Hey Yogurt franchise
2026 filing · April 23, 2026Growing
Hey Yogurt at a glance
A quick-service shop selling yogurt-based drinks, smoothies, specialty drinks and desserts. At the end of 2025 there were 15 Hey Yogurt locations in the US, 12 franchised and 3 company-owned.
The business
- Franchisor
- HEY YOGURT FRANCHISING LLC
- The company that sells the franchises
What you pay
- Cost to open
- $207K–$562K
- A single shop
- Franchise fee
- $40K–$50K
- Set by location
- Royalty
- 5%
- 5% of monthly gross revenues, plus a brand fund contribution of currently 1% (up to 2%)
- Brand fund
- 1%
- 1% of gross revenue, paid monthly; it can rise to 2%
Where it is
- US locations, 2025
- 15
- Franchised and company-owned
- Franchised
- 12
- Company-owned
- 3
- Change in 3 years
- +12
- Franchised locations, 2023–2025
- States
- 4
- Most in New Jersey, New York and Georgia
From HEY YOGURT FRANCHISING LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Hey Yogurt among all franchises with the same figure.
| Figure | Hey Yogurt | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $384,525 | Costs more than 53% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 15 | Fewer than 55% of franchises |
How much a Hey Yogurt franchise costs
Opening a single shop costs an estimated $206,750 to $562,300. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: HEY YOGURT FRANCHISING LLC, 2026 filing, page 1
Hey Yogurt franchise fee
The franchise fee is $40,000 to $50,000, set by location. You pay it when you sign the franchise agreement.
Source: HEY YOGURT FRANCHISING LLC, 2026 filing, page 9
Royalty and ongoing fees
| Royalty | 5% of monthly gross revenues, plus a brand fund contribution of currently 1% (up to 2%). |
|---|---|
| Brand or marketing fund | 1% of gross revenue, paid monthly; it can rise to 2%. |
| Transfer Fee (Franchise Agreement) | 50% of our then-current initial franchise fee. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: HEY YOGURT FRANCHISING LLC, 2026 filing, page 10
Other fees as filed, from page 13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Hey Yogurt does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: HEY YOGURT FRANCHISING LLC, 2026 filing, page 52
- Estimate Estimated yearly sales per location
- $430K–$760K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Hey Yogurt compares
Of the 13 frozen yogurt franchises on this site, Hey Yogurt is the 3rd cheapest to open and the 12th largest by number of locations.
| Figure | Hey Yogurt | Typical frozen yogurt brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $207K | $292K | $222K |
| Cost to open, high end | $562K | $684K | $477K |
| Franchise fee | $40K | $30K | $40K |
| Royalty | 5% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 15 | 61 | 21 |
| Closed or left per year | 0% | 5.4% | – |
| Shares earnings figures | No | 9 of 13 | 2,147 of 3,352 |
Typical is the median across the 13 brands in frozen yogurt franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 2 (+2) | 1 | +2 | 0 |
| 2024 | 8 (+6) | 2 | +6 | 0 |
| 2025 | 12 (+4) | 3 | +4 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: smoothie and juice franchise costs and franchise failure rates.
Source: HEY YOGURT FRANCHISING LLC, 2026 filing, page 53
Where Hey Yogurt locations are
At the end of 2025, Hey Yogurt had locations in 4 states. The most are in New Jersey, New York and Georgia.
- New Jersey8
- New York5
- Georgia2
- Illinois1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New Jersey | 5 | 3 | 8 |
| New York | 5 | 0 | 5 |
| Georgia | 2 | 0 | 2 |
| Illinois | 1 | 0 | 1 |
Source: HEY YOGURT FRANCHISING LLC, 2026 filing, page 54
Who owns Hey Yogurt?
Hey Yogurt franchises are sold by HEY YOGURT FRANCHISING LLC.
From HEY YOGURT FRANCHISING LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 9. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: HEY YOGURT FRANCHISING LLC, 2026 filing, litigation on page 9, bankruptcy on page 9
Hey Yogurt filings
The figures on this page come from HEY YOGURT FRANCHISING LLC’s 2026 filing, issued April 23, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 23, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other frozen yogurt franchises
All frozen yogurt franchises
Hey Yogurt is also on these lists: smoothie franchises, food franchises.