Neighborly’s brands here include home service, handyman and lawn care franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Neighborly
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| Real Property ManagementReal estate | $99K–$244K | $69,900 | 8%–8.5%, subject to minimums | 450 | +61 (+16%) |
| Molly MaidResidential cleaning | $144K–$204K | $14,900 | 3–6.5% | 432 | −49 (−10%) |
| Mosquito JoePest control | $150K–$192K | $42,500 | 7–10% | 407 | +11 (+3%) |
| Mr. HandymanHandyman | $162K–$215K | $67,000 | 7% | 357 | +49 (+16%) |
| Rainbow RestorationRestoration | $185K–$352K | $60,000 | 3% to 8% | 328 | +14 (+4%) |
| Mr. ApplianceHome service | $148K–$273K | $63,750 | 5%–7% + minimum | 311 | −14 (−4%) |
| ShelfGenieHome service | $95K–$148K | $69,500 | 5%–7% + minimum | 274 | +34 (+14%) |
| Five Star PaintingPainting | $82K–$195K | $45,000 | 6% | 245 | +15 (+7%) |
| Mr. RooterPlumbing | $153K–$299K | $42,500 | 6% | 240 | +28 (+13%) |
| Mr. ElectricHandyman | $160K–$357K | $42,500 | 6% | 236 | +56 (+31%) |
| Aire ServHVAC | $114K–$272K | $45,000 | 5–7% | 229 | +22 (+11%) |
| The Grounds GuysLawn care | $108K–$253K | $43,750 | 5%–6% + minimum | 219 | +8 (+4%) |
| HouseMasterReal estate | $74K–$133K | $42,500 | 6.25%–7.75% tiered | 190 | −57 (−23%) |
| Junk KingJunk removal | $121K–$236K | $55,000 to $77,000 | 8% | 171 | +8 (+5%) |
| Dryer Vent WizardHome service | $85K–$163K | $49,900 | 10% + minimum | 163 | +31 (+23%) |
| Precision Garage Door ServiceHome service | $164K–$360K | $75,000 to $150,000 | 6% + minimum | 147 | +36 (+32%) |
| Glass DoctorHome service | $155K–$312K | $59,900 | 4%–7% + minimum | 127 | −17 (−12%) |
| Window GenieWindow cleaning | $136K–$306K | $40,000 to $47,500 | 7%, subject to minimums | 103 | −10 (−9%) |
| Lawn PrideLawn care | $141K–$244K | $40,050 to $62,300 | 8% + minimum | 44 | +43 |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 4,673 US locations, 100% of them run by franchisees. Across the brands, the total grew by 269 locations (+6%), from 2023 to 2025.
Grew the most
Shrank the most
- HouseMaster−23%
- Glass Doctor−12%
- Molly Maid−10%
- Window Genie−9%
- Mr. Appliance−4%
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $15K to $150K across these brands, with a typical $45K. Where the royalty is a single share of sales, it runs from 6% to 10%, typically 7%. At 9 brands the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum. On top of that, the marketing fund ranges from 2% to 8% of sales.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Of these brands, 12 publish yearly sales per location, from $139K at HouseMaster to $5.74M at Precision Garage Door Service. Of the 19 brands whose agreement says, 5 require the owner to run it day to day; at the rest a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Real Property Management | Other figures | – | A trained manager can run it |
| Molly Maid | Other figures | 3% of sales | A trained manager can run it |
| Mosquito Joe | $444K a year | 8% of sales | A trained manager can run it |
| Mr. Handyman | $774K a year | 3% of sales | A trained manager can run it |
| Rainbow Restoration | $1.06M a year | 2% of sales | A trained manager can run it |
| Mr. Appliance | Other figures | – | A trained manager can run it |
| ShelfGenie | Other figures | – | A trained manager can run it |
| Five Star Painting | Other figures | – | A trained manager can run it |
| Mr. Rooter | $2.09M a year | 3% of sales | A trained manager can run it |
| Mr. Electric | Other figures | 3% of sales | A trained manager can run it |
| Aire Serv | $1.56M a year | 3% of sales | A trained manager can run it |
| The Grounds Guys | $820K a year | – | Owner must run it |
| HouseMaster | $139K a year | – | Owner must run it |
| Junk King | $552K a year | – | A trained manager can run it |
| Dryer Vent Wizard | $237K a year | – | Owner must run it |
| Precision Garage Door Service | $5.74M a year | – | Owner must run it |
| Glass Doctor | $970K a year | – | A trained manager can run it |
| Window Genie | $476K a year | – | A trained manager can run it |
| Lawn Pride | Other figures | – | Owner must run it |
Questions
Who owns Neighborly?
Investment firm KKR, which agreed in July 2021 to buy Neighborly from Harvest Partners. Source: Business Wire