Travelodge franchise
2025 filing · March 31, 2025Fewer locationsShares sales figures
Travelodge at a glance
An economy hotel offering overnight rooms under the Travelodge brand. At the end of 2024 there were 328 Travelodge locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- Travelodge Hotels, Inc
- The company that sells the franchises
- Current franchisor selling since
- 1996
- 29 years of selling franchises
- Franchisor based in
- Parsippany, New Jersey
What you pay
- Cost to open
- $227K–$3.12M
- Conversion of an existing 100-room hotel, excluding land
- Franchise fee
- $35,000
- $350 per room with a $35,000 minimum.
- Royalty
- 5% of room revenue
- 5% of gross room revenues, paid monthly
- Territory
- Limited
- Limited protection
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2024
- 328
- Franchised and company-owned
- Franchised
- 328
- Company-owned
- 0
- Change in 3 years
- −24
- Franchised locations, 2022–2024
- States
- 43
- Most in California, Texas and Michigan
From Travelodge Hotels, Inc’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Travelodge among all franchises with the same figure.
| Figure | Travelodge | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,672,852 | Costs more than 90% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 328 | More than 91% of franchises |
How much a Travelodge franchise costs
Opening conversion of an existing 100-room hotel, excluding land costs an estimated $226,942 to $3,118,761. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are facility improvements ($0 to $1,200,385) and furniture, fixtures and equipment ($9,080 to $982,444). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Fee (inclusive of Application Fee) | $35,000 | ||
| Photos | $2,450 | $5,600 | |
| Training Tuition | $2,850 | $6,500 | |
| Training Expenses | $1,200 | $4,450 | |
| Temporary Signage | $0 | $1,250 | |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $0 | $72,500 | |
| Facility Improvements | $0 | $1,200,385 | |
| Conversion Contingency | $0 | $60,019 | |
| Technology Systems | $0 | $70,132 | |
| Property Management Set-Up and Installation | $4,500 | $22,100 | |
| Furniture, Fixtures and Equipment | $9,080 | $982,444 | |
| Signage | $15,000 | $80,000 | |
| Opening Inventory | $9,358 | $308,059 | |
| Insurance | $22,500 | $55,000 | |
| Grand Opening Advertising | $3,000 | $14,500 | |
| Miscellaneous Non-Tangible Asset Costs | $7,163 | $22,297 | |
| Additional Funds for 3 Month Initial Period | $114,841 | $178,525 | |
| Total | $226,942 | $3,118,761 | |
Source: Travelodge Hotels, Inc, 2025 filing, page 43
Travelodge franchise fee
The franchise fee is $35,000, $350 per room with a $35,000 minimum.. You pay it when you sign the franchise agreement.
Source: Travelodge Hotels, Inc, 2025 filing, page 26
Royalty and ongoing fees
| Royalty | 5% of gross room revenues, paid monthly. |
|---|---|
| Digital Pay-For-Performance (“PFP”) Commission | Up to 10% of GRR. |
| Relicense Fee (Transfers) | Currently, equal to the greater of $35,000 or $350 per room |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Travelodge Hotels, Inc, 2025 filing, page 29
Other fees as filed, from pages 29–33. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Travelodge publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Travelodge Hotels, Inc, 2025 filing, page 82
SBA loans to Travelodge franchisees
Lenders approved 403 SBA-backed loans for Travelodge franchisees from 1990 to 2026, $518M in all: 326 7(a) loans and 77 504 loans. Of the 336 that have ended, 301 were paid in full and 35 were charged off (10.4%). The other 67 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Travelodge | Typical hotel brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −3.2% / −6.8% | +2.1% / +9.7% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 7.1% / 26% | 3.1% / 14% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical hotel brand is the median of the 47 brands in hotel franchises with three years of counts.
How Travelodge compares
Of the 116 hotel franchises on this site, Travelodge is the 16th cheapest to open and the 20th largest by number of locations.
| Figure | Travelodge | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $227K | $9.44M | $222K |
| Cost to open, high end | $3.12M | $21.3M | $477K |
| Franchise fee | $35K | $54K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 328 | 37 | 21 |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 352 (+1) | 0 | – | – |
| 2022 | 340 (−12) | 0 | +23 | −35 |
| 2023 | 339 (−1) | 0 | +31 | −32 |
| 2024 | 328 (−11) | 0 | +13 | −24 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 351 to 328 (−23, −7%). The earlier years come from the brand's 2024 filing.
Source: Travelodge Hotels, Inc, 2025 filing, page 85
2021: Travelodge Hotels, Inc, 2024 filing, page 90
Where Travelodge locations are
At the end of 2024, Travelodge had franchised locations in 43 states. The most are in California, Texas and Michigan.
- California56
- Texas20
- Michigan16
- Florida13
- New Mexico13
- Oregon12
| State | Franchised |
|---|---|
| California | 56 |
| Texas | 20 |
| Michigan | 16 |
| Florida | 13 |
| New Mexico | 13 |
| Oregon | 12 |
| Georgia | 11 |
| Virginia | 11 |
| Wyoming | 11 |
| Arizona | 10 |
All 43 states
Source: Travelodge Hotels, Inc, 2025 filing, page 87
Who owns Travelodge?
Travelodge franchises are sold by Travelodge Hotels, Inc. It is a subsidiary of Wyndham Hotel Group, LLC.
Travelodge is one of the 21 Wyndham Hotels & Resorts brands here. Wyndham Hotels & Resorts is a public company based in Parsippany, New Jersey. Its shares trade on the New York Stock Exchange as WH.
From Travelodge Hotels, Inc’s 2025 filing, page 9; Wyndham Hotels & Resorts.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 21–25. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Travelodge Hotels, Inc, 2025 filing, litigation on pages 21–25, bankruptcy on page 26
Travelodge filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Travelodge Hotels, Inc’s 2025 filing, issued March 31, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 31, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2024 filing | – | Minnesota | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other hotel franchises
All hotel franchises
Other brands from Wyndham Hotels & Resorts: AmericInn, Baymont by Wyndham, Days Inn, Dazzler Select by Wyndham, Dolce Hotels and Resorts, ECHO Suites Extended Stay by Wyndham, Hawthorn Suites by Wyndham, Howard Johnson and 12 more. See all 21 in the finder