Denino's franchise
2026 filing · April 30, 2026Shares sales figures
Denino's at a glance
A Staten Island-style pizzeria and tavern restaurant. At the end of 2025 there were 4 Denino's locations in the US, 1 franchised and 3 company-owned, so most are run by the company itself.
The business
- Franchisor
- Denino's Franchising, LLC
- The company that sells the franchises
- Typical size
- 4,500–5,500 sq ft
What you pay
- Cost to open
- $1.14M–$1.84M
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid weekly, falling to 5.5% above $1.5 million and 5% above $2 million a year, with a minimum of $1,000 a week
- Brand fund
- 0.5%
- 0.5% of gross sales, paid weekly; it can rise to 2%
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 4
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 3
- Change in 3 years
- 0
- Franchised locations, 2023–2025
- States
- 2
- Most in New Jersey and New York
From Denino's Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Denino's among all franchises with the same figure.
| Figure | Denino's | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,490,550 | Costs more than 89% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 4 | Fewer than 74% of franchises |
How much a Denino's franchise costs
Opening one Denino's costs an estimated $1,142,500 to $1,838,600. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and leasehold improvements ($550,000 to $950,000) and furniture, fixtures and equipment ($200,000 to $390,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Construction and Leasehold Improvements | $550,000 | $950,000 | |
| Lease Deposits – Three Months | $10,000 | $72,000 | |
| Furniture, Fixtures and Equipment | $200,000 | $390,000 | |
| Signage | $12,000 | $15,000 | |
| Computer, Software and Point of Sale System | $15,000 | $20,000 | |
| Grand Opening Marketing | $5,000 | ||
| Initial Inventory | $18,000 | $22,000 | |
| Utility Deposits | $4,500 | $5,500 | |
| Insurance Deposits – Three Months | $15,000 | $20,000 | |
| Travel for Initial Training | $500 | $9,100 | |
| Professional Fees | $15,000 | $30,000 | |
| Licenses and Permits | $2,500 | $5,000 | |
| Additional Funds – Three Months | $250,000 | ||
| Total | $1,142,500 | $1,838,600 | |
Source: Denino's Franchising, LLC, 2026 filing, page 18
Denino's franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Denino's Franchising, LLC, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly, falling to 5.5% above $1.5 million and 5% above $2 million a year, with a minimum of $1,000 a week. |
|---|---|
| Brand or marketing fund | 0.5% of gross sales, paid weekly; it can rise to 2%. |
| Technology | Up to $500 per month |
| Local Marketing | Minimum of $1,000 per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Denino's Franchising, LLC, 2026 filing, page 12
Other fees as filed, from pages 12–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Denino's publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Denino's Franchising, LLC, 2026 filing, page 47
- Estimate Estimated yearly sales per location
- $1.2M–$2.3M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | Denino's | Typical pizza brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | 0% / 0% | 0% / −3% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 2.8% / 9.1% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical pizza brand is the median of the 49 brands in pizza franchises with three years of counts.
How Denino's compares
Of the 122 pizza franchises on this site, Denino's is the 111th cheapest to open and the 96th largest by number of locations.
| Figure | Denino's | Typical pizza brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $1.14M | $349K | $222K |
| Cost to open, high end | $1.84M | $787K | $477K |
| Franchise fee | $45K | $30K | $40K |
| Royalty | 6% | 5% | 6% |
| Brand fund | 0.5% | 1.9% | 2% |
| US locations | 4 | 26 | 21 |
| Shares earnings figures | Yes | 63 of 122 | 2,147 of 3,352 |
Typical is the median across the 122 brands in pizza franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 1 (0) | 3 | 0 | 0 |
| 2024 | 1 (0) | 3 | 0 | 0 |
| 2025 | 1 (0) | 3 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: pizza franchise costs and franchise failure rates.
Source: Denino's Franchising, LLC, 2026 filing, page 50
Where Denino's locations are
At the end of 2025, Denino's had locations in 2 states. The most are in New Jersey and New York.
- New Jersey2
- New York2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New Jersey | 0 | 2 | 2 |
| New York | 1 | 1 | 2 |
Source: Denino's Franchising, LLC, 2026 filing, page 50
Who owns Denino's?
Denino's franchises are sold by Denino's Franchising, LLC.
From Denino's Franchising, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 11. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Denino's Franchising, LLC, 2026 filing, litigation on page 11, bankruptcy on page 11
Denino's filings
The figures on this page come from Denino's Franchising, LLC’s 2026 filing, issued April 30, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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