Facialworks franchise
2024 filing · January 18, 2024Shares sales figures
Facialworks at a glance
A facial bar and treatment studio offering clean, non-invasive facials and skin treatments. At the end of 2023 there were 4 Facialworks locations in the US, all company-owned.
The business
- Franchisor
- Facialworks Franchising LLC
- The company that sells the franchises
- Current franchisor selling since
- 2023
- Franchisor based in
- Newport Beach, California
- Typical size
- 1,000–1,500 sq ft
What you pay
- Cost to open
- $436K–$854K
- Fee, build-out and opening working capital
- Franchise fee
- $60,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, with a monthly minimum that rises with months of operation
- Brand fund
- 1%
- 1% of gross sales, paid monthly; it can rise to 2%
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 4
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 4
- Change in 3 years
- 0
- Franchised locations, 2021–2023
- States
- 1
- Most in California
From Facialworks Franchising LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Facialworks among all franchises with the same figure.
| Figure | Facialworks | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $644,650 | Costs more than 73% of franchises |
| Franchise feePaid once, when you sign | $60,000 | Higher than 88% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 4 | Fewer than 74% of franchises |
How much a Facialworks franchise costs
Opening one Facialworks costs an estimated $435,600 to $853,700. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($150,000 to $315,000) and furniture, fixtures, and equipment ($75,000 to $200,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $60,000 | ||
| Initial Training Fee | $10,000 | ||
| Travel Expenses to Corporate Training | $3,000 | $6,000 | |
| Lease and Utility Deposits | $5,000 | $20,000 | |
| Rent – Three Months | $5,000 | $20,000 | |
| Design, Architecture, and Engineering | $10,000 | $20,000 | |
| Leasehold Improvements | $150,000 | $315,000 | |
| Project Management | $0 | $20,000 | |
| Furniture, Fixtures, and Equipment | $75,000 | $200,000 | |
| Permits and Permit Management | $4,000 | $6,000 | |
| Signage | $10,000 | $17,500 | |
| Pre-Opening Sales Kit | $7,500 | $10,000 | |
| Initial Inventory | $20,000 | $30,000 | |
| Computer, Software, and Point of Sale System | $3,500 | $7,000 | |
| Insurance Deposits – Three Months | $600 | $1,200 | |
| Initial Marketing Spend | $25,000 | $30,000 | |
| Professional Fees and Business Permits | $4,000 | $6,000 | |
| Additional Funds – Three Months | $43,000 | $75,000 | |
| Total | $435,600 | $853,700 | |
Source: Facialworks Franchising LLC, 2024 filing, page 17
Facialworks franchise fee
The franchise fee is $60,000. You pay it when you sign the franchise agreement.
Source: Facialworks Franchising LLC, 2024 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of gross sales, with a monthly minimum that rises with months of operation. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid monthly; it can rise to 2%. |
| Technology | Up to $600 per month, currently $250 per month |
| Additional Employee Initial Training | Our then current training fee, currently $1,500 per person per day |
| Franchisee Directed Local Marketing | Not less than $1,000 per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Facialworks Franchising LLC, 2024 filing, page 12
Other fees as filed, from page 12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Facialworks publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Facialworks Franchising LLC, 2024 filing, page 47
How Facialworks compares
Of the 101 salon franchises on this site, Facialworks is the 77th cheapest to open and the 69th largest by number of locations.
| Figure | Facialworks | Typical salon brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $436K | $303K | $222K |
| Cost to open, high end | $854K | $531K | $477K |
| Franchise fee | $60K | $45K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 4 | 26 | 21 |
| Shares earnings figures | Yes | 75 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in salon franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 4 | 0 | 0 |
| 2022 | 0 (0) | 4 | 0 | 0 |
| 2023 | 0 (0) | 4 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Facialworks Franchising LLC, 2024 filing, page 56
Where Facialworks locations are
At the end of 2023, Facialworks had locations in 1 state. The most are in California.
- California4
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 0 | 4 | 4 |
Source: Facialworks Franchising LLC, 2024 filing, page 57
Who owns Facialworks?
Facialworks franchises are sold by Facialworks Franchising LLC. It is a subsidiary of Facialworks Holdings LLC.
From Facialworks Franchising LLC’s 2024 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Facialworks Franchising LLC, 2024 filing, litigation on page 10, bankruptcy on page 10
Facialworks filings
The figures on this page come from Facialworks Franchising LLC’s 2024 filing, issued January 18, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | January 18, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other salon franchises
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Facialworks is also on these lists: spa franchises.