Waxxpot franchise
2024 filing · April 25, 2024GrowingShares sales figures
Waxxpot at a glance
A waxing studio offering face and body waxing, from brows to Brazilians, for men and women. At the end of 2023 there were 22 Waxxpot locations in the US, 8 franchised and 14 company-owned, so most are run by the company itself.
The business
- Franchisor
- The Waxxpot Group Franchise, LLC
- The company that sells the franchises
- Franchising since
- 2020
- 4 years of selling franchises
- Franchisor based in
- Columbus, Ohio
- Typical size
- 1,000–1,600 sq ft
What you pay
- Cost to open
- $233K–$447K
- Fee, build-out and opening working capital
- Franchise fee
- $49,500
- Paid once, when you sign
- Royalty
- 6%
- The greater of 6% of gross sales or $500 a week
- Brand fund
- 2%
- 2% of gross sales, paid weekly
- Renewal fee
- $10,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 22
- Franchised and company-owned
- Franchised
- 8
- Company-owned
- 14
- Change in 3 years
- +8
- Franchised locations, 2021–2023
- States
- 6
- Most in Ohio, Texas and Kentucky
From The Waxxpot Group Franchise, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Waxxpot among all franchises with the same figure.
| Figure | Waxxpot | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $339,825 | Costs less than 52% of franchises |
| Franchise feePaid once, when you sign | $49,500 | Higher than 64% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 22 | More than 51% of franchises |
How much a Waxxpot franchise costs
Opening one Waxxpot costs an estimated $233,150 to $446,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are real estate and leasehold improvements ($50,000 to $185,000) and additional funds and working capital for first 6 months ($25,000 to $50,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $49,500 | ||
| Travel and Living Expenses While Training | $1,400 | $3,000 | |
| Real Estate and Leasehold Improvements | $50,000 | $185,000 | |
| Security and Single Month Rent | $10,000 | $14,000 | |
| Architect/Design Fees | $7,500 | $12,500 | |
| Exterior and Interior Design Fees | $7,500 | ||
| Furniture, Fixtures and Equipment | $25,000 | $40,000 | |
| Operating Supplies (store, office, treatment, etc.) | $5,000 | $8,000 | |
| Technology Hardware Cost and Licenses | $8,250 | $11,500 | |
| Signage | $7,500 | $15,000 | |
| Initial Retail Product Inventory | $3,000 | $5,000 | |
| Soft/Hard Wax | $6,000 | $12,000 | |
| Grand Opening Advertising | $20,000 | ||
| Insurance (6 months) | $2,000 | $2,500 | |
| Misc. Expenses | $2,500 | $5,000 | |
| Legal and Accounting | $3,000 | $6,000 | |
| Additional Funds and Working Capital for First 6 Months | $25,000 | $50,000 | |
| Total | $233,150 | $446,500 | |
Source: The Waxxpot Group Franchise, LLC, 2024 filing, page 21
Waxxpot franchise fee
The franchise fee is $49,500. You pay it when you sign the franchise agreement.
Source: The Waxxpot Group Franchise, LLC, 2024 filing, page 13
Royalty and ongoing fees
| Royalty | The greater of 6% of gross sales or $500 a week. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid weekly. |
| Technology Fee, 2, 3, 4, 5) | Currently 1% of your Gross Sales each week. |
| Transfer Fee - Franchise Agreement | $10,000 |
| Renewal Fee | $10,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: The Waxxpot Group Franchise, LLC, 2024 filing, pages 14 and 15
Other fees as filed, from pages 15–16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Waxxpot publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: The Waxxpot Group Franchise, LLC, 2024 filing, page 62
SBA loans to Waxxpot franchisees
Lenders approved 3 SBA 7(a) loans for Waxxpot franchisees from 2022 to 2023, $895K in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Waxxpot compares
Of the 101 salon franchises on this site, Waxxpot is the 38th cheapest to open and the 49th largest by number of locations.
| Figure | Waxxpot | Typical salon brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $233K | $303K | $222K |
| Cost to open, high end | $447K | $531K | $477K |
| Franchise fee | $50K | $45K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 22 | 26 | 21 |
| Closed or left per year | 0% | 2.5% | – |
| Shares earnings figures | Yes | 75 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in salon franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 2 (+2) | 11 | +2 | 0 |
| 2022 | 5 (+3) | 12 | +3 | 0 |
| 2023 | 8 (+3) | 14 | +3 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: The Waxxpot Group Franchise, LLC, 2024 filing, pages 64–65
Where Waxxpot locations are
At the end of 2023, Waxxpot had locations in 6 states. The most are in Ohio, Texas and Kentucky.
- Ohio11
- Texas6
- Kentucky2
- Colorado1
- Georgia1
- Pennsylvania1
Source: The Waxxpot Group Franchise, LLC, 2024 filing, page 65
Who owns Waxxpot?
Waxxpot franchises are sold by The Waxxpot Group Franchise, LLC. It is a subsidiary of Waxxpot Group Holdings, LLC.
From The Waxxpot Group Franchise, LLC’s 2024 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: The Waxxpot Group Franchise, LLC, 2024 filing, litigation on page 13, bankruptcy on page 13
Waxxpot filings
The figures on this page come from The Waxxpot Group Franchise, LLC’s 2024 filing, issued April 25, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 25, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other salon franchises
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Waxxpot is also on these lists: spa franchises.