Awakenings franchise
2022 filing · April 19, 2022GrowingShares sales figures
Awakenings at a glance
A metaphysical shop selling crystals, jewelry, essential oils and other holistic wellness products. At the end of 2021 there were 3 Awakenings locations in the US, 1 franchised and 2 company-owned, so most are run by the company itself.
The business
- Franchisor
- Awakenings Enterprises LLC
- The company that sells the franchises
- Typical size
- 2,250–3,500 sq ft
What you pay
- Cost to open
- $180K–$311K
- A single shop
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of weekly gross sales, plus up to 2% to the brand development fund
- Brand fund
- Yes
- Up to 2% of gross sales, paid weekly
- Renewal fee
- $10,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
Where it is
- US locations, 2021
- 3
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 2
- Change in 2 years
- +1
- Franchised locations, 2019–2021
From Awakenings Enterprises LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Awakenings among all franchises with the same figure.
| Figure | Awakenings | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $245,173 | Costs less than 63% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a Awakenings franchise costs
Opening a single shop costs an estimated $179,845 to $310,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial inventory ($60,000 to $100,000) and construction and leasehold improvements ($25,000 to $50,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $30,000 | ||
| Construction and Leasehold Improvements | $25,000 | $50,000 | |
| Lease Deposits – 3 Months | $2,750 | $4,000 | |
| Furniture, Fixtures and Equipment | $25,000 | $50,000 | |
| Signage | $7,500 | $10,000 | |
| Computer, Software and Point of Sales System | $5,000 | $7,500 | |
| Grand Opening Marketing | $5,000 | ||
| Initial Inventory | $60,000 | $100,000 | |
| Utility Deposits | $250 | $500 | |
| Insurance Deposits – 3 Months | $345 | $500 | |
| Travel for Initial Training | $1,500 | $3,500 | |
| When Due Professional Fees | $1,500 | $3,000 | |
| Licenses and Permits | $1,000 | $1,500 | |
| Additional Funds – 3 months | $15,000 | $45,000 | |
| Total | $179,845 | $310,500 | |
Source: Awakenings Enterprises LLC, 2022 filing, page 17
Awakenings franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: Awakenings Enterprises LLC, 2022 filing, page 11
Royalty and ongoing fees
| Royalty | 5% of weekly gross sales, plus up to 2% to the brand development fund. |
|---|---|
| Brand or marketing fund | Up to 2% of gross sales, paid weekly. |
| Online Ordering, Customer Rewards, and Gift Cards | Currently 3.4% and $0.30 per swipe |
| Renewal | $10,000 |
| Additional Employee Initial Training | Our then current training fee, currently $300 per person per day |
| Local Marketing | 2% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Awakenings Enterprises LLC, 2022 filing, page 12
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Awakenings publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Awakenings Enterprises LLC, 2022 filing, page 48
How Awakenings compares
Of the 199 health and wellness franchises on this site, Awakenings is the 71st cheapest to open and the 144th largest by number of locations.
| Figure | Awakenings | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $180K | $224K | $222K |
| Cost to open, high end | $311K | $498K | $477K |
| Franchise fee | $30K | $45K | $40K |
| Royalty | 5% | 6% | 6% |
| US locations | 3 | 10 | 21 |
| Shares earnings figures | Yes | 125 of 199 | 2,147 of 3,352 |
Typical is the median across the 199 brands in health and wellness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 1 | 0 | 0 |
| 2020 | 0 (0) | 1 | 0 | 0 |
| 2021 | 1 (+1) | 2 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Awakenings Enterprises LLC, 2022 filing, page 51
Who owns Awakenings?
Awakenings franchises are sold by Awakenings Enterprises LLC.
From Awakenings Enterprises LLC’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Awakenings Enterprises LLC, 2022 filing, litigation on page 10, bankruptcy on page 10
Awakenings filings
The figures on this page come from Awakenings Enterprises LLC’s 2022 filing, issued April 19, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 19, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other health and wellness franchises
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