Blue Martini franchise
2025 filing · April 29, 2025Growing
Blue Martini at a glance
An upscale live-entertainment lounge with a martini bar, signature lighting and food. At the end of 2024 there were 8 Blue Martini locations in the US, 3 franchised and 5 company-owned, so most are run by the company itself.
The business
- Franchisor
- Blue Martini Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2017
- 8 years of selling franchises
- Franchisor based in
- West Palm Beach, Florida
- Typical size
- 5,000–11,000 sq ft
What you pay
- Cost to open
- $3.39M–$13M
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Additional lounges under a development agreement are $25,000 each
- Royalty
- 5%
- 5% of gross revenues, paid weekly
- Brand fund
- None now
- 1% of gross revenue, not charged at present
- Renewal fee
- $2,500
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 8
- Franchised and company-owned
- Franchised
- 3
- Company-owned
- 5
- Change in 3 years
- +1
- Franchised locations, 2022–2024
- States
- 5
- Most in Florida, Arizona and Georgia
From Blue Martini Franchising, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Blue Martini among all franchises with the same figure.
| Figure | Blue Martini | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $8,190,500 | Costs more than 97% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 8 | Fewer than 65% of franchises |
How much a Blue Martini franchise costs
Opening one Blue Martini costs an estimated $3,390,500 to $12,990,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and leasehold improvements ($2,500,000 to $8,500,000) and equipment, furniture, fixtures, and signage ($450,000 to $1,750,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $50,000 | ||
| Grand Opening advertising | $15,000 | $30,000 | |
| Training expenses | $35,000 | $75,000 | |
| Construction and leasehold improvements | $2,500,000 | $8,500,000 | |
| Equipment, furniture, fixtures, and signage | $450,000 | $1,750,000 | |
| Point of Sale systems, computers, and telecommunications | $10,000 | $20,000 | |
| Website/SEO Fee | $500 | ||
| Professional fees – architect | $150,000 | $600,000 | |
| Professional fees – legal and accounting | $15,000 | $25,000 | |
| Inventory and supplies to begin operating | $50,000 | $120,000 | |
| Insurance premiums | $40,000 | $300,000 | |
| Liquor licenses | $10,000 | $1,400,000 | |
| Other licenses, permits and deposits | $15,000 | $20,000 | |
| Additional funds – 3 months | $50,000 | $100,000 | |
| Total | $3,390,500 | $12,990,500 | |
Source: Blue Martini Franchising, LLC, 2025 filing, page 17
Blue Martini franchise fee
The franchise fee is $50,000, additional lounges under a development agreement are $25,000 each. You pay it when you sign the franchise agreement.
Source: Blue Martini Franchising, LLC, 2025 filing, page 12
Royalty and ongoing fees
| Royalty | 5% of gross revenues, paid weekly. |
|---|---|
| Brand or marketing fund | 1% of gross revenue, not charged at present. |
| Transfer Fee | $15,000 to $20,000 |
| Renewal Fee | $2,500 |
| Initial Training Fee for Additional Attendees | $1,500 (for each attendee) |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Blue Martini Franchising, LLC, 2025 filing, page 13
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Blue Martini does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Blue Martini Franchising, LLC, 2025 filing, page 46
- Estimate Estimated yearly sales per location
- $3.1M–$5.4M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Blue Martini franchisees
Lenders approved one SBA 7(a) loan for a Blue Martini franchisee in 2025, for $5M. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Blue Martini | Typical entertainment brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | 0% / +50% | +2.9% / +33% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 3.2% / 11% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical entertainment brand is the median of the 41 brands in entertainment franchises with three years of counts.
How Blue Martini compares
Of the 168 entertainment franchises on this site, Blue Martini is the 163rd cheapest to open and the 79th largest by number of locations.
| Figure | Blue Martini | Typical entertainment brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $3.39M | $286K | $222K |
| Cost to open, high end | $13M | $598K | $477K |
| Franchise fee | $50K | $45K | $40K |
| Royalty | 5% | 6% | 6% |
| US locations | 8 | 8 | 21 |
| Shares earnings figures | No | 113 of 168 | 2,147 of 3,352 |
Typical is the median across the 168 brands in entertainment franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 2 (0) | 7 | 0 | 0 |
| 2023 | 3 (+1) | 6 | +1 | 0 |
| 2024 | 3 (0) | 5 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Blue Martini Franchising, LLC, 2025 filing, page 47
Where Blue Martini locations are
At the end of 2024, Blue Martini had locations in 5 states. The most are in Florida, Arizona and Georgia.
- Florida4
- Arizona1
- Georgia1
- Louisiana1
- Nevada1
Source: Blue Martini Franchising, LLC, 2025 filing, page 48
Who owns Blue Martini?
Blue Martini franchises are sold by Blue Martini Franchising, LLC. Its filing names no parent company.
From Blue Martini Franchising, LLC’s 2025 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 12. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Blue Martini Franchising, LLC, 2025 filing, litigation on page 12, bankruptcy on page 12
Blue Martini filings
The figures on this page come from Blue Martini Franchising, LLC’s 2025 filing, issued April 29, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | April 29, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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Blue Martini is also on these lists: restaurant franchises.