The Unbound Collection by Hyatt franchise
An independently named upscale hotel affiliated with Hyatt’s Unbound Collection. At the end of 2025 there were 18 The Unbound Collection by Hyatt locations in the US, 10 franchised and 8 company-owned.
- Cost to open
- $70.4M–$125.2M
- Franchise fee
- $100,000
- Royalty
- 7% of channel-booking room revenue
- Locations, 2025
- 18+4 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From HYATT FRANCHISING, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a The Unbound Collection by Hyatt franchise costs
Opening one The Unbound Collection by Hyatt costs an estimated $70,395,993 to $125,169,001. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 38
The Unbound Collection by Hyatt franchise fee
The franchise fee is $100,000, Minimum application fee; actual fee is $400 per room if greater.. You pay it when you sign the franchise agreement.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 15
Royalty and ongoing fees
| Royalty | 7% of gross rooms revenue generated from qualifying channel bookings; loyalty and other service fees are separate. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 19
Sales and earnings
Shares figures The Unbound Collection by Hyatt publishes sales or earnings figures for its locations: The performance cohort includes US and Canadian hotels; the location series is the US outlet table.. The full tables, with notes on which locations are counted, are in its filing.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 83
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 8 (+2) | 8 | 0 |
| 2024 | 10 (+2) | 8 | 0 |
| 2025 | 10 (0) | 8 | 1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 89
How The Unbound Collection by Hyatt compares
Of the 45 hotel franchises on this site, The Unbound Collection by Hyatt is the 43rd cheapest to open and the 25th largest by number of locations.
| Measure | The Unbound Collection by Hyatt | Typical hotel |
|---|---|---|
| Cost to open, low end | $70.4M | $9.16M |
| Closed or left per year | 3.3% | 3.8% |
| Change in franchised locations, 3 yrs | +66.7% | +13.5% |
| Shares earnings figures | Yes | 27 of 45 |
Typical is the median across the 45 brands in hotel franchises.
