Herbie's Burgers franchise
2026 filing · April 30, 2026
Herbie's Burgers at a glance
A restaurant serving grass-fed smash burgers, chicken sandwiches, milkshakes and fries. At the end of 2025 there were 6 Herbie's Burgers locations in the US, all company-owned.
The business
- Franchisor
- FranchiseHerbies LLC
- The company that sells the franchises
- First location
- 2021
- Franchisor based in
- Albany, New York
- Typical size
- 1,500–2,500 sq ft
What you pay
- Cost to open
- $227K–$363K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross revenues, paid monthly, plus an advertising fund contribution of up to 3% (currently 1%)
- Brand fund
- 1%
- 1% of gross revenue, paid monthly; it can rise to 3%
- Renewal fee
- $5,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 6
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 6
- Change in 3 years
- 0
- Franchised locations, 2023–2025
- States
- 1
- Most in New York
From FranchiseHerbies LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Herbie's Burgers among all franchises with the same figure.
| Figure | Herbie's Burgers | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $294,900 | Costs less than 57% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a Herbie's Burgers franchise costs
Opening one Herbie's Burgers costs an estimated $226,800 to $363,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($150,000 to $200,000) and initial franchise fee ($30,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $30,000 | ||
| Real Estate/Rent and Security Deposit | $0 | $30,000 | |
| Utility Security Deposits | $0 | $5,000 | |
| Leasehold Improvements | $150,000 | $200,000 | |
| Furniture, Fixtures & Equipment | $15,000 | $25,000 | |
| Initial Inventory | $3,000 | $5,000 | |
| Insurance | $9,000 | ||
| Training | $1,500 | $3,000 | |
| Grand Opening Marketing Campaign | $2,000 | $5,000 | |
| Signage | $5,000 | $10,000 | |
| Point-of-Sale System (“POS System”) and Back Office Software | $2,500 | $3,500 | |
| Office Equipment/Supplies | $600 | $2,000 | |
| Licenses and Permits | $200 | $500 | |
| Professional Fees | $3,000 | $20,000 | |
| Additional Funds (3 months) | $5,000 | $15,000 | |
| Total | $226,800 | $363,000 | |
Source: FranchiseHerbies LLC, 2026 filing, page 16
Herbie's Burgers franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: FranchiseHerbies LLC, 2026 filing, page 9
Royalty and ongoing fees
| Royalty | 5% of gross revenues, paid monthly, plus an advertising fund contribution of up to 3% (currently 1%). |
|---|---|
| Brand or marketing fund | 1% of gross revenue, paid monthly; it can rise to 3%. |
| Transfer Fee – assignment of interest | $10,000 |
| Renewal Fee | $5,000 |
| Additional manager training | $300 per day plus expenses |
| Local Advertising Requirement | At least 3% of Gross Revenues |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: FranchiseHerbies LLC, 2026 filing, page 9
Other fees as filed, from pages 10–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Herbie's Burgers does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: FranchiseHerbies LLC, 2026 filing, page 39
- Estimate Estimated yearly sales per location
- $530K–$920K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Herbie's Burgers compares
Of the 63 burger franchises on this site, Herbie's Burgers is the 4th cheapest to open and the 48th largest by number of locations.
| Figure | Herbie's Burgers | Typical burger brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $227K | $556K | $222K |
| Cost to open, high end | $363K | $1.52M | $477K |
| Franchise fee | $30K | $35K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 6 | 25 | 21 |
| Shares earnings figures | No | 44 of 63 | 2,147 of 3,352 |
Typical is the median across the 63 brands in burger franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 5 | 0 | 0 |
| 2024 | 0 (0) | 6 | 0 | 0 |
| 2025 | 0 (0) | 6 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: burger franchise costs and franchise failure rates.
Source: FranchiseHerbies LLC, 2026 filing, page 39
Where Herbie's Burgers locations are
At the end of 2025, Herbie's Burgers had locations in 1 state. The most are in New York.
- New York6
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New York | 0 | 6 | 6 |
Source: FranchiseHerbies LLC, 2026 filing, page 40
Who owns Herbie's Burgers?
Herbie's Burgers franchises are sold by FranchiseHerbies LLC.
From FranchiseHerbies LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: FranchiseHerbies LLC, 2026 filing, litigation on page 9, bankruptcy on page 9
Herbie's Burgers filings
The figures on this page come from FranchiseHerbies LLC’s 2026 filing, issued April 30, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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