Destination by Hyatt franchise
A resort or hotel retaining its own name within the Destination by Hyatt collection. At the end of 2025 there were 14 Destination by Hyatt locations in the US, 5 franchised and 9 company-owned, so most are run by the company itself.
- Cost to open
- $93.5M–$153.4M
- Franchise fee
- $120,000
- Royalty
- 7% of channel-booking room revenue
- Locations, 2025
- 14+4 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From HYATT FRANCHISING, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Destination by Hyatt franchise costs
Opening 300-room hotel costs an estimated $93,512,793 to $153,424,221. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 40
Destination by Hyatt franchise fee
The franchise fee is $120,000, 300 rooms at $400 per room; $100,000 minimum.. You pay it when you sign the franchise agreement.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 15
Royalty and ongoing fees
| Royalty | 7% of gross rooms revenue generated from qualifying channel bookings; loyalty and other service fees are separate. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 20
Sales and earnings
No figures Destination by Hyatt does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 83
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 3 (+2) | 11 | 0 |
| 2024 | 4 (+1) | 10 | 0 |
| 2025 | 5 (+1) | 9 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 84
How Destination by Hyatt compares
Of the 45 hotel franchises on this site, Destination by Hyatt is the most expensive to open and the 28th largest by number of locations.
| Measure | Destination by Hyatt | Typical hotel |
|---|---|---|
| Cost to open, low end | $93.5M | $9.16M |
| Closed or left per year | 0% | 3.8% |
| Change in franchised locations, 3 yrs | +400% | +13.5% |
| Shares earnings figures | No | 27 of 45 |
Typical is the median across the 45 brands in hotel franchises.
