Juice It Up! franchise
2023 filing · April 20, 2023GrowingShares sales figures
Juice It Up! at a glance
A juice and smoothie bar serving smoothies, fresh juices and açaí bowls. At the end of 2022 there were 84 Juice It Up! locations in the US, 83 franchised and 1 company-owned.
The business
- Franchisor
- SJB Brands, LLC
- The company that sells the franchises
- Franchisor based in
- Newport Beach, California
What you pay
- Cost to open
- $236K–$514K
- A traditional store without a drive-thru
- Franchise fee
- $30,000
- $20,000 for a university store
- Royalty
- 6% + minimum
- The greater of 6% of adjusted gross sales or $200 a week, paid weekly, plus the greater of 2% or $65 a week to the advertising fund
- Brand fund
- Yes
- 2% of adjusted gross sales or $65 a week, whichever is more, paid weekly
- Renewal fee
- See terms
- 25% of our then-current initial franchise fee
- Agreement length
- 10 years
Where it is
- US locations, 2022
- 84
- Franchised and company-owned
- Franchised
- 83
- Company-owned
- 1
- Change in 3 years
- +1
- Franchised locations, 2020–2022
- States
- 4
- Most in California, New Mexico and Texas
From SJB Brands, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Juice It Up! among all franchises with the same figure.
| Figure | Juice It Up! | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $375,325 | Costs more than 52% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 84 | More than 73% of franchises |
| Sales per locationYearly, as the brand reports it | $585,684 | Lower than 64% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 1.6× | Lower than 51% of brands that share sales figures |
How much a Juice It Up! franchise costs
Opening a traditional store without a drive-thru costs an estimated $236,350 to $514,300. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are tenant improvements ($80,000 to $225,000) and furniture, fixtures & other equipment ($70,000 to $115,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $20,000 | $30,000 | |
| Real Estate | $15,000 | $25,000 | |
| Architect and Blueprint Fees | $11,000 | $25,000 | |
| Building Permits | $5,500 | $8,000 | |
| Tenant Improvements | $80,000 | $225,000 | |
| Signs & Menu Boards | $4,200 | $13,500 | |
| POS System/Office Equipment | $2,050 | $4,000 | |
| Furniture, Fixtures & Other Equipment | $70,000 | $115,000 | |
| Utility Deposits and Sales Tax Bonds | $2,500 | $5,500 | |
| Opening Stock (Inventory) | $5,000 | $7,500 | |
| Small Wares | $3,900 | $4,300 | |
| Expenses While Training | $700 | $5,000 | |
| Trade Area Activation Plan | $6,500 | ||
| Additional Funds (3 months) | $10,000 | $40,000 | |
| Total | $236,350 | $514,300 | |
Source: SJB Brands, LLC, 2023 filing, page 19
Juice It Up! franchise fee
The franchise fee is $30,000, $20,000 for a university store. You pay it when you sign the franchise agreement.
Source: SJB Brands, LLC, 2023 filing, page 13
Royalty and ongoing fees
| Royalty | The greater of 6% of adjusted gross sales or $200 a week, paid weekly, plus the greater of 2% or $65 a week to the advertising fund. |
|---|---|
| Brand or marketing fund | 2% of adjusted gross sales or $65 a week, whichever is more, paid weekly. |
| Renewal Fee | 25% of our then-current initial franchise fee |
| Local Store Marketing | 1% of Adjusted Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: SJB Brands, LLC, 2023 filing, page 15
Other fees as filed, from pages 15–16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Juice It Up! publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $585,684
- Median revenue
- $555,968
Yearly figures for 2022, covering franchised traditional units open all of 2022 (70 locations). The average is about 1.6 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: SJB Brands, LLC, 2023 filing, pages 53–54
SBA loans to Juice It Up! franchisees
Lenders approved 87 SBA 7(a) loans for Juice It Up! franchisees from 2001 to 2025, $17.4M in all. Of the 73 that have ended, 52 were paid in full and 21 were charged off (28.8%). The other 14 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | Juice It Up! | Typical smoothie brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +6.4% / +1.2% | +13% / +74% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 5.1% / 15% | 3.4% / 14% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical smoothie brand is the median of the 24 brands in smoothie franchises with three years of counts.
How Juice It Up! compares
Of the 60 smoothie franchises on this site, Juice It Up! is the 36th cheapest to open and the 10th largest by number of locations.
| Figure | Juice It Up! | Typical smoothie brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $236K | $227K | $222K |
| Cost to open, high end | $514K | $519K | $477K |
| Franchise fee | $30K | $35K | $40K |
| Royalty | 6% | 6% | 6% |
| Sales per location | $586K | $586K | $794K |
| US locations | 84 | 20 | 21 |
| Shares earnings figures | Yes | 45 of 60 | 2,147 of 3,352 |
Typical is the median across the 60 brands in smoothie franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 78 (−4) | 1 | +2 | −6 |
| 2021 | 78 (0) | 1 | +2 | −2 |
| 2022 | 83 (+5) | 1 | +9 | −4 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: smoothie and juice franchise costs, acai bowl franchises and franchise failure rates.
Source: SJB Brands, LLC, 2023 filing, page 55
Where Juice It Up! locations are
At the end of 2022, Juice It Up! had locations in 4 states. The most are in California, New Mexico and Texas.
- California79
- New Mexico2
- Texas2
- Oregon1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 78 | 1 | 79 |
| New Mexico | 2 | 0 | 2 |
| Texas | 2 | 0 | 2 |
| Oregon | 1 | 0 | 1 |
Source: SJB Brands, LLC, 2023 filing, page 56
Who owns Juice It Up!?
Juice It Up! franchises are sold by SJB Brands, LLC. It is a subsidiary of Juice It Up Holdings, LLC.
From SJB Brands, LLC’s 2023 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 12–13. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: SJB Brands, LLC, 2023 filing, litigation on pages 12–13, bankruptcy on page 13
Juice It Up! filings
The figures on this page come from SJB Brands, LLC’s 2023 filing, issued April 20, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | April 20, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other smoothie franchises
All smoothie franchises
Juice It Up! is also on these lists: food franchises.