Alset franchise
2024 filing · December 18, 2024Growing
Alset at a glance
An automotive studio applying paint protection film, ceramic coating and window tint to Tesla vehicles. At the end of 2024 there were 12 Alset locations in the US, 10 franchised and 2 company-owned.
The business
- Franchisor
- Alset Auto Development LLC
- The company that sells the franchises
- Franchising since
- 2020
- 4 years of selling franchises
- Franchisor based in
- Portland, Oregon
- Typical size
- About 6,000 sq ft
What you pay
- Cost to open
- $103K–$179K
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 8%
- 8% of weekly gross revenue, paid weekly, plus a brand fund contribution, currently 1.5%
- Brand fund
- 1.5%
- 1.5% of gross revenue, paid weekly
- Agreement length
- 5 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 12
- Franchised and company-owned
- Franchised
- 10
- Company-owned
- 2
- Change in 2 years
- +9
- Franchised locations, 2022–2024
- States
- 8
- Most in California, Florida and Texas
From Alset Auto Development LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Alset among all franchises with the same figure.
| Figure | Alset | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $140,869 | Costs less than 79% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 12 | Fewer than 58% of franchises |
How much a Alset franchise costs
Opening one Alset costs an estimated $102,744 to $178,994. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Alset Auto Development LLC, 2024 filing, page 15
Alset franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Alset Auto Development LLC, 2024 filing, page 7
Royalty and ongoing fees
| Royalty | 8% of weekly gross revenue, paid weekly, plus a brand fund contribution, currently 1.5%. |
|---|---|
| Brand or marketing fund | 1.5% of gross revenue, paid weekly. |
| Technology Fee | Currently $75, Up to $190, weekly |
| Additional Training | Our current fee is $600. |
| Required Minimum Expenditure for Local Marketing and Advertising | $5,000 per month. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Alset Auto Development LLC, 2024 filing, page 8
Other fees as filed, from pages 8–11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Alset does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Alset Auto Development LLC, 2024 filing, page 35
How Alset compares
Typical means the median: half of brands are above it, half below.
| Figure | Alset | Typical franchise |
|---|---|---|
| Cost to open, low end | $103K | $222K |
| Cost to open, high end | $179K | $477K |
| Franchise fee | $45K | $40K |
| Royalty | 8% | 6% |
| Brand fund | 1.5% | 2% |
| US locations | 12 | 21 |
| Shares earnings figures | No | 2,147 of 3,352 |
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 2 (+1) | 2 | – | – |
| 2023 | 12 (+10) | 2 | +10 | 0 |
| 2024 | 10 (−2) | 2 | +4 | −6 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Alset Auto Development LLC, 2024 filing, page 35
Where Alset locations are
At the end of 2024, Alset had locations in 8 states. The most are in California, Florida and Texas.
- California3
- Florida2
- Texas2
- Georgia1
- Nevada1
- Oregon1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 3 | 0 | 3 |
| Florida | 2 | 0 | 2 |
| Texas | 2 | 0 | 2 |
| Georgia | 1 | 0 | 1 |
| Nevada | 1 | 0 | 1 |
| Oregon | 0 | 1 | 1 |
| Virginia | 1 | 0 | 1 |
| Washington | 0 | 1 | 1 |
Source: Alset Auto Development LLC, 2024 filing, page 36
Who owns Alset?
Alset franchises are sold by Alset Auto Development LLC. Its filing names no parent company.
From Alset Auto Development LLC’s 2024 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Alset Auto Development LLC, 2024 filing, litigation on page 7, bankruptcy on page 7
Alset filings
The figures on this page come from Alset Auto Development LLC’s 2024 filing, issued December 18, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | December 18, 2024 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
