Fruitfull franchise
2024 filing · April 12, 2024Fewer locations
Fruitfull at a glance
A distribution business that places freezers in stores and sells Fruitfull frozen fruit bars, confection bars and snacks through them. At the end of 2023 there were 16 Fruitfull locations in the US, 15 franchised and 1 company-owned.
The business
- Franchisor
- Happy & Healthy Products, Inc
- The company that sells the franchises
What you pay
- Cost to open
- $91K–$112K
- A Classic franchise
- Franchise fee
- $25,000
- For a Classic franchise ($50,000 for Premier)
- Royalty
- No royalty
- No royalty; an advertising fee of the greater of $600 a year or 2% of purchases for a Classic franchise ($1,200 or 2% for Premier), paid in three instalments
- Brand fund
- Yes
- 2% of the prior year's purchases or $600 a year, whichever is more
- Renewal fee
- See terms
- Classic: $1,000 Premier: $2,500
- Agreement length
- 5 years
Where it is
- US locations, 2023
- 16
- Franchised and company-owned
- Franchised
- 15
- Company-owned
- 1
- Change in 3 years
- −17
- Franchised locations, 2021–2023
- States
- 13
- Most in California, Massachusetts and Texas
From Happy & Healthy Products, Inc’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Fruitfull among all franchises with the same figure.
| Figure | Fruitfull | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $101,595 | Costs less than 87% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| US locationsFranchised and company-owned | 16 | Fewer than 54% of franchises |
How much a Fruitfull franchise costs
Opening a Classic franchise costs an estimated $90,970 to $112,220. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
Source: Happy & Healthy Products, Inc, 2024 filing, page 15
Fruitfull franchise fee
The franchise fee is $25,000, for a Classic franchise ($50,000 for Premier). You pay it when you sign the franchise agreement.
Source: Happy & Healthy Products, Inc, 2024 filing, page 10
Royalty and ongoing fees
| Royalty | No royalty; an advertising fee of the greater of $600 a year or 2% of purchases for a Classic franchise ($1,200 or 2% for Premier), paid in three instalments. |
|---|---|
| Brand or marketing fund | 2% of the prior year's purchases or $600 a year, whichever is more. |
| Technology Fee | Classic: Currently, $50 per month Premier: Currently, $100 per month |
| Transfer | $8,500 and up to $25,000 if the Company obtains the lead |
| Renewal Fee | Classic: $1,000 Premier: $2,500 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Happy & Healthy Products, Inc, 2024 filing, page 11
Other fees as filed, from pages 12–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Fruitfull does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Happy & Healthy Products, Inc, 2024 filing, page 39
- Estimate Estimated yearly sales per location
- $220K–$400K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | Fruitfull | Typical retail brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −35% / −53% | −0.4% / 0% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 39% / 63% | 5.4% / 18% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical retail brand is the median of the 114 brands in retail franchises with three years of counts.
How Fruitfull compares
Of the 302 retail franchises on this site, Fruitfull is the 48th cheapest to open and the 180th largest by number of locations.
| Figure | Fruitfull | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $91K | $198K | $222K |
| Cost to open, high end | $112K | $425K | $477K |
| Franchise fee | $25K | $35K | $40K |
| US locations | 16 | 38 | 21 |
| Shares earnings figures | No | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 29 (−3) | 1 | +2 | −5 |
| 2022 | 23 (−6) | 1 | 0 | −6 |
| 2023 | 15 (−8) | 1 | +1 | −9 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Happy & Healthy Products, Inc, 2024 filing, page 40
Where Fruitfull locations are
At the end of 2023, Fruitfull had locations in 13 states. The most are in California, Massachusetts and Texas.
- California2
- Massachusetts2
- Texas2
- Alabama1
- Arizona1
- Florida1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 2 | 0 | 2 |
| Massachusetts | 2 | 0 | 2 |
| Texas | 2 | 0 | 2 |
| Alabama | 1 | 0 | 1 |
| Arizona | 1 | 0 | 1 |
| Florida | 0 | 1 | 1 |
| Nebraska | 1 | 0 | 1 |
| Nevada | 1 | 0 | 1 |
| North Carolina | 1 | 0 | 1 |
| Pennsylvania | 1 | 0 | 1 |
All 13 states
| Rhode Island | 1 |
|---|---|
| Tennessee | 1 |
| Virginia | 1 |
Source: Happy & Healthy Products, Inc, 2024 filing, page 41
Who owns Fruitfull?
Fruitfull franchises are sold by Happy & Healthy Products, Inc.
From Happy & Healthy Products, Inc’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 10. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Happy & Healthy Products, Inc, 2024 filing, litigation on page 10, bankruptcy on page 10
Fruitfull filings
The figures on this page come from Happy & Healthy Products, Inc’s 2024 filing, issued April 12, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 12, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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