dClutterfly franchise
2026 filing · April 2, 2026Shares sales figures
dClutterfly at a glance
A home decluttering and organizing business that also packs, unpacks and manages moves and downsizing. At the end of 2025 there were 2 dClutterfly locations in the US, 1 franchised and 1 company-owned.
The business
- Industry
- Home service
- Franchisor
- dClutterfly Franchising, LLC
- The company that sells the franchises
- Franchisor based in
- Sherman Oaks, California
What you pay
- Cost to open
- $63K–$192K
- Fee, build-out and opening working capital
- Franchise fee
- $39,500
- Paid once, when you sign
- Royalty
- 8%
- 8% of gross revenue, paid monthly, plus $150 a month to the advertising fund (up to 3%) and local advertising of 3% of gross revenue
- Brand fund
- Yes
- $150 a month; it can rise to 3% of gross revenue
- Renewal fee
- $10,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 2
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 1
- States
- 1
- Most in California
From dClutterfly Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
dClutterfly among all franchises with the same figure.
| Figure | dClutterfly | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $127,833 | Costs less than 82% of franchises |
| Franchise feePaid once, when you sign | $39,500 | Lower than 57% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a dClutterfly franchise costs
Opening one dClutterfly costs an estimated $63,280 to $192,386. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are van ($0 to $75,000) and initial franchise fee ($39,500). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $39,500 | ||
| Premises; Storage Unit (3 Months’ Rent) | $0 | $9,600 | |
| Office Equipment | $500 | $1,500 | |
| Opening Inventory | $3,180 | $4,018 | |
| Computer System | $600 | $2,000 | |
| Van | $0 | $75,000 | |
| Vehicle Branding | $500 | $5,000 | |
| Grand Opening Advertising | $5,000 | ||
| Insurance - Liability & Workers’ compensation (initial deposit) | $750 | $2,500 | |
| Legal Fees/Organizational Expenses | $500 | $5,000 | |
| Training Expenses | $2,000 | $12,500 | |
| CRM Set-Up Fee | $750 | ||
| ADDITIONAL FUNDS (3 months) | $10,000 | $30,000 | |
| Total | $63,280 | $192,386 | |
Source: dClutterfly Franchising, LLC, 2026 filing, page 17
dClutterfly franchise fee
The franchise fee is $39,500. You pay it when you sign the franchise agreement.
Source: dClutterfly Franchising, LLC, 2026 filing, page 9
Royalty and ongoing fees
| Royalty | 8% of gross revenue, paid monthly, plus $150 a month to the advertising fund (up to 3%) and local advertising of 3% of gross revenue. |
|---|---|
| Brand or marketing fund | $150 a month; it can rise to 3% of gross revenue. |
| Technology Fees | Currently, $210 per month. |
| Renewal Fee (Franchise Agreement) | $10,000 |
| Local Advertising Expenditures | Currently, 3% of Gross Revenue of the Franchised Business |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: dClutterfly Franchising, LLC, 2026 filing, page 11
Other fees as filed, from pages 11–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures dClutterfly publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: dClutterfly Franchising, LLC, 2026 filing, page 52
How dClutterfly compares
Of the 475 home service franchises on this site, dClutterfly is the 69th cheapest to open and the 385th largest by number of locations.
| Figure | dClutterfly | Typical home service brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $63K | $115K | $222K |
| Cost to open, high end | $192K | $202K | $477K |
| Franchise fee | $40K | $50K | $40K |
| Royalty | 8% | 7% | 6% |
| US locations | 2 | 40 | 21 |
| Shares earnings figures | Yes | 367 of 475 | 2,147 of 3,352 |
Typical is the median across the 475 brands in home service franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 0 (0) | 1 |
| 2024 | 0 (0) | 1 |
| 2025 | 1 (+1) | 1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: dClutterfly Franchising, LLC, 2026 filing, page 57
Where dClutterfly locations are
At the end of 2025, dClutterfly had locations in 1 state. The most are in California.
- California2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 1 | 1 | 2 |
Source: dClutterfly Franchising, LLC, 2026 filing, page 58
Who owns dClutterfly?
dClutterfly franchises are sold by dClutterfly Franchising, LLC.
From dClutterfly Franchising, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: dClutterfly Franchising, LLC, 2026 filing, litigation on page 9, bankruptcy on page 9
dClutterfly filings
The figures on this page come from dClutterfly Franchising, LLC’s 2026 filing, issued April 2, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 2, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
