HomeSmiles franchise
2024 filing · February 29, 2024GrowingShares sales figures
HomeSmiles at a glance
A property maintenance service handling recurring upkeep such as gutter cleaning, power washing, filter changes and handyman jobs for homes and businesses. At the end of 2023 there were 78 HomeSmiles locations in the US, 77 franchised and 1 company-owned.
The business
- Franchisor
- Home Smiles Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2019
- 5 years of selling franchises
- Franchisor based in
- Redwood City, California
What you pay
- Cost to open
- $153K–$200K
- Single territory
- Franchise fee
- $59,500
- Paid once, when you sign
- Royalty
- 6%
- The greater of 6% of gross sales or a monthly minimum
- Brand fund
- 1%
- 1% of gross sales, paid monthly
- Renewal fee
- $7,500
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 78
- Franchised and company-owned
- Franchised
- 77
- Company-owned
- 1
- Change in 3 years
- +75
- Franchised locations, 2021–2023
From Home Smiles Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
HomeSmiles among all franchises with the same figure.
| Figure | HomeSmiles | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $176,415 | Costs less than 73% of franchises |
| Franchise feePaid once, when you sign | $59,500 | Higher than 85% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 78 | More than 72% of franchises |
How much a HomeSmiles franchise costs
Opening single territory costs an estimated $152,750 to $200,080. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial franchise fee ($59,500) and initial equipment and supply package ($45,000 to $58,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $59,500 | ||
| Initial Equipment and Supply Package | $45,000 | $58,000 | |
| Computer, Software and Point of Sales System | $1,500 | $3,000 | |
| Grand Opening Marketing | $12,000 | ||
| Insurance Deposits – Three Months | $800 | $5,000 | |
| Travel for Initial Training | $1,500 | $3,000 | |
| Professional Fees | $1,500 | $3,000 | |
| Service Vehicle | $0 | $10,000 | |
| Licenses and Permits | $750 | $1,500 | |
| Additional Funds/Working Capital – Six Months | $30,200 | $46,080 | |
| Total | $152,750 | $200,080 | |
Source: Home Smiles Franchising, LLC, 2024 filing, page 17
HomeSmiles franchise fee
The franchise fee is $59,500. You pay it when you sign the franchise agreement.
Source: Home Smiles Franchising, LLC, 2024 filing, page 10
Royalty and ongoing fees
| Royalty | The greater of 6% of gross sales or a monthly minimum. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid monthly. |
| Technology Maintenance | Up to $500 per month, currently not assessed |
| Renewal | $7,500 |
| Additional Employee Initial Training | Our then current training fee, currently $500 per person per day |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Home Smiles Franchising, LLC, 2024 filing, page 11
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures HomeSmiles publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Home Smiles Franchising, LLC, 2024 filing, page 42
SBA loans to HomeSmiles franchisees
Lenders approved 30 SBA 7(a) loans for HomeSmiles franchisees from 2022 to 2026, $5.67M in all. All 5 that have ended were paid in full; none was charged off. The other 25 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | HomeSmiles | Typical handyman brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +1183% / +3750% | +16% / +45% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 100% | 6.9% / 26% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical handyman brand is the median of the 8 brands in handyman franchises with three years of counts.
How HomeSmiles compares
Of the 19 handyman franchises on this site, HomeSmiles is the 17th cheapest to open and the 8th largest by number of locations.
| Figure | HomeSmiles | Typical handyman brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $153K | $104K | $222K |
| Cost to open, high end | $200K | $160K | $477K |
| Franchise fee | $60K | $55K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 78 | 40 | 21 |
| Shares earnings figures | Yes | 16 of 19 | 2,147 of 3,352 |
Typical is the median across the 19 brands in handyman franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 4 (+2) | 1 | +4 | −2 |
| 2022 | 6 (+2) | 1 | +2 | 0 |
| 2023 | 77 (+71) | 1 | +71 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: handyman franchise costs, home-based franchises and franchise failure rates.
Source: Home Smiles Franchising, LLC, 2024 filing, page 49
Who owns HomeSmiles?
HomeSmiles franchises are sold by Home Smiles Franchising, LLC. Its filing names no parent company.
From Home Smiles Franchising, LLC’s 2024 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Home Smiles Franchising, LLC, 2024 filing, litigation on pages 9–10, bankruptcy on page 10
HomeSmiles filings
The figures on this page come from Home Smiles Franchising, LLC’s 2024 filing, issued February 29, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | February 29, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other handyman franchises
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HomeSmiles is also on these lists: home service franchises.