademark Collection by Wyndham franchise costs
Opening existing 100-room hotel joining the collection, excluding land costs an estimated $225,131 to $5,121,584. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are facility improvements ($0 to $2,600,570) and furniture, fixtures and equipment ($0 to $811,929). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Fee (inclusive of Application Fee) | $35,000 | ||
| Photos | $2,970 | $11,070 | |
| Training Tuition | $3,450 | $7,100 | |
| Training Expenses | $1,200 | $4,450 | |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $0 | $659,200 | |
| Facility Improvements | $0 | $2,600,570 | |
| Conversion Contingency | $0 | $130,029 | |
| Technology Systems | $0 | $70,132 | |
| Property Management Set-Up and Installation | $4,500 | $29,300 | |
| Furniture, Fixtures and Equipment | $0 | $811,929 | |
| Signage | $1,000 | $150,000 | |
| Opening Inventory | $7,706 | $330,181 | |
| Insurance | $22,500 | $45,000 | |
| Grand Opening Advertising | $3,000 | $15,000 | |
| Miscellaneous Non-Tangible Asset Costs | $7,163 | $22,297 | |
| Additional Funds for 3 Month Initial Period | $136,642 | $200,326 | |
| Total | $225,131 | $5,121,584 | |
Source: TMH Worldwide, LLC, 2025 filing, page 41
Trademark Collection by Wyndham franchise fee
The franchise fee is $35,000, An affiliation fee of $350 per room with a $35,000 minimum.. You pay it when you sign the franchise agreement.
Source: TMH Worldwide, LLC, 2025 filing, page 24
Royalty and ongoing fees
| Royalty | A membership fee of 5.5% of gross room revenues, paid monthly. |
|---|---|
| Brand or marketing fund | 2% of gross room revenue. |
| Digital Pay-For-Performance (“PFP”) Commission | Up to 10% of GRR. |
| Relicense Fee (Transfers) | Currently, equal to the greater of $35,000 or $350 per room |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: TMH Worldwide, LLC, 2025 filing, page 27
Other fees as filed, from pages 27–31. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Trademark Collection by Wyndham publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: TMH Worldwide, LLC, 2025 filing, page 78
SBA loans to Trademark Collection by Wyndham franchisees
Lenders approved 9 SBA-backed loans for Trademark Collection by Wyndham franchisees from 2018 to 2026, $21.8M in all: 6 7(a) loans and 3 504 loans. One has been paid in full; none was charged off. The other 8 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Trademark Collection by Wyndham | Typical hotel brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +4.7% / +65% | +2.1% / +9.7% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 27% / 59% | 3.1% / 14% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical hotel brand is the median of the 47 brands in hotel franchises with three years of counts.
How Trademark Collection by Wyndham compares
Of the 116 hotel franchises on this site, Trademark Collection by Wyndham is the 15th cheapest to open and the 41st largest by number of locations.
| Figure | Trademark Collection by Wyndham | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $225K | $9.44M | $222K |
| Cost to open, high end | $5.12M | $21.3M | $477K |
| Franchise fee | $35K | $54K | $40K |
| Royalty | 5.5% | 5% | 6% |
| Brand fund | 2% | 3% | 2% |
| US locations | 89 | 37 | 21 |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 54 (+9) | 0 | – | – |
| 2022 | 64 (+10) | 0 | +15 | −5 |
| 2023 | 85 (+21) | 0 | +25 | −4 |
| 2024 | 89 (+4) | 0 | +27 | −23 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 45 to 89 (+44, +98%). The earlier years come from the brand's 2024 filing.
Source: TMH Worldwide, LLC, 2025 filing, page 81
2021: TMH Worldwide, LLC, 2024 filing, page 90
Where Trademark Collection by Wyndham locations are
At the end of 2024, Trademark Collection by Wyndham had franchised locations in 35 states. The most are in Florida, New York and California.
- Florida13
- New York8
- California7
- Minnesota5
- North Carolina4
- Texas4
| State | Franchised |
|---|---|
| Florida | 13 |
| New York | 8 |
| California | 7 |
| Minnesota | 5 |
| North Carolina | 4 |
| Texas | 4 |
| Wisconsin | 4 |
| Missouri | 3 |
| Ohio | 3 |
| Pennsylvania | 3 |
All 35 states
Source: TMH Worldwide, LLC, 2025 filing, page 82
Who owns Trademark Collection by Wyndham?
Trademark Collection by Wyndham franchises are sold by TMH Worldwide, LLC. It is a subsidiary of Wyndham Hotel Group, LLC.
Trademark Collection by Wyndham is one of the 21 Wyndham Hotels & Resorts brands here. Wyndham Hotels & Resorts is a public company based in Parsippany, New Jersey. Its shares trade on the New York Stock Exchange as WH.
From TMH Worldwide, LLC’s 2025 filing, page 9; Wyndham Hotels & Resorts.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 20–24. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: TMH Worldwide, LLC, 2025 filing, litigation on pages 20–24, bankruptcy on page 24
Trademark Collection by Wyndham filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from TMH Worldwide, LLC’s 2025 filing, issued March 31, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 31, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2024 filing | – | Minnesota | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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