Blue Margaritas franchise
2026 filing · April 24, 2026
Blue Margaritas at a glance
A restaurant serving traditional Mexican dishes. At the end of 2025 there were 6 Blue Margaritas locations in the US, all company-owned.
The business
- Franchisor
- Blue Margaritas Franchise LLC
- The company that sells the franchises
- Typical size
- About 5,000 sq ft
What you pay
- Cost to open
- $207K–$372K
- Fee, build-out and opening working capital
- Franchise fee
- $29,900
- Paid once, when you sign
- Royalty
- 3.5%–5%
- 3.5% of gross revenues for the first year, then 5%, paid weekly; a brand fund fee of up to 1% may be added
- Brand fund
- None now
- Not charged at present (0%); up to 1% of gross revenue
- Renewal fee
- See terms
- 20% of the then-current franchise fee
Where it is
- US locations, 2025
- 6
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 6
- Change in 3 years
- 0
- Franchised locations, 2023–2025
From Blue Margaritas Franchise LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Blue Margaritas among all franchises with the same figure.
| Figure | Blue Margaritas | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $289,250 | Costs less than 58% of franchises |
| Franchise feePaid once, when you sign | $29,900 | Lower than 81% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a Blue Margaritas franchise costs
Opening one Blue Margaritas costs an estimated $206,600 to $371,900. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction of leasehold improvements ($50,000 to $150,000) and equipment, TV, cameras, and office supplies ($35,000 to $50,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $29,900 | ||
| Travel and Living Expenses While Training | $1,000 | $3,500 | |
| Real Estate Rent Deposits and Pre-Paid Expenses (3 months) | $19,200 | $30,000 | |
| Furniture, Fixtures, and Décor | $10,000 | $15,000 | |
| Construction of Leasehold Improvements | $50,000 | $150,000 | |
| Inventory and Supplies | $10,000 | $15,000 | |
| Business Licenses and Permits | $2,500 | $5,000 | |
| Grand Opening Advertising | $2,000 | $3,000 | |
| Equipment, TV, Cameras, and Office Supplies | $35,000 | $50,000 | |
| Insurance (3 months) | $2,000 | $3,500 | |
| Architectural/Engineering | $7,000 | $15,000 | |
| Signage | $7,000 | $10,000 | |
| Accountant and Attorney Fees | $1,000 | $2,000 | |
| Additional Funds (3 Months) | $30,000 | $40,000 | |
| Total | $206,600 | $371,900 | |
Source: Blue Margaritas Franchise LLC, 2026 filing, page 13
Blue Margaritas franchise fee
The franchise fee is $29,900. You pay it when you sign the franchise agreement.
Source: Blue Margaritas Franchise LLC, 2026 filing, page 9
Royalty and ongoing fees
| Royalty | 3.5% of gross revenues for the first year, then 5%, paid weekly; a brand fund fee of up to 1% may be added. |
|---|---|
| Brand or marketing fund | Not charged at present (0%); up to 1% of gross revenue. |
| Toast Point of Sale (“POS”) System | $500 |
| Renewal Fee | 20% of the then-current franchise fee |
| Local Marketing Requirement | 1% of Gross Revenues |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Blue Margaritas Franchise LLC, 2026 filing, page 10
Other fees as filed, from pages 10–12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Blue Margaritas does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Blue Margaritas Franchise LLC, 2026 filing, page 38
- Estimate Estimated yearly sales per location
- $590K–$1.1M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Blue Margaritas compares
Of the 55 Mexican food franchises on this site, Blue Margaritas is the 6th cheapest to open and the 35th largest by number of locations.
| Figure | Blue Margaritas | Typical Mexican food brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $207K | $457K | $222K |
| Cost to open, high end | $372K | $946K | $477K |
| Franchise fee | $30K | $35K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 6 | 15 | 21 |
| Shares earnings figures | No | 38 of 55 | 2,147 of 3,352 |
Typical is the median across the 55 brands in mexican food franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 5 | 0 | 0 |
| 2024 | 0 (0) | 5 | 0 | 0 |
| 2025 | 0 (0) | 6 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Blue Margaritas Franchise LLC, 2026 filing, page 39
Who owns Blue Margaritas?
Blue Margaritas franchises are sold by Blue Margaritas Franchise LLC.
From Blue Margaritas Franchise LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Blue Margaritas Franchise LLC, 2026 filing, litigation on page 8, bankruptcy on page 8
Blue Margaritas filings
The figures on this page come from Blue Margaritas Franchise LLC’s 2026 filing, issued April 24, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 24, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other Mexican food franchises
All Mexican food franchises
Blue Margaritas is also on these lists: restaurant franchises, food franchises.