Belle Journée Bakery franchise
2026 filing · April 28, 2026
Belle Journée Bakery at a glance
A French-inspired bakery and cafe. At the end of 2025 there were 4 Belle Journée Bakery locations in the US, all company-owned.
The business
- Franchisor
- Belle Journee Franchising Inc
- The company that sells the franchises
- Franchisor based in
- Ridgefield, New Jersey
- Typical size
- 1,500–6,000 sq ft
What you pay
- Cost to open
- $350K–$901K
- Fee, build-out and opening working capital
- Franchise fee
- $60,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of net sales, paid monthly, plus 2% to the brand fund (up to 3%) and at least $2,000 a month on local marketing
- Brand fund
- 2%
- 2% of net sales, paid monthly; it can rise to 3%
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 4
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 4
- Change in 3 years
- 0
- Franchised locations, 2023–2025
From Belle Journee Franchising Inc’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Belle Journée Bakery among all franchises with the same figure.
| Figure | Belle Journée Bakery | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $625,250 | Costs more than 72% of franchises |
| Franchise feePaid once, when you sign | $60,000 | Higher than 88% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 4 | Fewer than 74% of franchises |
How much a Belle Journée Bakery franchise costs
Opening one Belle Journée Bakery costs an estimated $350,000 to $900,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($150,000 to $500,000) and additional funds – 3 months ($30,000 to $100,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $60,000 | ||
| Your Training Expense | $5,000 | $10,000 | |
| Our Training Expense | $3,500 | $7,000 | |
| Premises Deposits | $10,000 | $30,000 | |
| Lease Review Fee | $500 | ||
| Construction Professional Services | $20,000 | $35,000 | |
| Leasehold Improvements | $150,000 | $500,000 | |
| Signage | $10,000 | $20,000 | |
| Furniture, Fixtures and Equipment | $30,000 | $50,000 | |
| Computer Systems | $5,000 | $10,000 | |
| Initial Inventory – Proprietary Ingredients | $10,000 | $30,000 | |
| Initial Inventory – Other | $2,000 | $10,000 | |
| Uniforms | $2,000 | $5,000 | |
| Grand Opening Marketing | $5,000 | $10,000 | |
| Professional Fees | $3,000 | $10,000 | |
| Licenses and Permits | $1,000 | $3,000 | |
| Insurance | $3,000 | $10,000 | |
| Additional Funds – 3 months | $30,000 | $100,000 | |
| Total | $350,000 | $900,500 | |
Source: Belle Journee Franchising Inc, 2026 filing, page 13
Belle Journée Bakery franchise fee
The franchise fee is $60,000. You pay it when you sign the franchise agreement.
Source: Belle Journee Franchising Inc, 2026 filing, page 8
Royalty and ongoing fees
| Royalty | 6% of net sales, paid monthly, plus 2% to the brand fund (up to 3%) and at least $2,000 a month on local marketing. |
|---|---|
| Brand or marketing fund | 2% of net sales, paid monthly; it can rise to 3%. |
| Computer Systems | $5,000 |
| Required Minimum Expenditure for Local Marketing and Advertising | $2,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Belle Journee Franchising Inc, 2026 filing, pages 8 and 9
Other fees as filed, from pages 9–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Belle Journée Bakery does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Belle Journee Franchising Inc, 2026 filing, page 31
- Estimate Estimated yearly sales per location
- $740K–$1.3M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Belle Journée Bakery compares
Of the 112 bakery franchises on this site, Belle Journée Bakery is the 59th cheapest to open and the 83rd largest by number of locations.
| Figure | Belle Journée Bakery | Typical bakery brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $350K | $341K | $222K |
| Cost to open, high end | $901K | $720K | $477K |
| Franchise fee | $60K | $40K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 4 | 16 | 21 |
| Shares earnings figures | No | 74 of 112 | 2,147 of 3,352 |
Typical is the median across the 112 brands in bakery franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 0 | 0 | 0 |
| 2024 | 0 (0) | 2 | 0 | 0 |
| 2025 | 0 (0) | 4 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: coffee franchise costs and franchise failure rates.
Source: Belle Journee Franchising Inc, 2026 filing, page 32
Who owns Belle Journée Bakery?
Belle Journée Bakery franchises are sold by Belle Journee Franchising Inc.
From Belle Journee Franchising Inc’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Belle Journee Franchising Inc, 2026 filing, litigation on page 8, bankruptcy on page 8
Belle Journée Bakery filings
The figures on this page come from Belle Journee Franchising Inc’s 2026 filing, issued April 28, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 28, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other bakery franchises
All bakery franchises
Belle Journée Bakery is also on these lists: coffee franchises, food franchises.