Explore Elite Dealership franchise
2026 filing · March 10, 2026Growing
Explore Elite Dealership at a glance
A dealership selling and installing Leisure Pools or Aviva Pools swimming pools and spas for homes and businesses. At the end of 2025 there were 15 Explore Elite Dealership locations in the US, all franchised.
The business
- Industry
- Retail
- Franchisor
- Explore Industries Elite USA, Inc
- The company that sells the franchises
What you pay
- Cost to open
- $151K–$287K
- Fee, build-out and opening working capital
- Franchise fee
- $100,000
- Paid once, when you sign
- Royalty
- $2,500 a month
- No percentage royalty: a $2,500 monthly brand support fee, plus minimum yearly pool purchases for resale
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 15
- Franchised and company-owned
- Franchised
- 15
- Company-owned
- 0
- Change in 3 years
- +15
- Franchised locations, 2023–2025
- States
- 10
- Most in Indiana, Kentucky and Ohio
From Explore Industries Elite USA, Inc’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Explore Elite Dealership among all franchises with the same figure.
| Figure | Explore Elite Dealership | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $218,950 | Costs less than 67% of franchises |
| Franchise feePaid once, when you sign | $100,000 | Higher than 98% of franchises |
| US locationsFranchised and company-owned | 15 | Fewer than 55% of franchises |
How much a Explore Elite Dealership franchise costs
Opening one Explore Elite Dealership costs an estimated $150,900 to $287,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial license fee ($100,000) and additional funds (working capital) ($31,550 to $67,500). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial License Fee | $100,000 | ||
| Utility and security Deposits | $500 | $1,500 | |
| Leasehold Improvements | $0 | ||
| Signage | $0 | $10,000 | |
| Furniture and Fixtures | $1,000 | $10,000 | |
| Computers and Tech Set-Up Fee | $100 | $7,500 | |
| Vehicle(s) & Vehicle Signage | $1,000 | $50,000 | |
| Insurance | $3,300 | $11,500 | |
| Installation Tools | $2,500 | $5,000 | |
| Business licenses and permits | $500 | $1,000 | |
| Professional Fees | $1,500 | $2,500 | |
| Initial Inventory | $0 | $5,000 | |
| Travel and Living Expenses For Initial Training | $3,000 | $9,000 | |
| Initial Launch Marketing Expenses | $5,000 | ||
| Marketing Presentation Folders | $1,000 | $1,500 | |
| Additional Funds (Working Capital) | $31,550 | $67,500 | |
| Total | $150,900 | $287,000 | |
Source: Explore Industries Elite USA, Inc, 2026 filing, page 14
Explore Elite Dealership franchise fee
The franchise fee is $100,000. You pay it when you sign the franchise agreement.
Source: Explore Industries Elite USA, Inc, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | No percentage royalty: a $2,500 monthly brand support fee, plus minimum yearly pool purchases for resale. |
|---|---|
| Additional Training Fee | Up to $2,500 per trainer per day |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Explore Industries Elite USA, Inc, 2026 filing, page 12
Other fees as filed, from page 12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Explore Elite Dealership does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Explore Industries Elite USA, Inc, 2026 filing, page 29
How Explore Elite Dealership compares
Of the 302 retail franchises on this site, Explore Elite Dealership is the 101st cheapest to open and the 185th largest by number of locations.
| Figure | Explore Elite Dealership | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $151K | $198K | $222K |
| Cost to open, high end | $287K | $425K | $477K |
| Franchise fee | $100K | $35K | $40K |
| US locations | 15 | 38 | 21 |
| Shares earnings figures | No | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 0 | 0 | 0 |
| 2024 | 0 (0) | 0 | 0 | 0 |
| 2025 | 15 (+15) | 0 | +15 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Explore Industries Elite USA, Inc, 2026 filing, page 30
Where Explore Elite Dealership locations are
At the end of 2025, Explore Elite Dealership had franchised locations in 10 states. The most are in Indiana, Kentucky and Ohio.
- Indiana4
- Kentucky2
- Ohio2
- Colorado1
- Florida1
- Georgia1
| State | Franchised |
|---|---|
| Indiana | 4 |
| Kentucky | 2 |
| Ohio | 2 |
| Colorado | 1 |
| Florida | 1 |
| Georgia | 1 |
| Massachusetts | 1 |
| Mississippi | 1 |
| South Carolina | 1 |
| Tennessee | 1 |
Source: Explore Industries Elite USA, Inc, 2026 filing, page 31
Who owns Explore Elite Dealership?
Explore Elite Dealership franchises are sold by Explore Industries Elite USA, Inc.
From Explore Industries Elite USA, Inc’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 11. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Explore Industries Elite USA, Inc, 2026 filing, litigation on page 11, bankruptcy on page 11
Explore Elite Dealership filings
The figures on this page come from Explore Industries Elite USA, Inc’s 2026 filing, issued March 10, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 10, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
