Peace, Love & Little Donuts franchise
2022 filing · May 1, 2022Fewer locationsShares sales figures
Peace, Love & Little Donuts at a glance
A donut and coffee shop. At the end of 2021 there were 27 Peace, Love & Little Donuts locations in the US, 24 franchised and 3 company-owned.
The business
- Franchisor
- Peace, Love and Little Donuts, LLC
- The company that sells the franchises
- Franchising since
- 2016
- 6 years of selling franchises
- Franchisor based in
- Moon Township, Pennsylvania
What you pay
- Cost to open
- $121K–$235K
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 6%
- The greater of 6% of gross revenues or $100 a week (adjusted yearly for inflation), paid monthly
- Brand fund
- Yes
- 1% of gross revenue or $25 a week, whichever is more
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 27
- Franchised and company-owned
- Franchised
- 24
- Company-owned
- 3
- Change in 3 years
- −1
- Franchised locations, 2019–2021
- States
- 11
- Most in Ohio, Pennsylvania and Colorado
Support and records
From Peace, Love and Little Donuts, LLC’s 2022 filing; revenue and net income from its audited financial statements, page 98; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Peace, Love & Little Donuts among all franchises with the same figure.
| Figure | Peace, Love & Little Donuts | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $178,150 | Costs less than 73% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 27 | More than 54% of franchises |
How much a Peace, Love & Little Donuts franchise costs
Opening one Peace, Love & Little Donuts costs an estimated $121,200 to $235,100. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are real estate and leasehold improvementsB) ($25,000 to $60,000) and equipmentC) ($35,000 to $55,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Fee | $40,000 | ||
| Travel & Living Expenses While Attending Initial Training | $500 | $2,000 | |
| Real Estate and Leasehold ImprovementsB) | $25,000 | $60,000 | |
| EquipmentC) | $35,000 | $55,000 | |
| POS, Cameras & Software | $1,500 | $2,500 | |
| Signs | $2,500 | $15,000 | |
| Licenses and Permits | $200 | $600 | |
| Grand OpeningE) | $3,000 | $8,500 | |
| InsuranceF) | $500 | $1,500 | |
| Professional Services,G) | $1,000 | $5,000 | |
| Opening Inventory of Supplies | $4,000 | $10,000 | |
| Additional Funds (3 months)H) | $5,000 | $25,000 | |
| Miscellaneous Opening CostsI) | $3,000 | $10,000 | |
| Total | $121,200 | $235,100 | |
Source: Peace, Love and Little Donuts, LLC, 2022 filing, page 12
Peace, Love & Little Donuts franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Peace, Love and Little Donuts, LLC, 2022 filing, page 7
Royalty and ongoing fees
| Royalty | The greater of 6% of gross revenues or $100 a week (adjusted yearly for inflation), paid monthly. |
|---|---|
| Brand or marketing fund | 1% of gross revenue or $25 a week, whichever is more. |
| TransferF) | $7,500 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Peace, Love and Little Donuts, LLC, 2022 filing, page 8
Other fees as filed, from page 9. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Peace, Love & Little Donuts publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Peace, Love and Little Donuts, LLC, 2022 filing, page 30
- Estimate Estimated yearly sales per location
- $200K–$280K
Estimated from the royalties the franchisor collected in 2021 at its 6% royalty rate, over about 26 franchised locations.
Source: Peace, Love and Little Donuts, LLC, 2022 filing, page 98
SBA loans to Peace, Love & Little Donuts franchisees
Lenders approved 9 SBA 7(a) loans for Peace, Love & Little Donuts franchisees from 2017 to 2021, $1.34M in all. All 6 that have ended were paid in full; none was charged off. The other 3 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2021 / 2019–2021. Typical means the median: half of brands are above it, half below.
| Measure | Peace, Love & Little Donuts | Typical donut brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −11% / −4% | +3.3% / +8.1% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 15% / 36% | 2% / 22% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical donut brand is the median of the 5 brands in donut franchises with three years of counts.
How Peace, Love & Little Donuts compares
Of the 14 donut franchises on this site, Peace, Love & Little Donuts is the 2nd cheapest to open and the 8th largest by number of locations.
| Figure | Peace, Love & Little Donuts | Typical donut brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $121K | $416K | $222K |
| Cost to open, high end | $235K | $652K | $477K |
| Franchise fee | $40K | $40K | $40K |
| Royalty | 6% | 5.9% | 6% |
| US locations | 27 | 42 | 21 |
| Shares earnings figures | Yes | 9 of 14 | 2,147 of 3,352 |
Typical is the median across the 14 brands in donut franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 27 (+2) | 3 | +4 | −2 |
| 2020 | 27 (0) | 3 | +3 | −3 |
| 2021 | 24 (−3) | 3 | +1 | −4 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Peace, Love and Little Donuts, LLC, 2022 filing, page 32
Where Peace, Love & Little Donuts locations are
At the end of 2021, Peace, Love & Little Donuts had locations in 11 states. The most are in Ohio, Pennsylvania and Colorado.
- Ohio10
- Pennsylvania5
- Colorado2
- Michigan2
- Kentucky1
- Louisiana1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Ohio | 10 | 0 | 10 |
| Pennsylvania | 2 | 3 | 5 |
| Colorado | 2 | 0 | 2 |
| Michigan | 2 | 0 | 2 |
| Kentucky | 1 | 0 | 1 |
| Louisiana | 1 | 0 | 1 |
| New York | 1 | 0 | 1 |
| South Carolina | 1 | 0 | 1 |
| Tennessee | 1 | 0 | 1 |
| Texas | 1 | 0 | 1 |
All 11 states
| West Virginia | 1 |
|---|
Source: Peace, Love and Little Donuts, LLC, 2022 filing, page 33
Who owns Peace, Love & Little Donuts?
Peace, Love & Little Donuts franchises are sold by Peace, Love and Little Donuts, LLC. Its filing names no parent company.
From Peace, Love and Little Donuts, LLC’s 2022 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 7. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Peace, Love and Little Donuts, LLC, 2022 filing, litigation on page 7, bankruptcy on page 7
Peace, Love & Little Donuts filings
The figures on this page come from Peace, Love and Little Donuts, LLC’s 2022 filing, issued May 1, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | May 1, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other donut franchises
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Peace, Love & Little Donuts is also on these lists: bakery franchises, food franchises.