Deka Lash franchise
2025 filing · August 6, 2025GrowingShares sales figures
Deka Lash at a glance
An eyelash extension studio offering lash extensions, lifts and brow services. At the end of 2024 there were 124 Deka Lash locations in the US, all franchised.
The business
- Franchisor
- DL Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2016
- 9 years of selling franchises
- Franchisor based in
- McMurray, Pennsylvania
- Typical size
- 750–1,250 sq ft
What you pay
- Cost to open
- $286K–$461K
- Fee, build-out and opening working capital
- Franchise fee
- $59,900
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross studio sales or $600 a month, whichever is greater
- Brand fund
- Yes
- 3% of gross studio sales or, after the first year, $500 a month, whichever is more
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
Where it is
- US locations, 2024
- 124
- Franchised and company-owned
- Franchised
- 124
- Company-owned
- 0
- Change in 3 years
- +21
- Franchised locations, 2022–2024
- States
- 30
- Most in Florida, California and Georgia
Support and records
From DL Franchising, LLC’s 2025 filing; revenue and net income from its audited financial statements, page 224; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Deka Lash among all franchises with the same figure.
| Figure | Deka Lash | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $373,375 | Costs more than 52% of franchises |
| Franchise feePaid once, when you sign | $59,900 | Higher than 87% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 124 | More than 80% of franchises |
| Sales per locationYearly, as the brand reports it | $282,069 | Lower than 90% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 0.8× | Lower than 90% of brands that share sales figures |
How much a Deka Lash franchise costs
Opening one Deka Lash costs an estimated $285,900 to $460,850. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: DL Franchising, LLC, 2025 filing, page 24
Deka Lash franchise fee
The franchise fee is $59,900. You pay it when you sign the franchise agreement.
Source: DL Franchising, LLC, 2025 filing, page 13
Royalty and ongoing fees
| Royalty | 6% of gross studio sales or $600 a month, whichever is greater. |
|---|---|
| Brand or marketing fund | 3% of gross studio sales or, after the first year, $500 a month, whichever is more. |
| Computer & Software Fees | Currently $259/month paid to our vendors |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: DL Franchising, LLC, 2025 filing, page 16
Other fees as filed, from page 16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Deka Lash publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $282,069
Yearly figures for 2024, covering franchised studios open at least 12 months at the end of 2024 (119 locations). The filing gives an average for each third rather than one overall figure; this is the overall average worked out from those and each one's number of locations. The average is about 0.8 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: DL Franchising, LLC, 2025 filing, page 56
SBA loans to Deka Lash franchisees
Lenders approved 74 SBA 7(a) loans for Deka Lash franchisees from 2017 to 2026, $17.6M in all. Of the 47 that have ended, 40 were paid in full and 7 were charged off (14.9%). The other 27 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Deka Lash | Typical salon brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −4.6% / +20% | +4.6% / +15% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 10% / 30% | 2.7% / 7.2% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 3.9% | 0% / 0% | 0% / 0% |
Typical salon brand is the median of the 42 brands in salon franchises with three years of counts.
How Deka Lash compares
Of the 101 salon franchises on this site, Deka Lash is the 46th cheapest to open and the 25th largest by number of locations.
| Figure | Deka Lash | Typical salon brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $286K | $303K | $222K |
| Cost to open, high end | $461K | $531K | $477K |
| Franchise fee | $60K | $45K | $40K |
| Royalty | 6% | 6% | 6% |
| Sales per location | $282K | $487K | $794K |
| US locations | 124 | 26 | 21 |
| Shares earnings figures | Yes | 75 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in salon franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 103 (+13) | 5 | – | – |
| 2022 | 123 (+20) | 6 | +26 | −6 |
| 2023 | 130 (+7) | 0 | +23 | −16 |
| 2024 | 124 (−6) | 0 | +7 | −13 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 90 to 124 (+34, +38%). The earlier years come from the brand's 2024 filing.
Source: DL Franchising, LLC, 2025 filing, page 58
2021: DL Franchising, LLC, 2024 filing, page 57
Where Deka Lash locations are
At the end of 2024, Deka Lash had franchised locations in 30 states. The most are in Florida, California and Georgia.
- Florida13
- California11
- Georgia11
- Texas11
- Pennsylvania10
- Ohio8
| State | Franchised |
|---|---|
| Florida | 13 |
| California | 11 |
| Georgia | 11 |
| Texas | 11 |
| Pennsylvania | 10 |
| Ohio | 8 |
| New Jersey | 7 |
| Illinois | 6 |
| Colorado | 5 |
| North Carolina | 5 |
All 30 states
| Michigan | 4 |
|---|---|
| Oklahoma | 4 |
| Virginia | 4 |
| Massachusetts | 3 |
| Minnesota | 3 |
| South Carolina | 3 |
| Arkansas | 2 |
| Kentucky | 2 |
| Nebraska | 2 |
| Arizona | 1 |
| Connecticut | 1 |
| Idaho | 1 |
| Indiana | 1 |
| Kansas | 1 |
| Maryland | 1 |
| Nevada | 1 |
| New York | 1 |
| Tennessee | 1 |
| Utah | 1 |
| West Virginia | 1 |
Source: DL Franchising, LLC, 2025 filing, page 59
Who owns Deka Lash?
Deka Lash franchises are sold by DL Franchising, LLC. It is a subsidiary of DL Brands, LLC.
From DL Franchising, LLC’s 2025 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: DL Franchising, LLC, 2025 filing, litigation on page 13, bankruptcy on page 13
Deka Lash filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from DL Franchising, LLC’s 2025 filing, issued August 6, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | August 6, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2024 filing | – | Minnesota | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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