Intelligent Leadership Executive Coaching franchise
2022 filing · April 15, 2022
Intelligent Leadership Executive Coaching at a glance
An executive coaching business that coaches leaders and teams at companies of every size.
The business
- Franchisor
- Performance Enhancement Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2020
- 2 years of selling franchises
- Franchisor based in
- Southbury, Connecticut
What you pay
- Cost to open
- $113K–$124K
- A single unit
- Franchise fee
- $75,000
- Paid once, when you sign
- Royalty
- 25% of client fees
- 25% of all client fees for coaching services, plus $750 a month to the brand building fund
- Brand fund
- Yes
- $750 a month
- Agreement length
- 10 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- Franchised, 2021
- 15
- As printed in the filing
From Performance Enhancement Franchising, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Intelligent Leadership Executive Coaching among all franchises with the same figure.
| Figure | Intelligent Leadership Executive Coaching | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $118,715 | Costs less than 84% of franchises |
| Franchise feePaid once, when you sign | $75,000 | Higher than 95% of franchises |
| RoyaltyShare of sales paid to the franchisor | 25% | Higher than 100% of brands with a set rate |
How much a Intelligent Leadership Executive Coaching franchise costs
Opening a single unit costs an estimated $113,340 to $124,090. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial franchise fee ($75,000) and training fee ($25,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $75,000 | ||
| Training Fee | $25,000 | ||
| Executive Suite/Office – 6 months | $0 | $2,000 | |
| Travel And Living Expenses) | $1,500 | $5,000 | |
| Insurance Premiums – Annual | $350 | $750 | |
| Equipment) | $150 | $3,000 | |
| Marketing Aids | $1,000 | $2,000 | |
| Additional Funds – 6 Months) | $10,340 | $11,340 | |
| Total | $113,340 | $124,090 | |
Source: Performance Enhancement Franchising, LLC, 2022 filing, page 19
Intelligent Leadership Executive Coaching franchise fee
The franchise fee is $75,000. You pay it when you sign the franchise agreement.
Source: Performance Enhancement Franchising, LLC, 2022 filing, page 13
Royalty and ongoing fees
| Royalty | 25% of all client fees for coaching services, plus $750 a month to the brand building fund. |
|---|---|
| Brand or marketing fund | $750 a month. |
| Managed Services and Technology Program Fee (“MST Fee”) | Currently $125 per user per month |
| Transfer Fee | $5,000 |
| Ongoing Training | Daily Attendance Fee, currently $770 per day plus any travel expenses |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Performance Enhancement Franchising, LLC, 2022 filing, page 14
Other fees as filed, from pages 14–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Intelligent Leadership Executive Coaching does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Performance Enhancement Franchising, LLC, 2022 filing, page 43
SBA loans to Intelligent Leadership Executive Coaching franchisees
Lenders approved 3 SBA 7(a) loans for Intelligent Leadership Executive Coaching franchisees from 2021 to 2022, $300K in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Intelligent Leadership Executive Coaching compares
Of the 221 education franchises on this site, Intelligent Leadership Executive Coaching is the 100th cheapest to open.
| Figure | Intelligent Leadership Executive Coaching | Typical education brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $113K | $120K | $222K |
| Cost to open, high end | $124K | $228K | $477K |
| Franchise fee | $75K | $42K | $40K |
| Royalty | 25% | 7% | 6% |
| Shares earnings figures | No | 148 of 221 | 2,147 of 3,352 |
Typical is the median across the 221 brands in education franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2019 | 0 (0) | 0 |
| 2020 | 9 (+9) | 0 |
| 2021 | 15 (+6) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
These figures don't add up as printed: the 2021 counts come to 15, but the filing shows 16. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: home-based franchises and franchise failure rates.
Source: Performance Enhancement Franchising, LLC, 2022 filing, page 44
Where Intelligent Leadership Executive Coaching locations are
At the end of 2021, Intelligent Leadership Executive Coaching had franchised locations in 11 states. The most are in Tennessee, Virginia and Utah.
- Tennessee3
- Virginia3
- Utah2
- California1
- Georgia1
- Illinois1
All 11 states
| Washington | 1 |
|---|
Source: Performance Enhancement Franchising, LLC, 2022 filing, page 45
Who owns Intelligent Leadership Executive Coaching?
Intelligent Leadership Executive Coaching franchises are sold by Performance Enhancement Franchising, LLC. Its filing names no parent company.
From Performance Enhancement Franchising, LLC’s 2022 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Performance Enhancement Franchising, LLC, 2022 filing, litigation on page 12, bankruptcy on page 12
Intelligent Leadership Executive Coaching filings
The figures on this page come from Performance Enhancement Franchising, LLC’s 2022 filing, issued April 15, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 15, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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