Wanna Play Playcare franchise
2023 filing · May 10, 2023GrowingShares sales figures
Wanna Play Playcare at a glance
A drop-in child playcare center with guided and open-ended play. At the end of 2022 there were 3 Wanna Play Playcare locations in the US, 1 franchised and 2 company-owned, so most are run by the company itself.
The business
- Franchisor
- Wanna Play Playcare Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2014
- 9 years of selling franchises
- Franchisor based in
- Austin, Texas
What you pay
- Cost to open
- $257K–$458K
- Fee, build-out and opening working capital
- Franchise fee
- $29,500
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid weekly from the third full month of operation, plus 2% to the national marketing fund
- Brand fund
- 2%
- 2% of gross sales, paid weekly
- Renewal fee
- $5,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 3
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 2
- Change in 3 years
- +1
- Franchised locations, 2020–2022
- States
- 2
- Most in Texas and California
From Wanna Play Playcare Franchising, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Wanna Play Playcare among all franchises with the same figure.
| Figure | Wanna Play Playcare | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $357,475 | Costs more than 50% of franchises |
| Franchise feePaid once, when you sign | $29,500 | Lower than 81% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a Wanna Play Playcare franchise costs
Opening one Wanna Play Playcare costs an estimated $256,750 to $458,200. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($120,000 to $240,000) and furniture, fixtures, and equipment ($35,000 to $75,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| TO BE MADE Initial Franchise Fee | $29,500 | ||
| Utility and Miscellaneous Security Deposits | $500 | $2,000 | |
| Lease Deposit | $15,000 | $22,500 | |
| Leasehold Improvements | $120,000 | $240,000 | |
| Furniture, Fixtures, and Equipment | $35,000 | $75,000 | |
| Company Uniform/Gear | $1,000 | ||
| Insurance | $750 | $1,200 | |
| Travel and Living Expenses While Training | $1,500 | $4,500 | |
| Vinyl and Signage | $15,000 | $20,000 | |
| Licensing and Permits | $500 | $1,500 | |
| Professional Fees | $10,000 | $15,000 | |
| Opening Advertising Program | $5,000 | $10,000 | |
| Website Creation | $1,000 | ||
| Miscellaneous | $2,000 | $5,000 | |
| Additional Funds (Three Months) | $20,000 | $30,000 | |
| Total | $256,750 | $458,200 | |
Source: Wanna Play Playcare Franchising, LLC, 2023 filing, page 14
Wanna Play Playcare franchise fee
The franchise fee is $29,500. You pay it when you sign the franchise agreement.
Source: Wanna Play Playcare Franchising, LLC, 2023 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly from the third full month of operation, plus 2% to the national marketing fund. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid weekly. |
| Technology Fee | Currently, $75 per month |
| Renewal Fees | $5,000 |
| Local Marketing Fee | 2.5% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Wanna Play Playcare Franchising, LLC, 2023 filing, page 11
Other fees as filed, from pages 11–12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Wanna Play Playcare publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Wanna Play Playcare Franchising, LLC, 2023 filing, page 43
SBA loans to Wanna Play Playcare franchisees
Lenders approved one SBA 7(a) loan for a Wanna Play Playcare franchisee in 2019, for $240K. It was charged off.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Wanna Play Playcare compares
Of the 40 daycare franchises on this site, Wanna Play Playcare is the 8th cheapest to open and the 25th largest by number of locations.
| Figure | Wanna Play Playcare | Typical daycare brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $257K | $737K | $222K |
| Cost to open, high end | $458K | $1.44M | $477K |
| Franchise fee | $30K | $65K | $40K |
| Royalty | 6% | 7% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 3 | 10 | 21 |
| Closed or left per year | 0% | 1.1% | – |
| Shares earnings figures | Yes | 29 of 40 | 2,147 of 3,352 |
Typical is the median across the 40 brands in daycare franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 2 | 0 | 0 |
| 2021 | 1 (+1) | 2 | +1 | 0 |
| 2022 | 1 (0) | 2 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: daycare franchise costs and franchise failure rates.
Source: Wanna Play Playcare Franchising, LLC, 2023 filing, page 45
Where Wanna Play Playcare locations are
At the end of 2022, Wanna Play Playcare had locations in 2 states. The most are in Texas and California.
- Texas2
- California1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 0 | 2 | 2 |
| California | 1 | 0 | 1 |
Source: Wanna Play Playcare Franchising, LLC, 2023 filing, page 46
Who owns Wanna Play Playcare?
Wanna Play Playcare franchises are sold by Wanna Play Playcare Franchising, LLC. Its filing names no parent company.
From Wanna Play Playcare Franchising, LLC’s 2023 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Wanna Play Playcare Franchising, LLC, 2023 filing, litigation on page 10, bankruptcy on page 10
Wanna Play Playcare filings
The figures on this page come from Wanna Play Playcare Franchising, LLC’s 2023 filing, issued May 10, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | May 10, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other daycare franchises
All daycare franchises
Wanna Play Playcare is also on these lists: education franchises.