Aldea franchise
2024 filing · April 13, 2024
Aldea at a glance
A baby and children's store selling nursery furniture, décor, strollers, car seats and gear, with baby registry and nursery design help and parent-and-child classes. At the end of 2023 there were 2 Aldea locations in the US, all company-owned.
The business
- Industry
- Retail
- Franchisor
- Aldea Franchise LLC
- The company that sells the franchises
- Franchising since
- 2024
- Franchisor based in
- San Francisco, California
What you pay
- Cost to open
- $491K–$790K
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- 4–5%
- 5% of monthly gross revenue below $10,000, 4.5% from $10,001 to $15,000 and 4% above, paid monthly
- Brand fund
- Yes
- Up to 5% of gross revenue, paid with the royalty
- Renewal fee
- $5,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 2
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 2
- States
- 1
- Most in California
Support and records
From Aldea Franchise LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Aldea among all franchises with the same figure.
| Figure | Aldea | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $640,400 | Costs more than 72% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a Aldea franchise costs
Opening one Aldea costs an estimated $491,050 to $789,750. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are opening inventory ($275,000 to $375,000) and construction costs and build out ($45,000 to $110,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $50,000 | ||
| Grand Opening Marketing | $1,000 | $2,000 | |
| Rent/Security Deposit (3 months) | $8,000 | $50,000 | |
| Construction Costs and Build Out | $45,000 | $110,000 | |
| Architect | $0 | $4,000 | |
| Fixtures, Furniture and Supplies | $48,000 | $79,000 | |
| Insurance | $3,000 | $3,500 | |
| Business Licenses | $100 | $1,000 | |
| Interior Signs | $2,000 | $4,000 | |
| Exterior Signs and Graphics | $12,400 | $16,800 | |
| Professional Services (Legal and/or Accounting) | $1,000 | $4,000 | |
| Organizational Expenses | $2,500 | $3,000 | |
| Computer System (Hardware and Software) | $3,000 | $5,000 | |
| Phones and Utilities | $200 | $500 | |
| Apparel and Promotional Items | $1,750 | ||
| Video Surveillance and Related Equipment | $500 | $1,000 | |
| Software License Fee for first 3 months of operation | $1,100 | $1,200 | |
| Opening Inventory | $275,000 | $375,000 | |
| Initial Training Program Travel and Living Expenses | $1,500 | $3,000 | |
| Grand Opening Expenses, Including Travel and Living Expenses | $0 | $5,000 | |
| Mural by local artist | $5,000 | $10,000 | |
| Additional Funds (3 months) | $30,000 | $60,000 | |
| Total | $491,050 | $789,750 | |
Source: Aldea Franchise LLC, 2024 filing, page 12
Aldea franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: Aldea Franchise LLC, 2024 filing, page 8
Royalty and ongoing fees
| Royalty | 5% of monthly gross revenue below $10,000, 4.5% from $10,001 to $15,000 and 4% above, paid monthly. |
|---|---|
| Brand or marketing fund | Up to 5% of gross revenue, paid with the royalty. |
| Transfer Fee | $7,500 |
| Renewal Fee | $5,000 |
| Local Marketing | $1,500 per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Aldea Franchise LLC, 2024 filing, page 8
Other fees as filed, from page 9. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Aldea does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Aldea Franchise LLC, 2024 filing, page 40
How Aldea compares
Of the 302 retail franchises on this site, Aldea is the 261st cheapest to open and the 240th largest by number of locations.
| Figure | Aldea | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $491K | $198K | $222K |
| Cost to open, high end | $790K | $425K | $477K |
| Franchise fee | $50K | $35K | $40K |
| Royalty | 5% | 5.7% | 6% |
| US locations | 2 | 38 | 21 |
| Shares earnings figures | No | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 0 (0) | 2 |
| 2022 | 0 (0) | 2 |
| 2023 | 0 (0) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Aldea Franchise LLC, 2024 filing, page 40
Where Aldea locations are
At the end of 2023, Aldea had locations in 1 state. The most are in California.
- California2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 0 | 2 | 2 |
Source: Aldea Franchise LLC, 2024 filing, page 41
Who owns Aldea?
Aldea franchises are sold by Aldea Franchise LLC.
From Aldea Franchise LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Aldea Franchise LLC, 2024 filing, litigation on page 7, bankruptcy on page 7
Aldea filings
The figures on this page come from Aldea Franchise LLC’s 2024 filing, issued April 13, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 13, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
