Molly Maid franchise
Molly Maid is a residential house cleaning service that sends teams of trained cleaners to clients' homes on a recurring schedule. It is part of Neighborly, a group of home service brands. At the end of 2025 there were 432 Molly Maid locations in the US, all franchised.
- Cost to open
- $144K–$204K
- Franchise fee
- $14,900
- Royalty
- 3–6.5%
- Locations, 2025
- 432−49 in 3 yrs
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Company snapshot
- Franchisor based in
- Waco, Texas
- Time to open
- Must open within 3 months of signing
- Agreement length
- 10 years
- Territory
- Limited protection
- Financing
- Some financing offered
From Molly Maid SPV LLC’s 2026 filing.
How much a Molly Maid franchise costs
Opening one Molly Maid franchise costs an estimated $144,150 to $203,950. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Molly Maid SPV LLC, 2026 filing, page 40
Molly Maid franchise fee
The franchise fee is $14,900, plus a territory fee of $1.10 per target household (typically $49,500 to $77,000 for a standard market). You pay it when you sign the franchise agreement.
Source: Molly Maid SPV LLC, 2026 filing, page 23
Royalty and ongoing fees
| Royalty | A license fee of 3% to 6.5% of gross sales, with minimums, paid weekly. |
|---|---|
| Brand or marketing fund | 3% of gross sales |
Source: Molly Maid SPV LLC, 2026 filing, page 26
Sales and earnings
Shares figures Molly Maid publishes sales or earnings figures for its locations: it reports 2025 results for 402 franchised businesses run by 188 reporting owners. The full tables, with notes on which locations are counted, are in its filing.
Source: Molly Maid SPV LLC, 2026 filing, page 75
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 464 (−17) | 0 | 24 |
| 2024 | 448 (−16) | 0 | 25 |
| 2025 | 432 (−16) | 0 | 21 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Source: Molly Maid SPV LLC, 2026 filing, page 79
How Molly Maid compares
Of the 10 cleaning franchises on this site, Molly Maid is the 8th cheapest to open and the 7th largest by number of locations.
| Measure | Molly Maid | Typical cleaning |
|---|---|---|
| Cost to open, low end | $144K | $122K |
| Closed or left per year | 5% | 5% |
| Change in franchised locations, 3 yrs | −10.2% | −4.6% |
| Shares earnings figures | Yes | 7 of 10 |
Typical is the median across the 10 brands in cleaning franchises.
Other cleaning franchises
Molly Maid franchise questions
How long does it take to open a Molly Maid?
Must open within 3 months of signing, according to Molly Maid's 2026 filing. Finding a site, permits and build-out are what usually stretch it.
Does Molly Maid help with financing?
Yes, in some cases. Molly Maid may finance part of the cost, such as the franchise fee, for qualified buyers; terms are in its filing.
Do Molly Maid franchisees get a protected territory?
Partly. You get some protection, but not an exclusive territory.
How long is a Molly Maid franchise agreement?
The initial term is 10 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.
Is Molly Maid growing or shrinking?
Over the last 3 years 21 franchised locations opened and 70 closed or left, a net change of −10.2%. About 5% of locations closed or left each year. That is in line with the 5% typical for cleaning franchises.
How does Molly Maid compare with other cleaning franchises?
Of the 10 cleaning franchises here, Molly Maid is the 8th cheapest to open (low end $144K against a $122K median) and the 7th largest by number of locations.
Does Molly Maid say how much franchisees make?
Yes: it reports 2025 results for 402 franchised businesses run by 188 reporting owners. Your results can differ; the filing explains which locations are counted.
Where is Molly Maid based?
Molly Maid SPV LLC is based in Waco, Texas.