Brilliant Massage & Skin franchise
2025 filing · January 7, 2025
Brilliant Massage & Skin at a glance
A wellness spa offering massage, skincare, waxing and teeth whitening. At the end of 2024 there were 2 Brilliant Massage & Skin locations in the US, all company-owned.
The business
- Franchisor
- Brilliant Franchise, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $121K–$255K
- Fee, build-out and opening working capital
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid monthly, plus 1% to the marketing fund
- Brand fund
- 1%
- 1% of gross sales, paid monthly
- Agreement length
- 10 years
Where it is
- US locations, 2024
- 2
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 2
- Change in 3 years
- 0
- Franchised locations, 2022–2024
From Brilliant Franchise, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Brilliant Massage & Skin among all franchises with the same figure.
| Figure | Brilliant Massage & Skin | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $187,884 | Costs less than 71% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a Brilliant Massage & Skin franchise costs
Opening one Brilliant Massage & Skin costs an estimated $120,767 to $255,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Brilliant Franchise, LLC, 2025 filing, page 17
Brilliant Massage & Skin franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: Brilliant Franchise, LLC, 2025 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid monthly, plus 1% to the marketing fund. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid monthly. |
| Software subscription | Currently, $300- $400 per month |
| Transfer fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Replacement/Additional Training fee | Currently, $75 per hour or $60 per hour via virtual/phone |
| Local Marketing/Required Spending | 6% of your gross sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Brilliant Franchise, LLC, 2025 filing, page 12
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Brilliant Massage & Skin does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Brilliant Franchise, LLC, 2025 filing, page 40
How Brilliant Massage & Skin compares
Of the 19 massage franchises on this site, Brilliant Massage & Skin is the cheapest to open and the 15th largest by number of locations.
| Figure | Brilliant Massage & Skin | Typical massage brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $121K | $321K | $222K |
| Cost to open, high end | $255K | $730K | $477K |
| Franchise fee | $35K | $43K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 2 | 49 | 21 |
| Shares earnings figures | No | 16 of 19 | 2,147 of 3,352 |
Typical is the median across the 19 brands in massage franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 2 | 0 | 0 |
| 2023 | 0 (0) | 2 | 0 | 0 |
| 2024 | 0 (0) | 2 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Brilliant Franchise, LLC, 2025 filing, page 41
Who owns Brilliant Massage & Skin?
Brilliant Massage & Skin franchises are sold by Brilliant Franchise, LLC.
From Brilliant Franchise, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Brilliant Franchise, LLC, 2025 filing, litigation on page 11, bankruptcy on page 11
Brilliant Massage & Skin filings
The figures on this page come from Brilliant Franchise, LLC’s 2025 filing, issued January 7, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | January 7, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other massage franchises
All massage franchises
Brilliant Massage & Skin is also on these lists: spa franchises, health and wellness franchises.