Choice Hotels’ brands here are all hotel franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Choice Hotels
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| ComfortHotel | $823K–$3.34M | $50,000 | 6% of room revenue | 1,643 | −12 (−1%) |
| QualityHotel | $332K–$1.86M | $45,000 | 5.25% of room revenue | 1,566 | −67 (−4%) |
| Econo LodgeHotel | $195K–$1.11M | $35,000 | 5% of room revenue | 599 | −103 (−15%) |
| Rodeway InnHotel | $109K–$702K | $25,000 | 5% of room revenue | 432 | −71 (−14%) |
| Sleep InnHotel | $9.16M–$14.4M | $40,000 | 5.5% of room revenue | 402 | −21 (−5%) |
| WoodSpring SuitesHotel | $8.84M–$14.6M | $50,000 | 6% of room revenue | 284 | +72 (+34%) |
| Ascend Hotel CollectionHotel | $9.4M–$26.1M | $45,000 | 5% of gross room revenues | 184 | +10 (+6%) |
| MainStay SuitesHotel | $9.65M–$17.7M | $50,000 | 6% of room revenue | 143 | +28 (+24%) |
| Suburban StudiosHotel | $349K–$2.12M | $40,000 | 6% of room revenue | 114 | +39 (+52%) |
| ClarionHotel | $478K–$3.09M | $45,000 | 5.5% of gross room revenues | 93 | −31 (−25%) |
| Cambria HotelsHotel | $16.2M–$33.6M | $60,000 | 6% of gross room revenues | 76 | +11 (+17%) |
| RadissonHotel | $9.49M–$55.3M | $75,000 to $90,000 | 6% of room revenue | 46 | −17 (−27%) |
| Everhome SuitesHotel | $13.4M–$16.9M | $50,000 | 9% bundled fee | 25 | +24 |
| Radisson BluHotel | $25.3M–$156.6M | $100,000 to $150,000 | 6% of room revenue | 3 | 0 |
| Radisson IndividualsHotel | $4.48M–$62.5M | $75,000 | 6% of room revenue | 0 | −2 |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 5,610 US locations, 99% of them run by franchisees. Across the brands, the total fell by 140 locations (−2%), from 2023 to 2025.
Grew the most
Shrank the most
- Radisson−27%
- Clarion−25%
- Econo Lodge−15%
- Rodeway Inn−14%
- Sleep Inn−5%
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $25K to $150K across these brands, with a typical $50K. Where the royalty is a single share of sales, it runs from 5% to 9%, typically 6%. At 4 brands the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Of these brands, 13 share earnings figures, but none as a yearly sales figure per location. None requires the owner to run it day to day; a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Comfort | Other figures | – | Owner needn't take part |
| Quality | Other figures | – | Owner needn't take part |
| Econo Lodge | Other figures | – | Owner needn't take part |
| Rodeway Inn | Other figures | – | Owner needn't take part |
| Sleep Inn | Other figures | – | Owner needn't take part |
| WoodSpring Suites | Other figures | – | Owner needn't take part |
| Ascend Hotel Collection | Other figures | – | Owner needn't take part |
| MainStay Suites | Other figures | Other terms | Owner needn't take part |
| Suburban Studios | Other figures | – | Owner needn't take part |
| Clarion | Other figures | – | Owner needn't take part |
| Cambria Hotels | Other figures | – | Owner needn't take part |
| Radisson | Other figures | – | Owner needn't take part |
| Everhome Suites | Not shared | – | Owner needn't take part |
| Radisson Blu | Other figures | – | Owner needn't take part |
| Radisson Individuals | Not shared | – | A trained manager can run it |
Questions
Who owns Choice Hotels?
Choice Hotels International is a public company. Its shares trade on the New York Stock Exchange as CHH, so its shareholders own it. Source: SEC