Foliage Design Systems franchise
2023 filing · February 10, 2023Fewer locationsShares sales figures
Foliage Design Systems at a glance
An interior plant business that sells, leases and maintains plants for offices and other businesses. At the end of 2022 there were 22 Foliage Design Systems locations in the US, 19 franchised and 3 company-owned.
The business
- Industry
- Business services
- Franchisor
- Foliage Design Systems Franchise Company
- The company that sells the franchises
- Franchising since
- 1980
- 43 years of selling franchises
What you pay
- Cost to open
- $44K–$64K
- Fee, build-out and opening working capital
- Franchise fee
- $20,000
- For a territory of 400,000 people, higher for larger territories
- Royalty
- 6%
- 6% of gross revenue, paid monthly
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 22
- Franchised and company-owned
- Franchised
- 19
- Company-owned
- 3
- Change in 3 years
- −6
- Franchised locations, 2020–2022
- States
- 15
- Most in Florida, New Jersey and Tennessee
From Foliage Design Systems Franchise Company’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Foliage Design Systems among all franchises with the same figure.
| Figure | Foliage Design Systems | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $54,400 | Costs less than 96% of franchises |
| Franchise feePaid once, when you sign | $20,000 | Lower than 89% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 22 | More than 51% of franchises |
How much a Foliage Design Systems franchise costs
Opening one Foliage Design Systems costs an estimated $44,400 to $64,400. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the franchises under $50K.
The biggest costs are initial franchise fee ($20,000) and additional funds 15 - 3 months ($3,600 to $7,200). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $20,000 | ||
| Equipment, Furniture and Fixtures | $2,000 | $5,000 | |
| Cargo Van or Truck | $1,500 | ||
| Real Property | $1,800 | $3,600 | |
| Leasehold Improvements; Construction Costs | $2,500 | $5,000 | |
| Signage | $1,000 | $1,500 | |
| Opening Inventory – Plants & Planters | $1,500 | $2,000 | |
| Opening Inventory – Marketing Brochures & Materials | $300 | $500 | |
| Travel and Initial Training Expenses | $1,500 | $2,000 | |
| Insurance | $1,500 | $2,500 | |
| Utility/Security Deposits | $1,500 | $2,500 | |
| Professional Fees | $2,500 | $5,000 | |
| Supplies | $700 | $1,100 | |
| Miscellaneous Opening Costs | $2,500 | $5,000 | |
| Additional Funds 15 - 3 months | $3,600 | $7,200 | |
| Total | $44,400 | $64,400 | |
Source: Foliage Design Systems Franchise Company, 2023 filing, page 15
Foliage Design Systems franchise fee
The franchise fee is $20,000, for a territory of 400,000 people, higher for larger territories. You pay it when you sign the franchise agreement.
Source: Foliage Design Systems Franchise Company, 2023 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of gross revenue, paid monthly. |
|---|---|
| Transfer Fee | $5,000 |
| Local Advertising | Minimum of 1% of Gross Revenue |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Foliage Design Systems Franchise Company, 2023 filing, page 11
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Foliage Design Systems publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Foliage Design Systems Franchise Company, 2023 filing, page 35
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | Foliage Design Systems | Typical business services brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −5% / −24% | 0% / +3.6% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 5% / 24% | 5.9% / 25% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical business services brand is the median of the 114 brands in business services franchises with three years of counts.
How Foliage Design Systems compares
Of the 324 business services franchises on this site, Foliage Design Systems is the 73rd cheapest to open and the 167th largest by number of locations.
| Figure | Foliage Design Systems | Typical business services brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $44K | $77K | $222K |
| Cost to open, high end | $64K | $136K | $477K |
| Franchise fee | $20K | $45K | $40K |
| Royalty | 6% | 7% | 6% |
| US locations | 22 | 32 | 21 |
| Shares earnings figures | Yes | 187 of 324 | 2,147 of 3,352 |
Typical is the median across the 324 brands in business services franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 22 (−3) | 3 | 0 | −3 |
| 2021 | 20 (−2) | 3 | 0 | −2 |
| 2022 | 19 (−1) | 3 | 0 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Foliage Design Systems Franchise Company, 2023 filing, page 38
Where Foliage Design Systems locations are
At the end of 2022, Foliage Design Systems had locations in 15 states. The most are in Florida, New Jersey and Tennessee.
- Florida6
- New Jersey2
- Tennessee2
- Alabama1
- Delaware1
- Georgia1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Florida | 4 | 2 | 6 |
| New Jersey | 2 | 0 | 2 |
| Tennessee | 2 | 0 | 2 |
| Alabama | 1 | 0 | 1 |
| Delaware | 1 | 0 | 1 |
| Georgia | 0 | 1 | 1 |
| Illinois | 1 | 0 | 1 |
| Maryland | 1 | 0 | 1 |
| Michigan | 1 | 0 | 1 |
| Mississippi | 1 | 0 | 1 |
All 15 states
| New York | 1 |
|---|---|
| North Carolina | 1 |
| Pennsylvania | 1 |
| South Carolina | 1 |
| Texas | 1 |
Source: Foliage Design Systems Franchise Company, 2023 filing, page 39
Who owns Foliage Design Systems?
Foliage Design Systems franchises are sold by Foliage Design Systems Franchise Company. Its filing names no parent company.
From Foliage Design Systems Franchise Company’s 2023 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Foliage Design Systems Franchise Company, 2023 filing, litigation on page 11, bankruptcy on page 11
Foliage Design Systems filings
The figures on this page come from Foliage Design Systems Franchise Company’s 2023 filing, issued February 10, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | February 10, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
