IM=X Pilates and Fitness franchise
2025 filing · October 31, 2025
IM=X Pilates and Fitness at a glance
A studio offering IM=X Pilates, tower barre, strength, back exercise and personal training in private, semi-private and group sessions. At the end of 2025 there were 46 IM=X Pilates and Fitness locations in the US, all franchised.
The business
- Franchisor
- The Xercize Studio, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $157K–$459K
- A fitness studio
- Franchise fee
- $48,000
- $44,000 for a personal training studio
- Royalty
- 7% + minimum
- The greater of 7% of monthly gross sales or $895 a month in the first year, then the greater of 7% or $1,295 a month
- Renewal fee
- $10,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 46
- Franchised and company-owned
- Franchised
- 46
- Company-owned
- 0
From The Xercize Studio, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
IM=X Pilates and Fitness among all franchises with the same figure.
| Figure | IM=X Pilates and Fitness | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $308,048 | Costs less than 56% of franchises |
| Franchise feePaid once, when you sign | $48,000 | Higher than 62% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 46 | More than 63% of franchises |
How much a IM=X Pilates and Fitness franchise costs
Opening a fitness studio costs an estimated $157,300 to $458,795. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are real estate improvements and additions ($55,000 to $190,000) and initial equipment package (lease or purchase) ($7,500 to $92,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $48,000 | ||
| Initial Equipment Package (Lease or Purchase) | $7,500 | $92,000 | |
| Certification Travel Expenses | $0 | $5,000 | |
| Real Estate For 3 Months | $7,000 | $26,000 | |
| Real Estate Improvements And Additions | $55,000 | $190,000 | |
| Signage | $10,000 | $20,000 | |
| Miscellaneous Opening Costs | $1,000 | $3,500 | |
| Marketing and Other Advertising | $10,000 | $15,000 | |
| Insurance | $400 | $2,000 | |
| Professional Fees | $3,000 | $6,000 | |
| Monthly Software Fee (3 Months) | $400 | $600 | |
| Extension Fee | $0 | $695 | |
| Additional Funds –3 Months | $15,000 | $50,000 | |
| Total | $157,300 | $458,795 | |
Source: The Xercize Studio, LLC, 2025 filing, page 20
IM=X Pilates and Fitness franchise fee
The franchise fee is $48,000, $44,000 for a personal training studio. You pay it when you sign the franchise agreement.
Source: The Xercize Studio, LLC, 2025 filing, page 13
Royalty and ongoing fees
| Royalty | The greater of 7% of monthly gross sales or $895 a month in the first year, then the greater of 7% or $1,295 a month. |
|---|---|
| Monthly Technology Fee | Our then-current fee charged by us. Currently, $425 per month. |
| Transfer Fee | $12,000 |
| Renewal Fee | $10,000 |
| Additional On-Site Training by a Master Trainer | $1200 per day plus travel and lodging expenses. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: The Xercize Studio, LLC, 2025 filing, page 15
Other fees as filed, from pages 15–17. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures IM=X Pilates and Fitness does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: The Xercize Studio, LLC, 2025 filing, page 52
SBA loans to IM=X Pilates and Fitness franchisees
Lenders approved 15 SBA 7(a) loans for IM=X Pilates and Fitness franchisees from 2018 to 2026, $3M in all. One has been paid in full; none was charged off. The other 14 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How IM=X Pilates and Fitness compares
Of the 23 Pilates and barre franchises on this site, IM=X Pilates and Fitness is the 2nd cheapest to open and the 5th largest by number of locations.
| Figure | IM=X Pilates and Fitness | Typical Pilates and barre brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $157K | $413K | $222K |
| Cost to open, high end | $459K | $736K | $477K |
| Franchise fee | $48K | $55K | $40K |
| Royalty | 7% | 7% | 6% |
| US locations | 46 | 8 | 21 |
| Change in franchised locations, 0 yrs | +53.3% | +88.3% | – |
| Shares earnings figures | No | 19 of 23 | 2,147 of 3,352 |
Typical is the median across the 23 brands in pilates and barre franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 34 (+4) | 0 |
| 2024 | 37 (+3) | 0 |
| 2025 | 46 (+9) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Years end July 31.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: The Xercize Studio, LLC, 2025 filing, page 53
Who owns IM=X Pilates and Fitness?
IM=X Pilates and Fitness franchises are sold by The Xercize Studio, LLC.
From The Xercize Studio, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: The Xercize Studio, LLC, 2025 filing, litigation on page 13, bankruptcy on page 13
IM=X Pilates and Fitness filings
The figures on this page come from The Xercize Studio, LLC’s 2025 filing, issued October 31, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | October 31, 2025 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other Pilates and barre franchises
All Pilates and barre franchises
IM=X Pilates and Fitness is also on these lists: fitness franchises.