Flowers Baking Co. of Norfolk franchise
2025 filing · May 1, 2025Shares sales figures
Flowers Baking Co. of Norfolk at a glance
A bakery route distributorship delivering Flowers bakery products to retail stores, restaurants and military and institutional customers in a set territory. At the end of 2024 there were 162 Flowers Baking Co. of Norfolk locations in the US, 160 franchised and 2 company-owned.
The business
- Franchisor
- Flowers Baking Co. of Norfolk, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $58K–$286K
- Fee, build-out and opening working capital
- Franchise fee
- $50K–$150K
- Set at 10 times the territory's average weekly net sales
- Royalty
- No royalty
- No royalty: distributors earn the margin on the bakery products they buy and resell, and pay weekly warehouse ($40–$60) and administrative ($30–$50) fees
- Brand fund
- None now
- No brand fund
Where it is
- US locations, 2024
- 162
- Franchised and company-owned
- Franchised
- 160
- Company-owned
- 2
- States
- 5
- Most in Virginia, North Carolina and Delaware
From Flowers Baking Co. of Norfolk, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Flowers Baking Co. of Norfolk among all franchises with the same figure.
| Figure | Flowers Baking Co. of Norfolk | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $172,020 | Costs less than 74% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| US locationsFranchised and company-owned | 162 | More than 83% of franchises |
How much a Flowers Baking Co. of Norfolk franchise costs
Opening one Flowers Baking Co. of Norfolk costs an estimated $58,440 to $285,600. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are initial franchise fee ($50,000 to $150,000) and vehicle(s) ($0 to $100,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $50,000 | $150,000 | |
| Business Licenses, Incorporation Fees, Other Prepaid Expenses | $0 | $1,500 | |
| Additional Funds/Three Months | $2,900 | $3,500 | |
| Opening Inventory | $5,000 | $30,000 | |
| Vehicle(s) | $0 | $100,000 | |
| Initial Insurance Coverage | $40 | $100 | |
| Processing Fee | $500 | ||
| Total | $58,440 | $285,600 | |
Source: Flowers Baking Co. of Norfolk, LLC, 2025 filing, page 10
Flowers Baking Co. of Norfolk franchise fee
The franchise fee is $50,000 to $150,000, set at 10 times the territory's average weekly net sales. You pay it when you sign the franchise agreement.
Source: Flowers Baking Co. of Norfolk, LLC, 2025 filing, page 9
Royalty and ongoing fees
| Royalty | No royalty: distributors earn the margin on the bakery products they buy and resell, and pay weekly warehouse ($40–$60) and administrative ($30–$50) fees. |
|---|---|
| Brand or marketing fund | No brand fund |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Flowers Baking Co. of Norfolk, LLC, 2025 filing, pages 9 and 18
Sales and earnings
Shares figures Flowers Baking Co. of Norfolk publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Flowers Baking Co. of Norfolk, LLC, 2025 filing, page 33
- Estimate Estimated yearly sales per location
- $390K–$680K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Flowers Baking Co. of Norfolk compares
Of the 112 bakery franchises on this site, Flowers Baking Co. of Norfolk is the 3rd cheapest to open and the 18th largest by number of locations.
| Figure | Flowers Baking Co. of Norfolk | Typical bakery brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $58K | $341K | $222K |
| Cost to open, high end | $286K | $720K | $477K |
| Franchise fee | $50K | $40K | $40K |
| US locations | 162 | 16 | 21 |
| Change in franchised locations, 0 yrs | −2.4% | +4.3% | – |
| Shares earnings figures | Yes | 74 of 112 | 2,147 of 3,352 |
Typical is the median across the 112 brands in bakery franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2022 | 161 (−3) | 2 |
| 2023 | 159 (−2) | 3 |
| 2024 | 160 (+1) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Flowers Baking Co. of Norfolk, LLC, 2025 filing, page 34
Where Flowers Baking Co. of Norfolk locations are
At the end of 2024, Flowers Baking Co. of Norfolk had locations in 5 states. The most are in Virginia, North Carolina and Delaware.
- Virginia138
- North Carolina10
- Delaware6
- Maryland4
- West Virginia4
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Virginia | 136 | 2 | 138 |
| North Carolina | 10 | 0 | 10 |
| Delaware | 6 | 0 | 6 |
| Maryland | 4 | 0 | 4 |
| West Virginia | 4 | 0 | 4 |
Source: Flowers Baking Co. of Norfolk, LLC, 2025 filing, page 35
Who owns Flowers Baking Co. of Norfolk?
Flowers Baking Co. of Norfolk franchises are sold by Flowers Baking Co. of Norfolk, LLC.
From Flowers Baking Co. of Norfolk, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Flowers Baking Co. of Norfolk, LLC, 2025 filing, litigation on page 8, bankruptcy on page 8
Flowers Baking Co. of Norfolk filings
The figures on this page come from Flowers Baking Co. of Norfolk, LLC’s 2025 filing, issued May 1, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | May 1, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other bakery franchises
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Flowers Baking Co. of Norfolk is also on these lists: business services franchises, food franchises.