Green Motion franchise
2026 filing · April 30, 2026Growing
Green Motion at a glance
A car and van rental business serving local drivers, tourists and business customers. At the end of 2025 there were 6 Green Motion locations in the US, 2 franchised and 4 company-owned, so most are run by the company itself.
The business
- Franchisor
- Green Motion North America LLC
- The company that sells the franchises
- Franchising since
- 2023
- 3 years of selling franchises
- Typical size
- 300–1,500 sq ft
What you pay
- Cost to open
- $171K–$1.55M
- Fee, build-out and opening working capital
- Franchise fee
- $10K–$800K
- Set by the trade area, population and market
- Royalty
- 6% + minimum
- The greater of 6% of gross revenue or a monthly minimum, paid monthly
- Brand fund
- Yes
- 2% of gross revenue or $500, whichever is more, paid monthly
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2025
- 6
- Franchised and company-owned
- Franchised
- 2
- Company-owned
- 4
- Change in 3 years
- +2
- Franchised locations, 2023–2025
- States
- 4
- Most in California, Florida and Colorado
From Green Motion North America LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Green Motion among all franchises with the same figure.
| Figure | Green Motion | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $860,575 | Costs more than 80% of franchises |
| Franchise feePaid once, when you sign | $10,000 | Lower than 95% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a Green Motion franchise costs
Opening one Green Motion costs an estimated $170,900 to $1,550,250. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial franchise fee ($10,000 to $800,000) and vehicles ($100,000 to $500,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $10,000 | $800,000 | |
| Initial Reservation Deposit | $2,500 | $25,000 | |
| Central Reservations Systems Set- Up | $700 | $5,000 | |
| GDS Deposit and set up | $3,000 | ||
| Your Training Expenses | $500 | $3,000 | |
| Premises Deposits | $6,500 | $24,750 | |
| Leasehold Improvements | $25,000 | $75,000 | |
| Furniture, Fixtures, Equipment and Signage | $6,000 | $17,500 | |
| Computer Systems | $2,000 | $10,000 | |
| Vehicles | $100,000 | $500,000 | |
| Grand Opening Marketing | $500 | $5,000 | |
| Professional Fees | $2,000 | $10,000 | |
| Licenses and Permits | $200 | $4,000 | |
| Insurance | $2,000 | $18,000 | |
| Operating Expenses / Additional Funds – Three | $10,000 | $50,000 | |
| Total | $170,900 | $1,550,250 | |
Source: Green Motion North America LLC, 2026 filing, page 14
Green Motion franchise fee
The franchise fee is $10,000 to $800,000, set by the trade area, population and market. You pay it when you sign the franchise agreement.
Source: Green Motion North America LLC, 2026 filing, page 8
Royalty and ongoing fees
| Royalty | The greater of 6% of gross revenue or a monthly minimum, paid monthly. |
|---|---|
| Brand or marketing fund | 2% of gross revenue or $500, whichever is more, paid monthly. |
| Additional Training | $500 per diem tuition, plus our actual travel and living expenses. |
| Required Minimum Expenditure for Local Marketing and Advertising | $5,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Green Motion North America LLC, 2026 filing, page 9
Other fees as filed, from pages 9–11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Green Motion does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Green Motion North America LLC, 2026 filing, page 36
How Green Motion compares
Typical means the median: half of brands are above it, half below.
| Figure | Green Motion | Typical franchise |
|---|---|---|
| Cost to open, low end | $171K | $222K |
| Cost to open, high end | $1.55M | $477K |
| Franchise fee | $10K | $40K |
| Royalty | 6% | 6% |
| US locations | 6 | 21 |
| Shares earnings figures | No | 2,147 of 3,352 |
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 4 | – | – |
| 2023 | 0 (0) | 9 | 0 | 0 |
| 2024 | 0 (0) | 6 | 0 | 0 |
| 2025 | 2 (+2) | 4 | +2 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 4 years, from the start of 2022 to the end of 2025, franchised locations went from 0 to 2 (+2). The earlier years come from the brand's 2025 filing.
Source: Green Motion North America LLC, 2026 filing, page 37
2022: Green Motion North America LLC, 2025 filing, page 38
Where Green Motion locations are
At the end of 2025, Green Motion had locations in 4 states. The most are in California, Florida and Colorado.
- California2
- Florida2
- Colorado1
- Hawaii1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 0 | 2 | 2 |
| Florida | 2 | 0 | 2 |
| Colorado | 0 | 1 | 1 |
| Hawaii | 0 | 1 | 1 |
Source: Green Motion North America LLC, 2026 filing, page 37
Who owns Green Motion?
Green Motion franchises are sold by Green Motion North America LLC. It is a subsidiary of Green Motion of America LLC.
From Green Motion North America LLC’s 2026 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Green Motion North America LLC, 2026 filing, litigation on page 8, bankruptcy on page 8
Green Motion filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Green Motion North America LLC’s 2026 filing, issued April 30, 2026; the earlier ones below are on record with the NASAA Electronic Filing Depository and the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
| 2025 filing | – | Minnesota | Locations, 2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
