Vocelli Pizza franchise
2026 filing · May 18, 2026Fewer locationsShares sales figures
Vocelli Pizza at a glance
A pizza delivery and carry-out restaurant serving pizza, subs, salads and wings. At the end of 2025 there were 73 Vocelli Pizza locations in the US, 72 franchised and 1 company-owned.
The business
- Franchisor
- Vocelli, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $156K–$598K
- A standard store
- Franchise fee
- $30,000
- $5,000 for a non-traditional store
- Royalty
- 5%
- 5% of gross sales, paid weekly
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- Introductions to lenders
Where it is
- US locations, 2025
- 73
- Franchised and company-owned
- Franchised
- 72
- Company-owned
- 1
- Change in 3 years
- −9
- Franchised locations, 2023–2025
- States
- 7
- Most in Pennsylvania, Virginia and Maryland
From Vocelli, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Vocelli Pizza among all franchises with the same figure.
| Figure | Vocelli Pizza | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $377,000 | Costs more than 52% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 73 | More than 71% of franchises |
How much a Vocelli Pizza franchise costs
Opening a standard store costs an estimated $156,000 to $598,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($50,000 to $330,000) and equipment ($50,000 to $175,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $30,000 | ||
| Leasehold Improvements | $50,000 | $330,000 | |
| Equipment | $50,000 | $175,000 | |
| Signage | $5,000 | $10,000 | |
| Opening Inventory | $3,000 | $9,000 | |
| Grand Opening Advertising | $5,000 | $8,000 | |
| Training Expenses | $1,000 | $5,000 | |
| Miscellaneous Opening Costs | $2,000 | $6,000 | |
| Additional funds – 3 months | $10,000 | $25,000 | |
| Total | $156,000 | $598,000 | |
Source: Vocelli, LLC, 2026 filing, page 16
Vocelli Pizza franchise fee
The franchise fee is $30,000, $5,000 for a non-traditional store. You pay it when you sign the franchise agreement.
Source: Vocelli, LLC, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly. |
|---|---|
| Quickbooks Accounting Software | $24.50 - $42.00 per month |
| Transfer | $6,000 |
| Local Advertising | Minimum 6% of Gross Sales (See Remarks) |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Vocelli, LLC, 2026 filing, page 12
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Vocelli Pizza publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Vocelli, LLC, 2026 filing, page 46
- Estimate Estimated yearly sales per location
- $600K–$1.1M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Vocelli Pizza franchisees
Lenders approved 15 SBA 7(a) loans for Vocelli Pizza franchisees from 2013 to 2024, $2M in all. Of the 11 that have ended, 10 were paid in full and 1 was charged off. The other 4 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | Vocelli Pizza | Typical pizza brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −2.7% / −11% | 0% / −3% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 5.4% / 20% | 2.8% / 9.1% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical pizza brand is the median of the 49 brands in pizza franchises with three years of counts.
How Vocelli Pizza compares
Of the 122 pizza franchises on this site, Vocelli Pizza is the 19th cheapest to open and the 29th largest by number of locations.
| Figure | Vocelli Pizza | Typical pizza brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $156K | $349K | $222K |
| Cost to open, high end | $598K | $787K | $477K |
| Franchise fee | $30K | $30K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 73 | 26 | 21 |
| Shares earnings figures | Yes | 63 of 122 | 2,147 of 3,352 |
Typical is the median across the 122 brands in pizza franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 72 (−9) | 1 | 0 | −9 |
| 2024 | 74 (+2) | 1 | +5 | −3 |
| 2025 | 72 (−2) | 1 | +2 | −4 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: pizza franchise costs and franchise failure rates.
Source: Vocelli, LLC, 2026 filing, page 48
Where Vocelli Pizza locations are
At the end of 2025, Vocelli Pizza had locations in 7 states. The most are in Pennsylvania, Virginia and Maryland.
- Pennsylvania31
- Virginia21
- Maryland15
- West Virginia3
- Alabama1
- Georgia1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Pennsylvania | 30 | 1 | 31 |
| Virginia | 21 | 0 | 21 |
| Maryland | 15 | 0 | 15 |
| West Virginia | 3 | 0 | 3 |
| Alabama | 1 | 0 | 1 |
| Georgia | 1 | 0 | 1 |
| Ohio | 1 | 0 | 1 |
Source: Vocelli, LLC, 2026 filing, page 49
Who owns Vocelli Pizza?
Vocelli Pizza franchises are sold by Vocelli, LLC.
From Vocelli, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 11. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Vocelli, LLC, 2026 filing, litigation on page 11, bankruptcy on page 12
Vocelli Pizza filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Vocelli, LLC’s 2026 filing, issued May 18, 2026; the earlier ones below are on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | May 18, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
| 2024 filing | May 29, 2024 | NASAA depository | Replaced by the 2026 filing |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other pizza franchises
All pizza franchises
Vocelli Pizza is also on these lists: fast food franchises, restaurant franchises, food franchises.