Dashing Diva franchise
2023 filing · April 6, 2023Fewer locations
Dashing Diva at a glance
A nail salon offering manicures, pedicures and Dashing Diva nail products. At the end of 2022 there were 5 Dashing Diva locations in the US, all franchised.
The business
- Franchisor
- Dashing Diva Franchise Corp
- The company that sells the franchises
What you pay
- Cost to open
- $233K–$517K
- Fee, build-out and opening working capital
- Franchise fee
- $20,000
- Paid once, when you sign
- Royalty
- $1,500–$4,000 a month
- A fixed monthly royalty set by store size: $1,500–$2,000 under 1,000 sq. ft., $2,000–$3,000 up to 2,000 sq. ft. and $3,000–$4,000 above
- Agreement length
- 1 years
Where it is
- US locations, 2022
- 5
- Franchised and company-owned
- Franchised
- 5
- Company-owned
- 0
- Change in 3 years
- −6
- Franchised locations, 2020–2022
- States
- 1
- Most in New York
From Dashing Diva Franchise Corp’s 2023 filing; revenue and net loss from its audited financial statements, page 44; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Dashing Diva among all franchises with the same figure.
| Figure | Dashing Diva | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $374,625 | Costs more than 52% of franchises |
| Franchise feePaid once, when you sign | $20,000 | Lower than 89% of franchises |
| US locationsFranchised and company-owned | 5 | Fewer than 71% of franchises |
How much a Dashing Diva franchise costs
Opening one Dashing Diva costs an estimated $232,750 to $516,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements; construction costs ($120,000 to $300,000) and equipment, furniture and fixtures ($35,000 to $85,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $20,000 | ||
| Equipment, Furniture and Fixtures | $35,000 | $85,000 | |
| Lease deposits for 3 months (1,200 sq. ft.) | $15,000 | $30,000 | |
| Leasehold Improvements; Construction Costs | $120,000 | $300,000 | |
| Signage | $5,000 | $8,000 | |
| Opening Inventory | $15,000 | $25,000 | |
| Grand Opening Advertising | $0 | ||
| Pre-Opening Salaries, Travel and Initial Training | $0 | ||
| Insurance | $750 | $2,000 | |
| Utility/Security Deposits | $1,000 | $4,500 | |
| Professional Fees | $1,000 | $2,000 | |
| Additional funds (3 months) | $20,000 | $40,000 | |
| Total | $232,750 | $516,500 | |
Source: Dashing Diva Franchise Corp, 2023 filing, page 11
Dashing Diva franchise fee
The franchise fee is $20,000. You pay it when you sign the franchise agreement.
Source: Dashing Diva Franchise Corp, 2023 filing, page 9
Royalty and ongoing fees
| Royalty | A fixed monthly royalty set by store size: $1,500–$2,000 under 1,000 sq. ft., $2,000–$3,000 up to 2,000 sq. ft. and $3,000–$4,000 above. |
|---|---|
| Transfer/Assignment Fees | $20,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Dashing Diva Franchise Corp, 2023 filing, page 10
Other fees as filed, from page 10. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Dashing Diva does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Dashing Diva Franchise Corp, 2023 filing, page 20
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | Dashing Diva | Typical salon brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −38% / −55% | +4.6% / +15% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 38% / 55% | 2.7% / 7.2% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical salon brand is the median of the 42 brands in salon franchises with three years of counts.
How Dashing Diva compares
Of the 101 salon franchises on this site, Dashing Diva is the 37th cheapest to open and the 68th largest by number of locations.
| Figure | Dashing Diva | Typical salon brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $233K | $303K | $222K |
| Cost to open, high end | $517K | $531K | $477K |
| Franchise fee | $20K | $45K | $40K |
| US locations | 5 | 26 | 21 |
| Shares earnings figures | No | 75 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in salon franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 9 (−2) | 0 | 0 | −2 |
| 2021 | 8 (−1) | 0 | 0 | −1 |
| 2022 | 5 (−3) | 0 | 0 | −3 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Dashing Diva Franchise Corp, 2023 filing, page 21
Where Dashing Diva locations are
At the end of 2022, Dashing Diva had franchised locations in 1 state. The most are in New York.
- New York5
| State | Franchised |
|---|---|
| New York | 5 |
Source: Dashing Diva Franchise Corp, 2023 filing, page 22
Who owns Dashing Diva?
Dashing Diva franchises are sold by Dashing Diva Franchise Corp.
From Dashing Diva Franchise Corp’s 2023 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Dashing Diva Franchise Corp, 2023 filing, litigation on page 9, bankruptcy on page 9
Dashing Diva filings
The figures on this page come from Dashing Diva Franchise Corp’s 2023 filing, issued April 6, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | April 6, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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Dashing Diva is also on these lists: spa franchises.