Point 5 franchise
2025 filing · May 15, 2025GrowingShares sales figures
Point 5 at a glance
A shop selling non-alcoholic drinks and products, with tastings and private events, for people cutting back on alcohol or not drinking. At the end of 2024 there were 2 Point 5 locations in the US, 1 franchised and 1 company-owned.
The business
- Industry
- Retail
- Franchisor
- Point 5 Franchise, LLC
- The company that sells the franchises
- Franchising since
- 2024
- Franchisor based in
- Richmond, Virginia
What you pay
- Cost to open
- $67K–$134K
- Fee, build-out and opening working capital
- Franchise fee
- $15,000
- Paid once, when you sign
- Royalty
- 3%
- 3% of gross sales, paid monthly, plus 1% to the marketing fund and 1% on local marketing
- Brand fund
- 1%
- 1% of gross sales, paid monthly
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 2
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 1
- Change in 3 years
- +1
- Franchised locations, 2022–2024
- States
- 2
- Most in New Jersey and Virginia
From Point 5 Franchise, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Point 5 among all franchises with the same figure.
| Figure | Point 5 | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $100,550 | Costs less than 87% of franchises |
| Franchise feePaid once, when you sign | $15,000 | Lower than 93% of franchises |
| RoyaltyShare of sales paid to the franchisor | 3% | Lower than 98% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a Point 5 franchise costs
Opening one Point 5 costs an estimated $67,350 to $133,750. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
Source: Point 5 Franchise, LLC, 2025 filing, page 16
Point 5 franchise fee
The franchise fee is $15,000. You pay it when you sign the franchise agreement.
Source: Point 5 Franchise, LLC, 2025 filing, page 11
Royalty and ongoing fees
| Royalty | 3% of gross sales, paid monthly, plus 1% to the marketing fund and 1% on local marketing. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid monthly. |
| Software subscription | Currently, $1,500 - $2,000 per year |
| Transfer fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Replacement/Additional Training fee | Currently, $300 per day |
| Local Marketing/Required Spending | 1% of your gross sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Point 5 Franchise, LLC, 2025 filing, page 11
Other fees as filed, from pages 11–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Point 5 publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Point 5 Franchise, LLC, 2025 filing, page 37
How Point 5 compares
Of the 302 retail franchises on this site, Point 5 is the 31st cheapest to open and the 250th largest by number of locations.
| Figure | Point 5 | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $67K | $198K | $222K |
| Cost to open, high end | $134K | $425K | $477K |
| Franchise fee | $15K | $35K | $40K |
| Royalty | 3% | 5.7% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 2 | 38 | 21 |
| Shares earnings figures | Yes | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 1 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
| 2024 | 1 (+1) | 1 | +1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Point 5 Franchise, LLC, 2025 filing, page 39
Where Point 5 locations are
At the end of 2024, Point 5 had locations in 2 states. The most are in New Jersey and Virginia.
- New Jersey1
- Virginia1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New Jersey | 1 | 0 | 1 |
| Virginia | 0 | 1 | 1 |
Source: Point 5 Franchise, LLC, 2025 filing, page 40
Who owns Point 5?
Point 5 franchises are sold by Point 5 Franchise, LLC. Its filing names no parent company.
From Point 5 Franchise, LLC’s 2025 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Point 5 Franchise, LLC, 2025 filing, litigation on page 10, bankruptcy on page 11
Point 5 filings
The figures on this page come from Point 5 Franchise, LLC’s 2025 filing, issued May 15, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | May 15, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
