Super 8 franchise
2025 filing · March 31, 2025Fewer locationsShares sales figures
Super 8 at a glance
An economy hotel offering overnight rooms under the Super 8 brand. At the end of 2024 there were 1,375 Super 8 locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- Super 8 Worldwide, Inc
- The company that sells the franchises
- Current franchisor selling since
- 1975
- 50 years of selling franchises
- Franchisor based in
- Parsippany, New Jersey
What you pay
- Cost to open
- $281K–$2.6M
- Conversion of an existing 100-room hotel, excluding land
- Franchise fee
- $25,000
- $250 per room with a $25,000 minimum.
- Royalty
- 5.5% of room revenue
- 5.5% of gross room revenues, paid monthly
- Brand fund
- 3%
- 3% of gross room revenue
- Agreement length
- 25 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2024
- 1,375
- Franchised and company-owned
- Franchised
- 1,375
- Company-owned
- 0
- Change in 3 years
- −111
- Franchised locations, 2022–2024
- States
- 49
- Most in Texas, Illinois and Missouri
From Super 8 Worldwide, Inc’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Super 8 among all franchises with the same figure.
| Figure | Super 8 | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,439,655 | Costs more than 89% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5.5% | Lower than 66% of brands with a set rate |
| US locationsFranchised and company-owned | 1,375 | More than 98% of franchises |
How much a Super 8 franchise costs
Opening conversion of an existing 100-room hotel, excluding land costs an estimated $281,046 to $2,598,263. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are facility improvements ($0 to $1,086,600) and furniture, fixtures and equipment ($71,770 to $484,200). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Fee (inclusive of Application Fee) | $25,000 | ||
| Photos | $2,450 | $5,825 | |
| Training Tuition | $2,850 | $6,500 | |
| Training Expenses | $1,200 | $4,450 | |
| Temporary Signage | $0 | $1,250 | |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $0 | $167,000 | |
| Facility Improvements | $0 | $1,086,600 | |
| Conversion Contingency | $0 | $54,330 | |
| Technology Systems | $0 | $70,132 | |
| Property Management Set-Up and Installation | $4,500 | $22,100 | |
| Furniture, Fixtures and Equipment | $71,770 | $484,200 | |
| Signage | $20,000 | $80,000 | |
| Opening Inventory | $8,060 | $297,842 | |
| Insurance | $22,500 | $80,000 | |
| Grand Opening Advertising | $3,000 | $14,500 | |
| Miscellaneous Non– Tangible Asset Costs | $7,163 | $22,297 | |
| Additional Funds for 3 Month Initial Period | $112,553 | $176,237 | |
| Total | $281,046 | $2,598,263 | |
Source: Super 8 Worldwide, Inc, 2025 filing, page 42
Super 8 franchise fee
The franchise fee is $25,000, $250 per room with a $25,000 minimum.. You pay it when you sign the franchise agreement.
Source: Super 8 Worldwide, Inc, 2025 filing, page 25
Royalty and ongoing fees
| Royalty | 5.5% of gross room revenues, paid monthly. |
|---|---|
| Brand or marketing fund | 3% of gross room revenue. |
| Relicense Fee (Transfers) | Currently, equal to the greater of $25,000 or $250 per room |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Super 8 Worldwide, Inc, 2025 filing, pages 28 and 59
Other fees as filed, from page 29. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Super 8 publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Super 8 Worldwide, Inc, 2025 filing, page 78
SBA loans to Super 8 franchisees
Lenders approved 1,626 SBA-backed loans for Super 8 franchisees from 1990 to 2026, $2.06B in all: 1,108 7(a) loans and 518 504 loans. Of the 1,281 that have ended, 1,151 were paid in full and 130 were charged off (10.1%). The other 345 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Super 8 | Typical hotel brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −3.1% / −7.5% | +2.1% / +9.7% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 4.4% / 12% | 3.1% / 14% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical hotel brand is the median of the 47 brands in hotel franchises with three years of counts.
How Super 8 compares
Of the 116 hotel franchises on this site, Super 8 is the 22nd cheapest to open and the 3rd largest by number of locations.
| Figure | Super 8 | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $281K | $9.44M | $222K |
| Cost to open, high end | $2.6M | $21.3M | $477K |
| Franchise fee | $25K | $54K | $40K |
| Royalty | 5.5% | 5% | 6% |
| Brand fund | 3% | 3% | 2% |
| US locations | 1,375 | 37 | 21 |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 1,486 (−20) | 0 | – | – |
| 2022 | 1,468 (−18) | 0 | +29 | −47 |
| 2023 | 1,419 (−49) | 0 | +23 | −72 |
| 2024 | 1,375 (−44) | 0 | +19 | −63 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 1,506 to 1,375 (−131, −9%). The earlier years come from the brand's 2024 filing.
Source: Super 8 Worldwide, Inc, 2025 filing, page 81
2021: Super 8 Worldwide, Inc, 2024 filing, page 89
Where Super 8 locations are
At the end of 2024, Super 8 had franchised locations in 49 states. The most are in Texas, Illinois and Missouri.
- Texas146
- Illinois85
- Missouri65
- Iowa62
- California59
- Georgia46
| State | Franchised |
|---|---|
| Texas | 146 |
| Illinois | 85 |
| Missouri | 65 |
| Iowa | 62 |
| California | 59 |
| Georgia | 46 |
| Virginia | 45 |
| Wisconsin | 43 |
| Indiana | 41 |
| Tennessee | 41 |
All 49 states
Source: Super 8 Worldwide, Inc, 2025 filing, page 85
Who owns Super 8?
Super 8 franchises are sold by Super 8 Worldwide, Inc. It is a subsidiary of Wyndham Hotel Group, LLC.
Super 8 is one of the 21 Wyndham Hotels & Resorts brands here. Wyndham Hotels & Resorts is a public company based in Parsippany, New Jersey. Its shares trade on the New York Stock Exchange as WH.
From Super 8 Worldwide, Inc’s 2025 filing, page 9; Wyndham Hotels & Resorts.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 20–25. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Super 8 Worldwide, Inc, 2025 filing, litigation on pages 20–25, bankruptcy on page 25
Super 8 filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Super 8 Worldwide, Inc’s 2025 filing, issued March 31, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 31, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2024 filing | – | Minnesota | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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