Casale Concierge franchise
2025 filing · June 17, 2025Shares sales figures
Casale Concierge at a glance
A by-appointment jewelry studio for custom engagement rings and wedding jewelry, carrying little or no inventory. At the end of 2024 there were 2 Casale Concierge locations in the US, all company-owned.
The business
- Industry
- Retail
- Franchisor
- Casale Franchising LLC
- The company that sells the franchises
- Typical size
- 600–1,000 sq ft
What you pay
- Cost to open
- $174K–$343K
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid weekly, plus up to 2% to the brand development fund (currently 1%) and 2% on local marketing
- Brand fund
- 1%
- 1% of gross sales, paid weekly; it can rise to 2%
- Renewal fee
- $12,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
Where it is
- US locations, 2024
- 2
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 2
- Change in 3 years
- 0
- Franchised locations, 2022–2024
- States
- 2
- Most in New Jersey and New York
From Casale Franchising LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Casale Concierge among all franchises with the same figure.
| Figure | Casale Concierge | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $258,383 | Costs less than 62% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a Casale Concierge franchise costs
Opening one Casale Concierge costs an estimated $173,850 to $342,915. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and leasehold improvements ($0 to $120,000) and initial franchise fee ($45,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Construction and Leasehold Improvements | $0 | $120,000 | |
| Lease Deposits – Three Months | $0 | $15,000 | |
| Furniture, Fixtures and Equipment | $17,550 | $20,100 | |
| Signage | $3,000 | $3,300 | |
| Computer, Software and Point of Sale System | $24,550 | $26,615 | |
| Grand Opening Marketing | $10,000 | ||
| Initial Inventory | $34,500 | $38,400 | |
| Utility Deposits | $1,000 | $1,500 | |
| Insurance Deposits – Three Months | $2,250 | $3,000 | |
| Travel for Initial Training | $3,000 | $5,000 | |
| Professional Fees | $2,500 | $5,000 | |
| Licenses and Permits | $500 | $10,000 | |
| Additional Funds – Three Months | $30,000 | $40,000 | |
| Total | $173,850 | $342,915 | |
Source: Casale Franchising LLC, 2025 filing, page 15
Casale Concierge franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Casale Franchising LLC, 2025 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly, plus up to 2% to the brand development fund (currently 1%) and 2% on local marketing. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid weekly; it can rise to 2%. |
| Technology | Up to $1,000 per month, currently $750 per month |
| Renewal | $12,000 |
| Additional Employee Initial Training | Our then current training fee, currently $300 per person per day |
| Franchisee Directed Local Marketing | 2% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Casale Franchising LLC, 2025 filing, page 11
Other fees as filed, from pages 11–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Casale Concierge publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Casale Franchising LLC, 2025 filing, page 43
How Casale Concierge compares
Of the 302 retail franchises on this site, Casale Concierge is the 123rd cheapest to open and the 243rd largest by number of locations.
| Figure | Casale Concierge | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $174K | $198K | $222K |
| Cost to open, high end | $343K | $425K | $477K |
| Franchise fee | $45K | $35K | $40K |
| Royalty | 6% | 5.7% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 2 | 38 | 21 |
| Shares earnings figures | Yes | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 2 | 0 | 0 |
| 2023 | 0 (0) | 2 | 0 | 0 |
| 2024 | 0 (0) | 2 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Casale Franchising LLC, 2025 filing, page 47
Where Casale Concierge locations are
At the end of 2024, Casale Concierge had locations in 2 states. The most are in New Jersey and New York.
- New Jersey1
- New York1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New Jersey | 0 | 1 | 1 |
| New York | 0 | 1 | 1 |
Source: Casale Franchising LLC, 2025 filing, page 47
Who owns Casale Concierge?
Casale Concierge franchises are sold by Casale Franchising LLC.
From Casale Franchising LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Casale Franchising LLC, 2025 filing, litigation on page 10, bankruptcy on page 10
Casale Concierge filings
The figures on this page come from Casale Franchising LLC’s 2025 filing, issued June 17, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | June 17, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
