Hilton’s brands here are all hotel franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Hilton
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| Hilton Garden InnHotel | $21.4M–$32.8M | $100,000 | 5.5% | 743 | +57 (+8%) |
| Home2 Suites by HiltonHotel | $14.5M–$21.6M | $100,000 | 6% | 547 | +170 (+45%) |
| Homewood Suites by HiltonHotel | $21.4M–$31.8M | $100,000 | 3.5–5.5% | 508 | +28 (+6%) |
| DoubleTree by HiltonHotel | $27.8M–$87.9M | $85,000 | 5% | 354 | +20 (+6%) |
| Embassy Suites by HiltonHotel | $47.9M–$75.6M | $100,000 | 3.5–5.5% | 235 | +5 (+2%) |
| Tru by HiltonHotel | $11.7M–$17.2M | $100,000 | 5% | 231 | +116 (+101%) |
| Hilton Hotels & ResortsHotel | $38.9M–$162.5M | $105,000 | 5% | 188 | +7 (+4%) |
| Tapestry Collection by HiltonHotel | $3.35M–$118.2M | $100,000 | 5% | 78 | +49 (+169%) |
| Curio Collection by HiltonHotel | $3.98M–$140.5M | $85,000 | 5% | 67 | +21 (+46%) |
| Canopy by HiltonHotel | $57.3M–$141.9M | $85,000 | 5% | 26 | +18 |
| LXR Hotels & ResortsHotel | $4.9M–$771M | $100,000 | 5% | 3 | +3 |
| Motto by HiltonHotel | $15.5M–$85.5M | $100,000 | 3%–5% | 3 | +3 |
| Tempo by HiltonHotel | $20.3M–$96.4M | $100,000 | 5% | 0 | 0 |
| Undergraduate by HiltonHotel | $10.6M–$36.6M | $100,000 | 5% of room revenue | 0 | 0 |
| Hampton InnHotel | $12.8M–$19M | $100,000 | 6% | – | – |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 2,983 US locations, 100% of them run by franchisees. Across the 14 brands with three years of counts, the total grew by 497 locations (+20%), from 2020 to 2025.
Grew the most
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $85K to $105K across these brands, with a typical $100K. Where the royalty is a single share of sales, it runs from 5% to 6%, typically 5%. At one brand the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Of these brands, 8 share earnings figures, but none as a yearly sales figure per location. None requires the owner to run it day to day; a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Hilton Garden Inn | Other figures | Other terms | A trained manager can run it |
| Home2 Suites by Hilton | Other figures | Other terms | A trained manager can run it |
| Homewood Suites by Hilton | Other figures | Other terms | A trained manager can run it |
| DoubleTree by Hilton | Other figures | Other terms | A trained manager can run it |
| Embassy Suites by Hilton | Other figures | Other terms | A trained manager can run it |
| Tru by Hilton | Other figures | Other terms | A trained manager can run it |
| Hilton Hotels & Resorts | Other figures | Other terms | A trained manager can run it |
| Tapestry Collection by Hilton | Not shared | Other terms | A trained manager can run it |
| Curio Collection by Hilton | Not shared | Other terms | A trained manager can run it |
| Canopy by Hilton | Not shared | Other terms | A trained manager can run it |
| LXR Hotels & Resorts | Not shared | Other terms | A trained manager can run it |
| Motto by Hilton | Not shared | Other terms | A trained manager can run it |
| Tempo by Hilton | Not shared | Other terms | A trained manager can run it |
| Undergraduate by Hilton | Not shared | – | A trained manager can run it |
| Hampton Inn | Other figures | Other terms | A trained manager can run it |
Questions
Who owns Hilton?
Hilton Worldwide Holdings is a public company based in McLean, Virginia. Its shares trade on the New York Stock Exchange as HLT. Source: SEC